Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought. Article 27th Mar 2025 9 mins The Weakest Link Series: The Consumer The role the consumer plays in the data privacy chain is a pivotal one. In this article, we explore three key weaknesses consumers have when it comes to data practices. That is, data ignorance, privacy policy neglect, and password practices. We will then assess how each of these weaknesses has data privacy ramifications and discuss how to best remedy these areas for improvement. Article 27th Mar 2025 14 mins The Privacy Series: The Scams Prevention Framework With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers. Article 27th Mar 2025 14 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group. Article 27th Mar 2025 10 mins The digital marketing paradox: Why experience alone isn’t enough AI is constantly rewriting the rules. And new technologies reshape how customers think and behave.So, while hands-on experience is invaluable, relying on it alone can leave you at risk of falling behind. Staying competitive – today and tomorrow – means combining experience with structured, up-to-date education. Article 27th Mar 2025 15 mins AI-powered chatbots are redefining customer interactions - here’s how As machine learning and AI advance, chatbots are becoming increasingly sophisticated – capable of holding natural conversations, solving problems and personalising interactions. Could this redefine how brands connect with consumers? Load More
Article 27th Mar 2025 8 mins How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought.
Article 27th Mar 2025 9 mins The Weakest Link Series: The Consumer The role the consumer plays in the data privacy chain is a pivotal one. In this article, we explore three key weaknesses consumers have when it comes to data practices. That is, data ignorance, privacy policy neglect, and password practices. We will then assess how each of these weaknesses has data privacy ramifications and discuss how to best remedy these areas for improvement.
Article 27th Mar 2025 14 mins The Privacy Series: The Scams Prevention Framework With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers.
Article 27th Mar 2025 14 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group.
Article 27th Mar 2025 10 mins The digital marketing paradox: Why experience alone isn’t enough AI is constantly rewriting the rules. And new technologies reshape how customers think and behave.So, while hands-on experience is invaluable, relying on it alone can leave you at risk of falling behind. Staying competitive – today and tomorrow – means combining experience with structured, up-to-date education.
Article 27th Mar 2025 15 mins AI-powered chatbots are redefining customer interactions - here’s how As machine learning and AI advance, chatbots are becoming increasingly sophisticated – capable of holding natural conversations, solving problems and personalising interactions. Could this redefine how brands connect with consumers?