Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 12th Dec 2017 5 mins Review your gift cards stock now – new laws to commence in March 2018 In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Article 15th Nov 2017 3 mins No means no: Why you need to take unsubscribes seriously We all know how annoying unwanted emails and other electronic messages can be, but from a business standpoint, sending unwanted marketing communications is a waste of your marketing budget. It can do serious damage tot a brand's reputation. 14th Nov 2017 5 mins ACMA considers industry self-regulation for spam and Do Not Call Register The Australian Communications and Media Authority (ACMA) is undertaking consultation to examine whether some (or parts) of its regulatory functions could be taken on by industry through self-regulation or co-regulation. Article 05th Oct 2017 Three lessons from the same sex marriage campaigns Campaigns from both sides of the same sex marriage debate caused a bit of controversy over their use of SMS and robocalls. But are their tactics legal? Article 18th Sep 2017 10 mins What you need to know about running a competition Businesses often run competitions (also known as trade promotions) to increase consumer engagement with their brand, product or service or to boost brand and product visibility. A Trade Promotion is a free-entry competition held by a business to promote its goods or services. Load More
Article 08th Feb 2018 8 mins Consumer Guarantees: not optional - guaranteed! Faulty product issues and misleading information about consumer rights are among the most common reasons for people to contact the ACCC – and contact they do!
Article 12th Dec 2017 5 mins Review your gift cards stock now – new laws to commence in March 2018 In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
Article 15th Nov 2017 3 mins No means no: Why you need to take unsubscribes seriously We all know how annoying unwanted emails and other electronic messages can be, but from a business standpoint, sending unwanted marketing communications is a waste of your marketing budget. It can do serious damage tot a brand's reputation.
14th Nov 2017 5 mins ACMA considers industry self-regulation for spam and Do Not Call Register The Australian Communications and Media Authority (ACMA) is undertaking consultation to examine whether some (or parts) of its regulatory functions could be taken on by industry through self-regulation or co-regulation.
Article 05th Oct 2017 Three lessons from the same sex marriage campaigns Campaigns from both sides of the same sex marriage debate caused a bit of controversy over their use of SMS and robocalls. But are their tactics legal?
Article 18th Sep 2017 10 mins What you need to know about running a competition Businesses often run competitions (also known as trade promotions) to increase consumer engagement with their brand, product or service or to boost brand and product visibility. A Trade Promotion is a free-entry competition held by a business to promote its goods or services.