BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 01st Sep 2025 7 mins ‘Collaboration, clarity and craft’: Optus’ Emma Jensen on mastering the fundamentals of marketing in a changing world Ahead of her appearance at the ADMA Global Forum on September 9, Optus’ VP of Small Business, Emma Jensen, shares why marketers need to double down on mastering the marketing craft, communicating with clarity and collaborating across their organisation if they want to thrive in a changing world. Article 28th Aug 2025 9 minutes Marketers and emerging tech: How to stay ahead of the OAIC’s regulatory priority Marketers need to pay close attention to the release of the Office of the Australian Information Commissioner’s (OAIC) 2025-26 regulatory priorities due to their direct impact on marketing practices. 28th Aug 2025 6 mins Lessons in leadership and leading with strategy: Naysla Edwards, American Express In this edition of ADMA’s CMO Spotlight, we speak to Naysla Edwards, VP of Brand, Marketing & Member Experience at American Express, about how marketers can stay ahead by building community, embracing lifelong learning and using technology with purpose. Article 28th Aug 2025 7 mins Regulatory Spotlight: Privacy and the power of good governance with Louis Martin In this edition of ADMA’s Regulatory Spotlight, we speak to Louis Martin, General Manager of Privacy and Customer Trust at Wesfarmers OneDigital, about navigating rapid regulatory change, aligning privacy with brand value and using AI responsibly. Article 28th Aug 2025 7 mins The privacy series: OAIC targets marketing practices in 2025-26 regulatory priorities To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at how the OAIC targets marketing practices in 2025-2026 regulatory priorities. Article 28th Aug 2025 7 mins From guesswork to game plan: How to build a social media strategy that delivers Struggling to cut through on social media? Discover how to build a strategy that gets results, with practical tips, tools and pitfalls to avoid Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 01st Sep 2025 7 mins ‘Collaboration, clarity and craft’: Optus’ Emma Jensen on mastering the fundamentals of marketing in a changing world Ahead of her appearance at the ADMA Global Forum on September 9, Optus’ VP of Small Business, Emma Jensen, shares why marketers need to double down on mastering the marketing craft, communicating with clarity and collaborating across their organisation if they want to thrive in a changing world.
Article 28th Aug 2025 9 minutes Marketers and emerging tech: How to stay ahead of the OAIC’s regulatory priority Marketers need to pay close attention to the release of the Office of the Australian Information Commissioner’s (OAIC) 2025-26 regulatory priorities due to their direct impact on marketing practices.
28th Aug 2025 6 mins Lessons in leadership and leading with strategy: Naysla Edwards, American Express In this edition of ADMA’s CMO Spotlight, we speak to Naysla Edwards, VP of Brand, Marketing & Member Experience at American Express, about how marketers can stay ahead by building community, embracing lifelong learning and using technology with purpose.
Article 28th Aug 2025 7 mins Regulatory Spotlight: Privacy and the power of good governance with Louis Martin In this edition of ADMA’s Regulatory Spotlight, we speak to Louis Martin, General Manager of Privacy and Customer Trust at Wesfarmers OneDigital, about navigating rapid regulatory change, aligning privacy with brand value and using AI responsibly.
Article 28th Aug 2025 7 mins The privacy series: OAIC targets marketing practices in 2025-26 regulatory priorities To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at how the OAIC targets marketing practices in 2025-2026 regulatory priorities.
Article 28th Aug 2025 7 mins From guesswork to game plan: How to build a social media strategy that delivers Struggling to cut through on social media? Discover how to build a strategy that gets results, with practical tips, tools and pitfalls to avoid