Home Resources The Government's Response to the Privacy Act Report Oct 2023 Compliance The Government's Response to the Privacy Act Report Oct 2023 ADMA has consistently advocated for the need to modernise Australia’s privacy laws to better reflect the landscape in which it operates - one that is more technologically advanced and global than it was at the time of the Privacy Act's initial drafting. The changes are needed, but so is an approach that ensures that the laws remain effective in the future. Late September marked a major step forward in the process with the Attorney General releasing its response to the 116 proposal that were outlined in the Privacy Act Review Report. Here is an overview designed to bring Australian marketers up-to-speed, inform the industry on ADMA’s involvement through the process, and give you valuable information on what you need to know and how to get involved in the steps to come. 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With the theme ‘Privacy – it’s everyone’s business’, this annual initiative led by the Office of the Australian Information Commissioner (OAIC) is a timely reminder that privacy isn't just a compliance checkbox. It is a commitment to trust and transparency. Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry. Article 22nd May 2025 10 mins The Privacy Series: The Children’s Online Privacy Code To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Article 22nd May 2025 6 mins The Weakest Link Series: The Agency Agencies often act as an executional extension of a brand’s marketing team, and in doing so, they regularly handle personal and/or sensitive consumer information. In this article, we explore three key weaknesses agencies contribute to the privacy chain including fragmented accountability, a culture of speed over security, and inconsistent data handling standards. Article 15th May 2025 7 mins The Privacy Commissioner is ready. Are you? Why now is the time for marketers to prioritise privacy The OAIC has drawn a line in the sand. Legislative reform may be delayed, but expectations are rising. Here, Andrea Martens, CEO of the Association for Data-Driven Marketing and Advertising (ADMA), shares what every marketer needs to know - and do - before the regulator comes knocking. Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities. Load More
Article 12th Jun 2025 5 mins Privacy Awareness Week: Why it matters and why ADMA is a proud supporter Privacy Awareness Week (PAW), running from Monday 16 June to Sunday 22 June 2025, is so important. With the theme ‘Privacy – it’s everyone’s business’, this annual initiative led by the Office of the Australian Information Commissioner (OAIC) is a timely reminder that privacy isn't just a compliance checkbox. It is a commitment to trust and transparency.
Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry.
Article 22nd May 2025 10 mins The Privacy Series: The Children’s Online Privacy Code To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.
Article 22nd May 2025 6 mins The Weakest Link Series: The Agency Agencies often act as an executional extension of a brand’s marketing team, and in doing so, they regularly handle personal and/or sensitive consumer information. In this article, we explore three key weaknesses agencies contribute to the privacy chain including fragmented accountability, a culture of speed over security, and inconsistent data handling standards.
Article 15th May 2025 7 mins The Privacy Commissioner is ready. Are you? Why now is the time for marketers to prioritise privacy The OAIC has drawn a line in the sand. Legislative reform may be delayed, but expectations are rising. Here, Andrea Martens, CEO of the Association for Data-Driven Marketing and Advertising (ADMA), shares what every marketer needs to know - and do - before the regulator comes knocking.
Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities.