BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 10th Mar 2021 What Third Party Cookies do and why they matter to data marketing Third party cookie changes can be tough to understand. This guide outlines the changes to cookies, technology and data capture our members should prepare for in 2021, 2022 and beyond. Article 03rd Mar 2021 6 mins Marketing heavyweights join ADMA Advisory Committee Taking top honours in tonight’s CMO50 were several members of the ADMA Advisory Committee - accounting for the top four places, five in the top 15 and the inaugural Marketer’s Champion award. Article 18th Feb 2021 ACCC: Have a say on 6 must-know plans to transform digital advertising The market for digital display advertising in Australia - particularly the dominance of Google - is in the spotlight of Australia’s competition regulator, the ACCC, and ADMA encourages its members that if they want to have some input, they need to make their submission before February 26, 2021. Article 15th Feb 2021 2 mins Australian Email Benchmarks (2020): By Day and Industry Campaign monitor recently published Australian bench marking data for EDM performance which we have found useful. The data contains benchmarks for open rates, click through rates, bounce rates and Article 13th Jan 2021 Nail Loyalty Marketing in the Digital Era ’77% of brands could simply disappear and no-one would care’ – Havas Media Group. Loyalty marketing in the digital era is changing. Consumer expectations and the way they interact with brands has been shaped by companies such as Netflix, Amazon, Uber and Spotify Article 22nd Dec 2020 3 mins Benchmark your social game If you have some time during the break, Tim Hill, founder of social media reporting tool, Social Status, and ADMA instructor, recommends you check out this live Instagram Engagement Rate Benchmark tool. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 10th Mar 2021 What Third Party Cookies do and why they matter to data marketing Third party cookie changes can be tough to understand. This guide outlines the changes to cookies, technology and data capture our members should prepare for in 2021, 2022 and beyond.
Article 03rd Mar 2021 6 mins Marketing heavyweights join ADMA Advisory Committee Taking top honours in tonight’s CMO50 were several members of the ADMA Advisory Committee - accounting for the top four places, five in the top 15 and the inaugural Marketer’s Champion award.
Article 18th Feb 2021 ACCC: Have a say on 6 must-know plans to transform digital advertising The market for digital display advertising in Australia - particularly the dominance of Google - is in the spotlight of Australia’s competition regulator, the ACCC, and ADMA encourages its members that if they want to have some input, they need to make their submission before February 26, 2021.
Article 15th Feb 2021 2 mins Australian Email Benchmarks (2020): By Day and Industry Campaign monitor recently published Australian bench marking data for EDM performance which we have found useful. The data contains benchmarks for open rates, click through rates, bounce rates and
Article 13th Jan 2021 Nail Loyalty Marketing in the Digital Era ’77% of brands could simply disappear and no-one would care’ – Havas Media Group. Loyalty marketing in the digital era is changing. Consumer expectations and the way they interact with brands has been shaped by companies such as Netflix, Amazon, Uber and Spotify
Article 22nd Dec 2020 3 mins Benchmark your social game If you have some time during the break, Tim Hill, founder of social media reporting tool, Social Status, and ADMA instructor, recommends you check out this live Instagram Engagement Rate Benchmark tool.