Home Resources ADMA reveals renowned futurist Tom Goodwin as first international member of its Advisory Committee ADMA reveals renowned futurist Tom Goodwin as first international member of its Advisory Committee Media Release - Australia - June 30: The Association for Data-Driven Marketing and Advertising (ADMA) has named futurist and global marketing provocateur Tom Goodwin as the first ever internationally-based member of its Advisory Committee (AAC), reinforcing its bold commitment to shaping what’s next for marketers. The appointment marks a key milestone in ADMA’s strategy to broaden the perspectives and specialisms within its Advisory Committee to better support its key focus areas: future-focused capability building, progressive regulatory reform and leadership that actively shapes the future of marketing. It follows the recent appointment of respected marketer David Morgan as Chair of the AAC. A noted author, futurist and consultant, Goodwin is known for cutting through industry buzzwords and offering bold, practical perspectives on the future of marketing. With a 22-year career spanning global agencies and boardrooms, he’s advised Fortune 500 brands, built innovative teams from the ground up and earned a reputation as one of the most influential voices in digital transformation. In his new capacity, Goodwin will contribute international insight to the Advisory Committee’s strategic discussions, helping to guide amplify ADMA’s core focus areas of capability-building, regulation and marketing leadership in a rapidly evolving landscape. Goodwin says: “There are so many external forces threatening to ‘reshape marketing forever’ that it can be overwhelming for even the most experienced marketer to cut through the noise. But so often all these existential threats really are just distractions. “What drew me to ADMA is its focus on helping marketers build capability for what’s coming next, not just reacting to change for the sake of it. To my mind it is genuinely one of the leading marketing industry bodies in the world. I’m excited to contribute lessons from a global perspective to help more businesses navigate the ongoing transformation.” The ADMA Advisory Committee brings together senior leaders and marketing experts to help shape the strategic direction of the organisation and lead the industry through key challenges and opportunities. From capability development and regulatory reform to technology and talent, the Committee plays a critical role in ensuring ADMA is the forward-facing voice for marketers. ADMA CEO, Andrea Martens says: “Tom is one of the most provocative and forward-thinking voices in the industry, with his ability to challenge the status quo and focus on what the future holds for marketers. His keynote at ADMA Global Forum last year struck a powerful chord with delegates and we’re excited for him to bring that same energy and global insight to the Advisory Committee. We believe Tom has a unique perspective which will be invaluable in our mission to build tools to help marketers thrive in all the key areas of their work.” Goodwin is returning to deliver a new keynote address at the ADMA Global Forum in Sydney on September. The full AAC will be unveiled in the coming weeks. 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Press-release 30th Jun 2025 5 minutes ADMA reveals renowned futurist Tom Goodwin as first international member of its Advisory Committee ADMA has named futurist and global marketing provocateur, Tom Goodwin, as the first ever internationally-based member of its Advisory Committee, reinforcing its bold commitment to shaping what’s next for marketers.The appointment marks a key milestone in ADMA’s strategy to broaden the perspectives and specialisms within its Advisory Committee to better support its key focus areas: future-focused capability building, progressive regulatory reform and leadership that actively shapes the future of marketing. Load More
Press-release 21st Aug 2025 8 mins ADMA and ACS partner with work intelligence platform Reejig for landmark project charting the impact of AI on Australia’s workforce Australia’s peak bodies for marketing and IT – the Association for Data-Driven Marketing and Advertising (ADMA) and the Australian Computer Society (ACS) – have partnered with leading work intelligence provider Reejig for a landmark project to map the impact of AI on workplaces in real-time.
Press-release 12th Aug 2025 6 mins Global Brand Visionary Paulie Dery Joins Powerhouse Line-up of Keynotes at ADMA Global Forum 2025 The Association for Data-Driven Marketing and Advertising (ADMA) has unveiled a new wave of speakers for ADMA Global Forum 2025 featuring global and disruptive brand leaders, AG1 CMO Paulie Dery and Blackmores Group CMO Joanne Smith.
Press-release 24th Jul 2025 16 mins Todd Sampson and MECCA’s Kate Blythe Confirmed as Latest Keynote Speakers for ADMA Global Forum 2025 The Association for Data-Driven Marketing and Advertising (ADMA) has revealed renowned marketing veteran and TV personality Todd Sampson as the closing keynote for ADMA Global Forum 2025. Joining him in a packed lineup of incredible marketing talent is Kate Blythe, Chief Marketing Officer at MECCA, while leaders from Optus, PepsiCo and NAB will also take the stage.
Press-release 22nd Jul 2025 10 mins ADMA unveils new powerhouse Advisory Committee to lead marketing’s next era The Association for Data-Driven Marketing and Advertising (ADMA) has unveiled a new Advisory Committee featuring some of Australia’s most respected marketing and business practitioners.
Article 15th Jul 2025 6 mins ADMA Appoints Dr Sage Kelly to Guide AI Policy and Adoption, as New Study Shows Widespread AI Use but Limited Training MEDIA RELEASE - AUSTRALIA, 16 July, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed AI research specialist Dr Sage Kelly as Regulatory & Policy Manager, further reinforcing its commitment to helping marketers navigate the fast-evolving regulatory landscape surrounding AI, privacy, and consumer data use. AI is not only reshaping how marketers work, it is redefining the future of the profession. For ADMA, it represents a critical area of leadership, capability-building, and cross-industry collaboration.
Press-release 30th Jun 2025 5 minutes ADMA reveals renowned futurist Tom Goodwin as first international member of its Advisory Committee ADMA has named futurist and global marketing provocateur, Tom Goodwin, as the first ever internationally-based member of its Advisory Committee, reinforcing its bold commitment to shaping what’s next for marketers.The appointment marks a key milestone in ADMA’s strategy to broaden the perspectives and specialisms within its Advisory Committee to better support its key focus areas: future-focused capability building, progressive regulatory reform and leadership that actively shapes the future of marketing.