BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 22nd Dec 2020 Reading about writing: The marketer’s summer guide Here at last. The summer break that we all need now more than ever. The chance to unwind and focus on new opportunities 2021 might bring. And what better way to kick start the New Year than with inspiring content, recommended by journalists and ADMA instructors Jane Nicholls and Natalie Filatoff. Article 21st Dec 2020 Want a career in the loyalty industry? Here’s what you need to know The loyalty marketing industry is incredibly well patronised (the average Australian belongs to 4.1 loyalty programs) and extremely lucrative (hundreds of billions of points/miles are earned and redeemed each year). Article 25th Nov 2020 5 mins What will Australia’s privacy laws look like after an overhaul? In an age where smart devices and apps are tracking our every move, privacy is an ever-changing concept. ADMA explains the federal government's privacy law review which may change Australian legislation in 2021. 20th Nov 2020 Oaic Privacy Survey The more we go online - to work, play, study, socialise and shop - the more we’ve come to care about our privacy and the security of our personal data. Article 19th Nov 2020 8 mins Consumer Data Right update: the devil is in the detail From noble idea to implementation during a pandemic, the Consumer Data Right legislation rollout across banking offers lessons to the data-driven marketing industry. 10th Nov 2020 15 mins ACCC steps up digital regulation in 2020 - here’s what ADMA members need to know Australia’s consumer and competition regulator(ACCC) expanded its remit across digital and data practices during 2020, offering data-driven marketers insight into the evolving privacy, consent and data-handling landscape ahead in 2021. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 22nd Dec 2020 Reading about writing: The marketer’s summer guide Here at last. The summer break that we all need now more than ever. The chance to unwind and focus on new opportunities 2021 might bring. And what better way to kick start the New Year than with inspiring content, recommended by journalists and ADMA instructors Jane Nicholls and Natalie Filatoff.
Article 21st Dec 2020 Want a career in the loyalty industry? Here’s what you need to know The loyalty marketing industry is incredibly well patronised (the average Australian belongs to 4.1 loyalty programs) and extremely lucrative (hundreds of billions of points/miles are earned and redeemed each year).
Article 25th Nov 2020 5 mins What will Australia’s privacy laws look like after an overhaul? In an age where smart devices and apps are tracking our every move, privacy is an ever-changing concept. ADMA explains the federal government's privacy law review which may change Australian legislation in 2021.
20th Nov 2020 Oaic Privacy Survey The more we go online - to work, play, study, socialise and shop - the more we’ve come to care about our privacy and the security of our personal data.
Article 19th Nov 2020 8 mins Consumer Data Right update: the devil is in the detail From noble idea to implementation during a pandemic, the Consumer Data Right legislation rollout across banking offers lessons to the data-driven marketing industry.
10th Nov 2020 15 mins ACCC steps up digital regulation in 2020 - here’s what ADMA members need to know Australia’s consumer and competition regulator(ACCC) expanded its remit across digital and data practices during 2020, offering data-driven marketers insight into the evolving privacy, consent and data-handling landscape ahead in 2021.