Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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And broadly speaking, there’s a lot to be positive about. Article 23rd Feb 2023 15 mins Privacy Act Review Report proves Australia is paving its own way Can’t get your head around the recently-released Privacy Act Review Report and its sweeping raft of changes? Sarla Fernando, ADMA’s Head of Regulatory and Advocacy starts to break down what marketers need to know. Article 23rd Feb 2023 10 mins The evolution of the meta-verse A reason for the recent investment in the Metaverse by Nike, Gucci, BMW, Vans, Stella Artois and Wendy’s is the fear they will join the list of past companies slow to adopt disruptive technologies. Article 14th Feb 2023 6 mins For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Webinar 06th Feb 2023 Best Practice in Digital Marketing Foundations Webinar From creating content, buying sponsored posts, and cross-media integration, it's difficult to understand and leverage the right tool in marketing on digital platforms. Presented by Andrea Martens, Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. Article 30th Jan 2023 8 mins 5 reasons to level up your digital marketing skills – today A new year brings new possibilities. So if you’re thinking about taking your marketing career to the next level, developing digital marketing skills might be the way to go. Load More
Blog FROM THE CEO 23rd Feb 2023 6 min Andrea Martens: Is this D-Day for data-driven marketers? Is this D-Day for data-driven marketers? The release of the Privacy Act Review Report is a massive moment for us all, both as marketers and as consumers. It’s the first glimpse into what the future of data and privacy in Australia may well look like. And broadly speaking, there’s a lot to be positive about.
Article 23rd Feb 2023 15 mins Privacy Act Review Report proves Australia is paving its own way Can’t get your head around the recently-released Privacy Act Review Report and its sweeping raft of changes? Sarla Fernando, ADMA’s Head of Regulatory and Advocacy starts to break down what marketers need to know.
Article 23rd Feb 2023 10 mins The evolution of the meta-verse A reason for the recent investment in the Metaverse by Nike, Gucci, BMW, Vans, Stella Artois and Wendy’s is the fear they will join the list of past companies slow to adopt disruptive technologies.
Article 14th Feb 2023 6 mins For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say…
Webinar 06th Feb 2023 Best Practice in Digital Marketing Foundations Webinar From creating content, buying sponsored posts, and cross-media integration, it's difficult to understand and leverage the right tool in marketing on digital platforms. Presented by Andrea Martens, Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals.
Article 30th Jan 2023 8 mins 5 reasons to level up your digital marketing skills – today A new year brings new possibilities. So if you’re thinking about taking your marketing career to the next level, developing digital marketing skills might be the way to go.