15 Feb 2021

  • Digital Marketing
  • Data-driven Marketing
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Australian Email Benchmarks (2020): By Day and Industry

Campaign monitor recently published Australian bench marking data for EDM performance which we have found useful. The data contains benchmarks for open rates, click through rates, bounce rates and more and draws on their data from emails sent during 2019 across a number of industry verticals.

Email benchmarks for all industries in Australia

Check out the data below to discover how your key metrics perform relative to other Australian companies in your industry.

Open rates for all industries by day in Australia

This chart examines open rates specifically, showing rates by day of the week and Australian industries.

Click-through rates for all industries by day in Australia

This chart examines click-through rates specifically, showing rates by day of the week and Australian industries.

Click-to-open rates for all industries by day in Australia

This chart examines click-to-open rates specifically, showing rates by day of the week and Australian industries.

Unsubscribe rates for all industries by day in Australia

This chart examines unsubscribe rates specifically, showing rates by day of the week and Australian industries.

Bounce rates for all industries by day in Australia

This chart examines bounce rates specifically, showing rates by day of the week and Australian industries.

The data in this article was orginally published by Campaign Monitor. To view the article click here.

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