Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership 08th Aug 2017 3 mins Government increases penalties for failure to comply with Privacy Act and Spam Act As of 1 July 2017, penalty units under Commonwealth law increased from $180 per unit to $210 per unit. This effectively means that fines have increased for failure to comply with the Privacy Act, Spam Act, the Do Not Call Register Act and the Australian Consumer Law. Article 11th Jul 2017 6 mins Do ads that tug at our heartstrings really make us buy more? - The Brightest Minds series So says Tom Ewing, senior director, at the research arm of the UK firm System1 Group. According to Ewing, if you want someone to keep handing over cash, keep on tugging at their heartstrings. Article 08th May 2017 5 mins New Standards for telemarketers and researchers The newly remade 2017 ACMA Telemarketing and Research Standard has recently come into effect. The Standard outlines the minimum contact they can expect from telemarketing and research organisations and reduce compliance and administrative costs to the industry. Article 27th Apr 2017 5 mins The collision of marketing and robotics: robots at your service Marketers have long had a fascination with robots. They’ve been the stars of TV ads for brands like IBM, Audi, Schick and Honda. A green robot is the instantly recognised logo of Android. Article 13th Mar 2017 5 mins How Coca-Cola uses data to supercharge its superbrand status For 130 years, Coca-Cola has been a brand that is well-loved by the young and old in all corners of the globe. But resting on its laurels alone with a traditional marketing strategy wasn’t going Article 22nd Feb 2017 7 mins 7 lessons on staff training any business can benefit from It’s no secret that for any organisation, making sure employees’ skills are constantly up-to-date with the industry’s best practices and technology, is top of mind for not only the HR department but also senior management. Load More
08th Aug 2017 3 mins Government increases penalties for failure to comply with Privacy Act and Spam Act As of 1 July 2017, penalty units under Commonwealth law increased from $180 per unit to $210 per unit. This effectively means that fines have increased for failure to comply with the Privacy Act, Spam Act, the Do Not Call Register Act and the Australian Consumer Law.
Article 11th Jul 2017 6 mins Do ads that tug at our heartstrings really make us buy more? - The Brightest Minds series So says Tom Ewing, senior director, at the research arm of the UK firm System1 Group. According to Ewing, if you want someone to keep handing over cash, keep on tugging at their heartstrings.
Article 08th May 2017 5 mins New Standards for telemarketers and researchers The newly remade 2017 ACMA Telemarketing and Research Standard has recently come into effect. The Standard outlines the minimum contact they can expect from telemarketing and research organisations and reduce compliance and administrative costs to the industry.
Article 27th Apr 2017 5 mins The collision of marketing and robotics: robots at your service Marketers have long had a fascination with robots. They’ve been the stars of TV ads for brands like IBM, Audi, Schick and Honda. A green robot is the instantly recognised logo of Android.
Article 13th Mar 2017 5 mins How Coca-Cola uses data to supercharge its superbrand status For 130 years, Coca-Cola has been a brand that is well-loved by the young and old in all corners of the globe. But resting on its laurels alone with a traditional marketing strategy wasn’t going
Article 22nd Feb 2017 7 mins 7 lessons on staff training any business can benefit from It’s no secret that for any organisation, making sure employees’ skills are constantly up-to-date with the industry’s best practices and technology, is top of mind for not only the HR department but also senior management.