Home Resources ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list Once again ADMA's Advisory Committee was well represented in the prestigious CMO50 list, with three named among the top 15 of Australia's most accomplished marketing leaders. Taking top spot was Mim Haysom, Executive General Manager Brand & Marketing at Suncorp, who gets well-deserved recognition for a stellar year of achievements creating huge growth in the business. These included the One House campaign which elevated conversations around home safety in our changing climate, and won a Grand Prix at Cannes. Optus Vice President, Marketing, Mel Hopkins was another leading light taking fourth place after another impressive year marketing achievements at the telco, whilst Susan Coghill, Chief Marketing Officer for Tourism Australia, was at number 11 as she continues to lead the nation’s push to welcome back visitors from overseas. Commenting on the list, ADMA CEO Andrea Martens says: “It is a point of great pride for everyone at ADMA to see these three formidable marketing leaders who help set our strategy in so many ways, recognised in this important list. “It is also great to note how many marketers on this list have put their teams through ADMA training in recent times, which is a real testament to the strength of our educational products and wider offering. These have ranged from our Skills Assessments to various skills-based training programs.. “Ultimately by engaging with the best and brightest in the industry ADMA is able to blaze a path which is benefitting so many Australian companies, which is thrilling.” The CMO50 List is presented by CMO Magazine, and ADMA Advisory Committee member David Morgan was amongst the panel of judges. Check out the full CMO50 2022 list. To find out more about ADMA’s market leading services which are proven to help marketing teams sharpen their craft visit adma.com.au ADMA Advisory Committee members in the CMO50: Number 1: Mim Haysom, Suncorp Number 4: Melissa Hopkins, Optus Number 11: Susan Coghill, Tourism Australia FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. 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Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry. Article 02nd Jun 2025 5 mins ADMA Global Forum returns for 2025 with global futurist Tom Goodwin and Holly Ransom announced as first speakers MEDIA RELEASE - AUSTRALIA: June 2, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) today announces the return of its flagship ADMA Global Forum for 2025. The one-day event takes place on Tuesday, August 5 at Sofitel Wentworth Sydney. Article 29th May 2025 6 mins Regulatory Spotlight: Data privacy, AI and compliance with Kate Friedrich In this edition of ADMA’s Regulatory Spotlight, we speak to Kate Friedrich, Head of Legal, Cyber, Data & Privacy at Qantas, on the evolving compliance landscape, the implications of AI legislation and how marketers can stay ahead of privacy regulation. Load More
Article 23rd Jun 2025 9 mins The tech behind the personal touch: How to build an efficient personalisation stack Customers today expect brands to understand them and serve products and messaging that reflect their tastes. Many marketers are eager to meet these expectations with personalised content. But few know where to start. The good news? With the right tools and structure, you can automate smarter, more efficient personalisation. Let us explain.
Article 19th Jun 2025 7 minutes Inside Meta’s AI vision for marketers: A conversation with Naomi Shepherd We caught up with Naomi Shepherd, Meta’s Group Industry Director, to hear how one of tech’s biggest names is harnessing AI – and how marketers can use their tools to drive impact.
Article 12th Jun 2025 5 mins Privacy Awareness Week: Why it matters and why ADMA is a proud supporter Privacy Awareness Week (PAW), running from Monday 16 June to Sunday 22 June 2025, is so important. With the theme ‘Privacy – it’s everyone’s business’, this annual initiative led by the Office of the Australian Information Commissioner (OAIC) is a timely reminder that privacy isn't just a compliance checkbox. It is a commitment to trust and transparency.
Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry.
Article 02nd Jun 2025 5 mins ADMA Global Forum returns for 2025 with global futurist Tom Goodwin and Holly Ransom announced as first speakers MEDIA RELEASE - AUSTRALIA: June 2, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) today announces the return of its flagship ADMA Global Forum for 2025. The one-day event takes place on Tuesday, August 5 at Sofitel Wentworth Sydney.
Article 29th May 2025 6 mins Regulatory Spotlight: Data privacy, AI and compliance with Kate Friedrich In this edition of ADMA’s Regulatory Spotlight, we speak to Kate Friedrich, Head of Legal, Cyber, Data & Privacy at Qantas, on the evolving compliance landscape, the implications of AI legislation and how marketers can stay ahead of privacy regulation.