Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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It also highlights how recent enforcement actions are shaping interpretation of the law, particularly around facial recognition, data scraping, and AI. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - Enforcement Powers of the OAIC 10th Apr 2025 12 mins CMO Crib Sheet - Enforcement Powers of the OAIC The CMO Crib Sheet highlights key privacy enforcement themes emerging from recent regulatory actions, particularly around data practices like facial recognition and data scraping. It emphasises the importance for marketers to prioritise transparency, fairness, and accountability in handling personal information. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - The Privacy Act and Artificial Intelligence (AI) 10th Apr 2025 7 mins CMO Crib Sheet - The Privacy Act and Artificial Intelligence (AI) Using AI offers potential benefits, but it’s crucial to navigate the associated privacy risks responsibly. By implementing the recommendations and considerations outlined in this briefing note, senior marketing professionals can help their organisations embrace AI innovation while upholding their privacy obligations and building trust with customers. This is a members-only resource - log in with your member account to view. Member-only 07th Apr 2025 The role of the Australian Communications and Media Authority (ACMA) in compliance and enforcement of spam and telemarketing laws Authority Member Samantha Yorke speaking about the role of the Australian Communications and Media Authority (ACMA) in compliance and enforcement of spam and telemarketing laws. Member-only 03rd Apr 2025 Revolutionizing Long-Distance Travel: How AI Elevates the CX at Deutsche Bahn Join GDMA for an exciting online event to explore how AI is revolutionizing the travel industry, specifically focusing on enhancing customer experiences for long-distance travelers. Press-release 01st Apr 2025 ADMA names experienced marketing leader David Morgan as Chair of the Advisory Board The Association for Data-Driven Marketing and Advertising (ADMA) has appointed seasoned global marketing leader David Morgan as the new Chair of its Advisory Committee. Steve Brennen, Co-founder and CEO of Archie, who has held the position for over a decade, will move to the role of Vice Chair. Load More
Member-only CMO Crib Sheet - Overview of Privacy Reform and Enforcement 10th Apr 2025 14 mins CMO Crib Sheet - Overview of Privacy Reform and Enforcement The CMO Crib Sheet outlines where privacy reform stands as of March 2025, unpacking key regulatory changes already in place and what’s to come. It also highlights how recent enforcement actions are shaping interpretation of the law, particularly around facial recognition, data scraping, and AI. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - Enforcement Powers of the OAIC 10th Apr 2025 12 mins CMO Crib Sheet - Enforcement Powers of the OAIC The CMO Crib Sheet highlights key privacy enforcement themes emerging from recent regulatory actions, particularly around data practices like facial recognition and data scraping. It emphasises the importance for marketers to prioritise transparency, fairness, and accountability in handling personal information. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - The Privacy Act and Artificial Intelligence (AI) 10th Apr 2025 7 mins CMO Crib Sheet - The Privacy Act and Artificial Intelligence (AI) Using AI offers potential benefits, but it’s crucial to navigate the associated privacy risks responsibly. By implementing the recommendations and considerations outlined in this briefing note, senior marketing professionals can help their organisations embrace AI innovation while upholding their privacy obligations and building trust with customers. This is a members-only resource - log in with your member account to view.
Member-only 07th Apr 2025 The role of the Australian Communications and Media Authority (ACMA) in compliance and enforcement of spam and telemarketing laws Authority Member Samantha Yorke speaking about the role of the Australian Communications and Media Authority (ACMA) in compliance and enforcement of spam and telemarketing laws.
Member-only 03rd Apr 2025 Revolutionizing Long-Distance Travel: How AI Elevates the CX at Deutsche Bahn Join GDMA for an exciting online event to explore how AI is revolutionizing the travel industry, specifically focusing on enhancing customer experiences for long-distance travelers.
Press-release 01st Apr 2025 ADMA names experienced marketing leader David Morgan as Chair of the Advisory Board The Association for Data-Driven Marketing and Advertising (ADMA) has appointed seasoned global marketing leader David Morgan as the new Chair of its Advisory Committee. Steve Brennen, Co-founder and CEO of Archie, who has held the position for over a decade, will move to the role of Vice Chair.