BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 05th Nov 2019 5 mins Ogilvy and KFC win AC&E Creativity & Effectiveness Campaign of the Year Pinnacle Award Ogilvy and KFC have won this year’s Creativity & Effectiveness Campaign of the Year for “The greatest loyalty program no one knew they were a part of” at the AC&E Awards, held in Sydney at the end of October. Article 05th Nov 2019 8 mins Jodie Fox on the lessons of Shoes of Prey Shoes of Prey was an Australian ecommerce trailblazer that tried — but ultimately did not succeed — to build the world’s first business based on mass customisation at scale. Article 14th Oct 2019 4 mins Making customer centric practices work for you Most of us are pretty comfortable with the idea that customer centricity drives great marketing. When you place the needs and wants of the customer at the heart of all you do Article 09th Jul 2019 6 mins July Regulatory Round Up The final report of ACCC's Digital Platforms Inquiry is expected soon and there is plenty of speculation around what regulatory changes it may foreshadow. Article 05th Jun 2019 8 mins Customer Journey Mapping... Get the skills to unlock business growth! According to recent ADMA research, Customer Journey Management is a skill that Australian marketers just aren’t getting enough exposure to. Article 29th May 2019 6 mins ABC's Head of Audience Data & Insights talks driving engagement with AI The Australian Broadcasting Association (ABC) is a heritage brand, originating in 1932 as a single radio service in Melbourne to become in current day a multi-platform with four TV channels, radio stations across Australia and an array of digital assets. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 05th Nov 2019 5 mins Ogilvy and KFC win AC&E Creativity & Effectiveness Campaign of the Year Pinnacle Award Ogilvy and KFC have won this year’s Creativity & Effectiveness Campaign of the Year for “The greatest loyalty program no one knew they were a part of” at the AC&E Awards, held in Sydney at the end of October.
Article 05th Nov 2019 8 mins Jodie Fox on the lessons of Shoes of Prey Shoes of Prey was an Australian ecommerce trailblazer that tried — but ultimately did not succeed — to build the world’s first business based on mass customisation at scale.
Article 14th Oct 2019 4 mins Making customer centric practices work for you Most of us are pretty comfortable with the idea that customer centricity drives great marketing. When you place the needs and wants of the customer at the heart of all you do
Article 09th Jul 2019 6 mins July Regulatory Round Up The final report of ACCC's Digital Platforms Inquiry is expected soon and there is plenty of speculation around what regulatory changes it may foreshadow.
Article 05th Jun 2019 8 mins Customer Journey Mapping... Get the skills to unlock business growth! According to recent ADMA research, Customer Journey Management is a skill that Australian marketers just aren’t getting enough exposure to.
Article 29th May 2019 6 mins ABC's Head of Audience Data & Insights talks driving engagement with AI The Australian Broadcasting Association (ABC) is a heritage brand, originating in 1932 as a single radio service in Melbourne to become in current day a multi-platform with four TV channels, radio stations across Australia and an array of digital assets.