Home Resources OAIC Privacy Survey 2023 Compliance OAIC Privacy Survey 2023 There has been a sharp increase in the number of Australians who feel data breaches are the biggest privacy risk they face today, according to a major survey released today by the Office of the Australian Information Commissioner (OAIC). The Australian Community Attitudes to Privacy Survey (ACAPS) 2023 provides a comprehensive view of Australians’ privacy attitudes and experiences and how recent events have impacted them. The survey tested attitudes on topics such as data practices, privacy legislation, data breaches, biometrics, artificial intelligence and children’s privacy. Key findings: Three-quarters of Australians feel data breaches are one of the biggest privacy risks they face today. This has increased 13 percentage points since 2020. Seventy per cent of Australians place a high level of importance on their privacy when choosing a product or service. After quality and price, data privacy is the third most important factor when choosing a product or service. Australians trust health service providers the most and social media companies the least when it comes to the protection and use of their personal information. Only 42% of Australians feel most organisations they deal with are transparent about the way they use their personal information, and three in five don’t understand what organisations do with the information they collect. Over half of Australians consider having to share some personal information if they want to use a service fair enough. However, they generally only consider it fair and reasonable to provide their name (81%) and email address (77%) to organisations and, to a lesser extent, their phone number (68%), date of birth (62%) and physical address (61%). Protecting their child’s personal information is a major concern for 79% of parents. However, only half feel they are in control of their child’s data privacy. Eighty-five per cent of parents believe children must be empowered to use the internet and online services, but their data privacy must be protected. Takeaways for Organisations: Go back to basics: Don’t collect personal information you don’t need. Securely store personal information. Delete or deidentify personal information when it is no longer needed. Help individuals protect their privacy and make informed choices, for example, through privacy education and being clear and transparent about how you use their information. Ask yourself whether the community would consider your practices to be fair and reasonable. If you experience a data breach, quickly take steps to prevent customers suffering harm, report the breach and notify individuals if it is likely to result in serious harm, and consider making improvements to your privacy practices. Make good privacy practices part of your point of difference. 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Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Member-only CMO Crib Sheet - Privacy Enhancing Technologies (PETS) 18th Aug 2025 5 mins CMO Crib Sheet - Privacy Enhancing Technologies (PETS) Privacy-Enhancing Technologies (PETs) are redefining how organisations unlock the value of data while protecting consumer trust. By enabling secure data analysis, collaboration, and personalisation without exposing sensitive information, PETs help marketers stay compliant with evolving privacy regulations and prepare for a privacy-first future. This is a members-only resource – log in with your member account to view This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - Impact of Search on AI 12th Aug 2025 5 mins CMO Crib Sheet - Impact of Search on AI The rise of AI-powered search tools is reshaping how consumers discover and engage with content, reducing reliance on traditional search engines and SEO. Marketers will need to adapt strategies for AI summarisation, recommendation systems, and zero-click results to maintain brand visibility in this changing environment. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - Cookie Deprecation 05th Aug 2025 5 mins CMO Crib Sheet - Cookie Deprecation Third-party cookies are being phased out, and marketers must pivot to privacy-first strategies. This Crib Sheet breaks down what cookie deprecation means, the latest updates from browsers and regulators, and practical steps to stay compliant while maintaining effective targeting. This is a members-only resource - log in with your member account to view. Article 30th Jul 2025 8 minutes Australian retailers be warned of pricing pitfalls For many businesses, EOFY, Black Friday and Boxing Day are the biggest campaign and sale periods in their marketing calendars. However, businesses engaging in sale frenzies should be warned. Sweeping statements about the size and scope of discounts and ‘sitewide’ or ‘storewide’ sales should be navigated with caution. Article 30th Jul 2025 8 minutes The Weakest Link Series: The Board The role the board plays in the data privacy chain is a critical one. As the governing body responsible for setting organisational direction and holding executive teams accountable, the board is uniquely positioned to influence how privacy is prioritised, funded, and enforced. Yet despite this authority, many boards remain a passive or under-informed participant in the data privacy conversation. Article 17th Jul 2025 7 mins No CMO is an island: Why collaboration is more important than ever to marketing leadership In an increasingly complex landscape, the role of the CMO is expanding fast. Andrea Martens, CEO of ADMA, unpacks how collaboration, capability and clarity are redefining what it means to lead in marketing today. Load More
Member-only CMO Crib Sheet - Privacy Enhancing Technologies (PETS) 18th Aug 2025 5 mins CMO Crib Sheet - Privacy Enhancing Technologies (PETS) Privacy-Enhancing Technologies (PETs) are redefining how organisations unlock the value of data while protecting consumer trust. By enabling secure data analysis, collaboration, and personalisation without exposing sensitive information, PETs help marketers stay compliant with evolving privacy regulations and prepare for a privacy-first future. This is a members-only resource – log in with your member account to view This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - Impact of Search on AI 12th Aug 2025 5 mins CMO Crib Sheet - Impact of Search on AI The rise of AI-powered search tools is reshaping how consumers discover and engage with content, reducing reliance on traditional search engines and SEO. Marketers will need to adapt strategies for AI summarisation, recommendation systems, and zero-click results to maintain brand visibility in this changing environment. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - Cookie Deprecation 05th Aug 2025 5 mins CMO Crib Sheet - Cookie Deprecation Third-party cookies are being phased out, and marketers must pivot to privacy-first strategies. This Crib Sheet breaks down what cookie deprecation means, the latest updates from browsers and regulators, and practical steps to stay compliant while maintaining effective targeting. This is a members-only resource - log in with your member account to view.
Article 30th Jul 2025 8 minutes Australian retailers be warned of pricing pitfalls For many businesses, EOFY, Black Friday and Boxing Day are the biggest campaign and sale periods in their marketing calendars. However, businesses engaging in sale frenzies should be warned. Sweeping statements about the size and scope of discounts and ‘sitewide’ or ‘storewide’ sales should be navigated with caution.
Article 30th Jul 2025 8 minutes The Weakest Link Series: The Board The role the board plays in the data privacy chain is a critical one. As the governing body responsible for setting organisational direction and holding executive teams accountable, the board is uniquely positioned to influence how privacy is prioritised, funded, and enforced. Yet despite this authority, many boards remain a passive or under-informed participant in the data privacy conversation.
Article 17th Jul 2025 7 mins No CMO is an island: Why collaboration is more important than ever to marketing leadership In an increasingly complex landscape, the role of the CMO is expanding fast. Andrea Martens, CEO of ADMA, unpacks how collaboration, capability and clarity are redefining what it means to lead in marketing today.