Home Resources ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list Once again ADMA's Advisory Committee was well represented in the prestigious CMO50 list, with three named among the top 15 of Australia's most accomplished marketing leaders. Taking top spot was Mim Haysom, Executive General Manager Brand & Marketing at Suncorp, who gets well-deserved recognition for a stellar year of achievements creating huge growth in the business. These included the One House campaign which elevated conversations around home safety in our changing climate, and won a Grand Prix at Cannes. Optus Vice President, Marketing, Mel Hopkins was another leading light taking fourth place after another impressive year marketing achievements at the telco, whilst Susan Coghill, Chief Marketing Officer for Tourism Australia, was at number 11 as she continues to lead the nation’s push to welcome back visitors from overseas. Commenting on the list, ADMA CEO Andrea Martens says: “It is a point of great pride for everyone at ADMA to see these three formidable marketing leaders who help set our strategy in so many ways, recognised in this important list. “It is also great to note how many marketers on this list have put their teams through ADMA training in recent times, which is a real testament to the strength of our educational products and wider offering. These have ranged from our Skills Assessments to various skills-based training programs.. “Ultimately by engaging with the best and brightest in the industry ADMA is able to blaze a path which is benefitting so many Australian companies, which is thrilling.” The CMO50 List is presented by CMO Magazine, and ADMA Advisory Committee member David Morgan was amongst the panel of judges. Check out the full CMO50 2022 list. To find out more about ADMA’s market leading services which are proven to help marketing teams sharpen their craft visit adma.com.au ADMA Advisory Committee members in the CMO50: Number 1: Mim Haysom, Suncorp Number 4: Melissa Hopkins, Optus Number 11: Susan Coghill, Tourism Australia FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. 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Article 05th Jun 2019 8 mins Customer Journey Mapping... Get the skills to unlock business growth! According to recent ADMA research, Customer Journey Management is a skill that Australian marketers just aren’t getting enough exposure to.
Article 29th May 2019 6 mins ABC's Head of Audience Data & Insights talks driving engagement with AI The Australian Broadcasting Association (ABC) is a heritage brand, originating in 1932 as a single radio service in Melbourne to become in current day a multi-platform with four TV channels, radio stations across Australia and an array of digital assets.
Article 17th Apr 2019 New-look ADMA IQ coming soon In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
Article 20th Mar 2019 The Digital Platforms Inquiry - March 2019 Update ADMA recently joined other industry leaders for a Privacy Roundtable with the ACCC and OAIC to discuss Inquiry’s Preliminary Report.
Article 20th Mar 2019 4 mins NSW Gratuitous Lotteries For not-for-profit organisations in NSW, a gratuitous lottery is option available where a game of chance competition being run but is not for the purpose of promoting a trade or business.
Article 20th Mar 2019 4 mins Spam Act: commercial v factual messages SMS messages face additional scrutiny from the Australian Communications and Media Authority (ACMA) as they are one of the regulator’s current regulatory focus areas. In this practical guidance article, we look at the distinction between commercial and factual messages under the Spam Act.