Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. Get started FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 07th Sep 2023 7 minutes How CMO's can thrive in tough times During this year’s ADMA Global Forum, marketing leaders with experience in the retail and telecommunications sectors shared how they’ve managed to thrive during tough times Article 04th Sep 2023 10 mins Mark Ritson’s Top 10 from ADMA Global Forum 2023 Mark Ritson's top 10 insights from ADMA Global Forum 2023. Video 04th Sep 2023 40 minutes Keynote: Tough Times Don't Last, Tough Marketers Do | Alexander Meyer at ADMA Global Forum 2023 This session offers practical insights on how to navigate marketing during economic challenges, orchestrated by Alexander Meyer Video 04th Sep 2023 40 minutes Keynote: Marketing Lessons from a Data Breach | Melissa Hopkins at ADMA Global Forum 2023 In Hopkins’ captivating session, she will be sharing a behind-the-scenes case study and reveal how the unprecedented 2022 data breach at Optus transformed the role of a CMO forever Video 04th Sep 2023 10 minutes Keynote: Opening Address | Andrea Martens at ADMA Global Forum 2023 Andrea Martens introduces the theme of Global Forum 2023 and also introduces the showcase session headliners Article 28th Aug 2023 11 mins Learning from adversity: Mel Hopkins shares the bold thinking, bravery and instincts that drive her as a CMO Former Optus marketing chief and now Seven Network’s CMO, Mel Hopkins, shares the career learnings that have helped her foster boldness, bravery and determination as a marketer and where she sees the future of marketing leadership. Load More
Article 07th Sep 2023 7 minutes How CMO's can thrive in tough times During this year’s ADMA Global Forum, marketing leaders with experience in the retail and telecommunications sectors shared how they’ve managed to thrive during tough times
Article 04th Sep 2023 10 mins Mark Ritson’s Top 10 from ADMA Global Forum 2023 Mark Ritson's top 10 insights from ADMA Global Forum 2023.
Video 04th Sep 2023 40 minutes Keynote: Tough Times Don't Last, Tough Marketers Do | Alexander Meyer at ADMA Global Forum 2023 This session offers practical insights on how to navigate marketing during economic challenges, orchestrated by Alexander Meyer
Video 04th Sep 2023 40 minutes Keynote: Marketing Lessons from a Data Breach | Melissa Hopkins at ADMA Global Forum 2023 In Hopkins’ captivating session, she will be sharing a behind-the-scenes case study and reveal how the unprecedented 2022 data breach at Optus transformed the role of a CMO forever
Video 04th Sep 2023 10 minutes Keynote: Opening Address | Andrea Martens at ADMA Global Forum 2023 Andrea Martens introduces the theme of Global Forum 2023 and also introduces the showcase session headliners
Article 28th Aug 2023 11 mins Learning from adversity: Mel Hopkins shares the bold thinking, bravery and instincts that drive her as a CMO Former Optus marketing chief and now Seven Network’s CMO, Mel Hopkins, shares the career learnings that have helped her foster boldness, bravery and determination as a marketer and where she sees the future of marketing leadership.