Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. Get started FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 30th Jul 2025 9 minutes Cut through the noise: How to create eDMs that get results Wondering how to ensure your email marketing cuts through in 2025? From smarter timing to dynamic personalisation, read our 9 fail-safe ways to boost engagement. Article 30th Jul 2025 8 minutes Australian retailers be warned of pricing pitfalls For many businesses, EOFY, Black Friday and Boxing Day are the biggest campaign and sale periods in their marketing calendars. However, businesses engaging in sale frenzies should be warned. Sweeping statements about the size and scope of discounts and ‘sitewide’ or ‘storewide’ sales should be navigated with caution. Article 30th Jul 2025 8 minutes The Weakest Link Series: The Board The role the board plays in the data privacy chain is a critical one. As the governing body responsible for setting organisational direction and holding executive teams accountable, the board is uniquely positioned to influence how privacy is prioritised, funded, and enforced. Yet despite this authority, many boards remain a passive or under-informed participant in the data privacy conversation. Article 24th Jul 2025 5 minutes ‘AI isn’t a magic wand’: Tom Goodwin on fear, hype and why it’s time to get ambitious again Ahead of his return to the ADMA Global Forum on 9 September, bestselling author, consultant and marketing provocateur Tom Goodwin shares why AI won’t save the industry, and what marketers really need to focus on instead. Press-release 24th Jul 2025 16 mins Todd Sampson and MECCA’s Kate Blythe Confirmed as Latest Keynote Speakers for ADMA Global Forum 2025 The Association for Data-Driven Marketing and Advertising (ADMA) has revealed renowned marketing veteran and TV personality Todd Sampson as the closing keynote for ADMA Global Forum 2025. Joining him in a packed lineup of incredible marketing talent is Kate Blythe, Chief Marketing Officer at MECCA, while leaders from Optus, PepsiCo and NAB will also take the stage. Press-release 22nd Jul 2025 10 mins ADMA unveils new powerhouse Advisory Committee to lead marketing’s next era The Association for Data-Driven Marketing and Advertising (ADMA) has unveiled a new Advisory Committee featuring some of Australia’s most respected marketing and business practitioners. Load More
Article 30th Jul 2025 9 minutes Cut through the noise: How to create eDMs that get results Wondering how to ensure your email marketing cuts through in 2025? From smarter timing to dynamic personalisation, read our 9 fail-safe ways to boost engagement.
Article 30th Jul 2025 8 minutes Australian retailers be warned of pricing pitfalls For many businesses, EOFY, Black Friday and Boxing Day are the biggest campaign and sale periods in their marketing calendars. However, businesses engaging in sale frenzies should be warned. Sweeping statements about the size and scope of discounts and ‘sitewide’ or ‘storewide’ sales should be navigated with caution.
Article 30th Jul 2025 8 minutes The Weakest Link Series: The Board The role the board plays in the data privacy chain is a critical one. As the governing body responsible for setting organisational direction and holding executive teams accountable, the board is uniquely positioned to influence how privacy is prioritised, funded, and enforced. Yet despite this authority, many boards remain a passive or under-informed participant in the data privacy conversation.
Article 24th Jul 2025 5 minutes ‘AI isn’t a magic wand’: Tom Goodwin on fear, hype and why it’s time to get ambitious again Ahead of his return to the ADMA Global Forum on 9 September, bestselling author, consultant and marketing provocateur Tom Goodwin shares why AI won’t save the industry, and what marketers really need to focus on instead.
Press-release 24th Jul 2025 16 mins Todd Sampson and MECCA’s Kate Blythe Confirmed as Latest Keynote Speakers for ADMA Global Forum 2025 The Association for Data-Driven Marketing and Advertising (ADMA) has revealed renowned marketing veteran and TV personality Todd Sampson as the closing keynote for ADMA Global Forum 2025. Joining him in a packed lineup of incredible marketing talent is Kate Blythe, Chief Marketing Officer at MECCA, while leaders from Optus, PepsiCo and NAB will also take the stage.
Press-release 22nd Jul 2025 10 mins ADMA unveils new powerhouse Advisory Committee to lead marketing’s next era The Association for Data-Driven Marketing and Advertising (ADMA) has unveiled a new Advisory Committee featuring some of Australia’s most respected marketing and business practitioners.