Home Resources ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list Once again ADMA's Advisory Committee was well represented in the prestigious CMO50 list, with three named among the top 15 of Australia's most accomplished marketing leaders. Taking top spot was Mim Haysom, Executive General Manager Brand & Marketing at Suncorp, who gets well-deserved recognition for a stellar year of achievements creating huge growth in the business. These included the One House campaign which elevated conversations around home safety in our changing climate, and won a Grand Prix at Cannes. Optus Vice President, Marketing, Mel Hopkins was another leading light taking fourth place after another impressive year marketing achievements at the telco, whilst Susan Coghill, Chief Marketing Officer for Tourism Australia, was at number 11 as she continues to lead the nation’s push to welcome back visitors from overseas. Commenting on the list, ADMA CEO Andrea Martens says: “It is a point of great pride for everyone at ADMA to see these three formidable marketing leaders who help set our strategy in so many ways, recognised in this important list. “It is also great to note how many marketers on this list have put their teams through ADMA training in recent times, which is a real testament to the strength of our educational products and wider offering. These have ranged from our Skills Assessments to various skills-based training programs.. “Ultimately by engaging with the best and brightest in the industry ADMA is able to blaze a path which is benefitting so many Australian companies, which is thrilling.” The CMO50 List is presented by CMO Magazine, and ADMA Advisory Committee member David Morgan was amongst the panel of judges. Check out the full CMO50 2022 list. To find out more about ADMA’s market leading services which are proven to help marketing teams sharpen their craft visit adma.com.au ADMA Advisory Committee members in the CMO50: Number 1: Mim Haysom, Suncorp Number 4: Melissa Hopkins, Optus Number 11: Susan Coghill, Tourism Australia FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. 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In this article, we explore three key weaknesses agencies contribute to the privacy chain including fragmented accountability, a culture of speed over security, and inconsistent data handling standards. Article 22nd May 2025 10 mins ADMA reveals the most popular courses of FY25 As we approach the end of the fiscal year, ADMA reveals the most popular courses of FY25, showcasing some of the areas that marketers are focusing on. Article 15th May 2025 7 mins The Privacy Commissioner is ready. Are you? Why now is the time for marketers to prioritise privacy The OAIC has drawn a line in the sand. Legislative reform may be delayed, but expectations are rising. Here, Andrea Martens, CEO of the Association for Data-Driven Marketing and Advertising (ADMA), shares what every marketer needs to know - and do - before the regulator comes knocking. Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities. Article 30th Apr 2025 12 mins The Privacy Series: Privacy Impact Assessments To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Article 29th Apr 2025 7 mins From fax campaigns to gen AI: Insignia Financial’s Renee Howie on building brands, leading with creativity and embracing change For this month’s ADMA Spotlight, we spoke to Renee Howie, Chief Customer Officer at Insignia Financial, about her diverse career across global markets, the evolution of marketing tech, and why creative cut-through still reigns supreme. Load More
Article 22nd May 2025 6 mins The Weakest Link Series: The Agency Agencies often act as an executional extension of a brand’s marketing team, and in doing so, they regularly handle personal and/or sensitive consumer information. In this article, we explore three key weaknesses agencies contribute to the privacy chain including fragmented accountability, a culture of speed over security, and inconsistent data handling standards.
Article 22nd May 2025 10 mins ADMA reveals the most popular courses of FY25 As we approach the end of the fiscal year, ADMA reveals the most popular courses of FY25, showcasing some of the areas that marketers are focusing on.
Article 15th May 2025 7 mins The Privacy Commissioner is ready. Are you? Why now is the time for marketers to prioritise privacy The OAIC has drawn a line in the sand. Legislative reform may be delayed, but expectations are rising. Here, Andrea Martens, CEO of the Association for Data-Driven Marketing and Advertising (ADMA), shares what every marketer needs to know - and do - before the regulator comes knocking.
Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities.
Article 30th Apr 2025 12 mins The Privacy Series: Privacy Impact Assessments To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.
Article 29th Apr 2025 7 mins From fax campaigns to gen AI: Insignia Financial’s Renee Howie on building brands, leading with creativity and embracing change For this month’s ADMA Spotlight, we spoke to Renee Howie, Chief Customer Officer at Insignia Financial, about her diverse career across global markets, the evolution of marketing tech, and why creative cut-through still reigns supreme.