BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 29th Oct 2025 7 mins ADMA spotlight: Michelle Klein on leading with curiosity and commercial clarity From transforming Smirnoff to scaling Meta’s global customer and product marketing team, Michelle Klein now leads growth and marketing at Westpac. In this ADMA Spotlight, she reflects on uniting creativity with commercial impact, leading through failure and successfully navigating the age of AI and evolving customer expectations. Article 29th Oct 2025 7 mins Education spotlight: Simone Blakers on keeping marketers ahead of the curve In the first edition of ADMA’s new Education Spotlight, LiquidCX’s Simone Blakers reflects on a career of world-first campaigns, shares the lessons she’s learned from leading teams across digital innovation and reveals why continuous learning is essential for marketers today. Article 29th Oct 2025 4 mins How to avoid shadow AI at work Learn how to identify and prevent shadow AI in your workplace with ADMA’s practical checklist for secure, compliant and transparent AI adoption. Article 29th Oct 2025 7 mins AI Mode has landed in Australia: What this means for marketers With the reasoning power of Google’s Gemini models built into Search, people can ask their most complex and nuanced questions, and Search can understand them and help them discover more of the web. Search is going beyond information to intelligence to help you truly ask anything. Article 29th Oct 2025 7 mins From scale to imagination: Marketing’s edge in the age of AI At ADMA, we see three themes at the heart of AI’s impact on marketing: protecting the human advantage, reshaping leadership, and embedding trust. Together, they will decide whether AI makes us faster – or makes us better. Article 29th Oct 2025 9 mins ADMA at SXSW Sydney: Leadership, trust and the future of responsible marketing ADMA returned to SXSW Sydney this year with a series of high-energy sessions that put the future of marketing leadership, privacy and ethics in the spotlight. If you missed it, or would just like to jog your memory, here are the key takeaways from these sessions. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 29th Oct 2025 7 mins ADMA spotlight: Michelle Klein on leading with curiosity and commercial clarity From transforming Smirnoff to scaling Meta’s global customer and product marketing team, Michelle Klein now leads growth and marketing at Westpac. In this ADMA Spotlight, she reflects on uniting creativity with commercial impact, leading through failure and successfully navigating the age of AI and evolving customer expectations.
Article 29th Oct 2025 7 mins Education spotlight: Simone Blakers on keeping marketers ahead of the curve In the first edition of ADMA’s new Education Spotlight, LiquidCX’s Simone Blakers reflects on a career of world-first campaigns, shares the lessons she’s learned from leading teams across digital innovation and reveals why continuous learning is essential for marketers today.
Article 29th Oct 2025 4 mins How to avoid shadow AI at work Learn how to identify and prevent shadow AI in your workplace with ADMA’s practical checklist for secure, compliant and transparent AI adoption.
Article 29th Oct 2025 7 mins AI Mode has landed in Australia: What this means for marketers With the reasoning power of Google’s Gemini models built into Search, people can ask their most complex and nuanced questions, and Search can understand them and help them discover more of the web. Search is going beyond information to intelligence to help you truly ask anything.
Article 29th Oct 2025 7 mins From scale to imagination: Marketing’s edge in the age of AI At ADMA, we see three themes at the heart of AI’s impact on marketing: protecting the human advantage, reshaping leadership, and embedding trust. Together, they will decide whether AI makes us faster – or makes us better.
Article 29th Oct 2025 9 mins ADMA at SXSW Sydney: Leadership, trust and the future of responsible marketing ADMA returned to SXSW Sydney this year with a series of high-energy sessions that put the future of marketing leadership, privacy and ethics in the spotlight. If you missed it, or would just like to jog your memory, here are the key takeaways from these sessions.