Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. Get started FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 17th Jul 2025 7 mins No CMO is an island: Why collaboration is more important than ever to marketing leadership In an increasingly complex landscape, the role of the CMO is expanding fast. Andrea Martens, CEO of ADMA, unpacks how collaboration, capability and clarity are redefining what it means to lead in marketing today. Article 15th Jul 2025 6 mins ADMA Appoints Dr Sage Kelly to Guide AI Policy and Adoption, as New Study Shows Widespread AI Use but Limited Training MEDIA RELEASE - AUSTRALIA, 16 July, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed AI research specialist Dr Sage Kelly as Regulatory & Policy Manager, further reinforcing its commitment to helping marketers navigate the fast-evolving regulatory landscape surrounding AI, privacy, and consumer data use. AI is not only reshaping how marketers work, it is redefining the future of the profession. For ADMA, it represents a critical area of leadership, capability-building, and cross-industry collaboration. Article 08th Jul 2025 8 mins Don’t wait for Tranche 2: The privacy reckoning has already started Too many marketers think data privacy stops at their own front door. Peter Leonard, Chair of ADMA’s Regulatory and Advocacy Working Group, explains how responsibility now spans your entire data ecosystem and why action can't wait for Tranche 2. Press-release 30th Jun 2025 5 minutes ADMA reveals renowned futurist Tom Goodwin as first international member of its Advisory Committee ADMA has named futurist and global marketing provocateur, Tom Goodwin, as the first ever internationally-based member of its Advisory Committee, reinforcing its bold commitment to shaping what’s next for marketers.The appointment marks a key milestone in ADMA’s strategy to broaden the perspectives and specialisms within its Advisory Committee to better support its key focus areas: future-focused capability building, progressive regulatory reform and leadership that actively shapes the future of marketing. Article 25th Jun 2025 9 minutes The Privacy Series: Data breach response plan To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at data breach response plans. Article 25th Jun 2025 7 mins The Weakest Link Series: The Government Despite being viewed as the privacy watchdog, the Government is not immune from contributing weaknesses to the data privacy chain. In this article, we explore three core weaknesses the Government contributes to the data privacy chain, being regulatory lag, unclear regulatory expectations, and limited privacy education and resources. Load More
Article 17th Jul 2025 7 mins No CMO is an island: Why collaboration is more important than ever to marketing leadership In an increasingly complex landscape, the role of the CMO is expanding fast. Andrea Martens, CEO of ADMA, unpacks how collaboration, capability and clarity are redefining what it means to lead in marketing today.
Article 15th Jul 2025 6 mins ADMA Appoints Dr Sage Kelly to Guide AI Policy and Adoption, as New Study Shows Widespread AI Use but Limited Training MEDIA RELEASE - AUSTRALIA, 16 July, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed AI research specialist Dr Sage Kelly as Regulatory & Policy Manager, further reinforcing its commitment to helping marketers navigate the fast-evolving regulatory landscape surrounding AI, privacy, and consumer data use. AI is not only reshaping how marketers work, it is redefining the future of the profession. For ADMA, it represents a critical area of leadership, capability-building, and cross-industry collaboration.
Article 08th Jul 2025 8 mins Don’t wait for Tranche 2: The privacy reckoning has already started Too many marketers think data privacy stops at their own front door. Peter Leonard, Chair of ADMA’s Regulatory and Advocacy Working Group, explains how responsibility now spans your entire data ecosystem and why action can't wait for Tranche 2.
Press-release 30th Jun 2025 5 minutes ADMA reveals renowned futurist Tom Goodwin as first international member of its Advisory Committee ADMA has named futurist and global marketing provocateur, Tom Goodwin, as the first ever internationally-based member of its Advisory Committee, reinforcing its bold commitment to shaping what’s next for marketers.The appointment marks a key milestone in ADMA’s strategy to broaden the perspectives and specialisms within its Advisory Committee to better support its key focus areas: future-focused capability building, progressive regulatory reform and leadership that actively shapes the future of marketing.
Article 25th Jun 2025 9 minutes The Privacy Series: Data breach response plan To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at data breach response plans.
Article 25th Jun 2025 7 mins The Weakest Link Series: The Government Despite being viewed as the privacy watchdog, the Government is not immune from contributing weaknesses to the data privacy chain. In this article, we explore three core weaknesses the Government contributes to the data privacy chain, being regulatory lag, unclear regulatory expectations, and limited privacy education and resources.