Home October Newsletter 2024 From SXSW success to data privacy, and the impact of AI on personalisation - October has been jam packed. October saw the highly anticipated return of SXSX Sydney and ADMA once again hosted a series of engaging and interactive panels covering trending topics like privacy, dark patterns and what the future marketer of 2030 looks like. If you missed out on our sold-out sessions, you can catch up on the insights here. October is also cyber security awareness month, so our next privacy series instalment explores the distinct difference between data privacy and data security. With AI continuing to dominate as a hot topic, we chatted to Ryan Bodger from Now We Collide for his insights on how AI is affecting personalisation. Then, Paul Sinkinson, Managing Director (ANZ) at Analytic Partners, shares his insights on how an obsession with real-time measurement kills campaigns and ROI. We also caught up with Katie Malone, Marketing Director of P&O Cruises, for our ADMA Spotlight where she shared how she’s driving the growth of Australia’s largest cruise business and bridging the gap between brand and performance marketing. We’re also introduced to the MarTech Mavericks, an Optimizely initiative aimed to address the diversity and gender bias in the technology industry. It’s a bumper edition with something for everyone. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 07th Nov 2022 4 mins ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list Once again ADMA’s Advisory Committee was well represented in the prestigious CMO50 2022 list, with three named among the top 15 of Australia’s most accomplished marketing leaders. Blog FROM THE CEO 07th Nov 2022 6 mins Everyone is looking to 2023, but it isn't going to get easier We're at that part of the year where everyone seems to switch into survival mode in the marketing industry. The sentiment is always 'if I can just get through to December, then we'll start again in the New Year'. But by the time we're in 2023, it might be too late. Webinar 03rd Nov 2022 Best Practice in Customer Journey Mapping Webinar "The journey a customer goes through when solving a problem" is how Mike defines the customer journey. Deep-dive into your customer journey and ensure it is the best fit to deliver strategic marketing goals. Tool-kit 27th Oct 2022 CMO's guide to the 7 data governance essentials you need to know right now All businesses are under the microscope when it comes to data governance and regulatory compliance, no matter how big or small. From how you manage your customer data, to the right wat to consumer when running a competition - there's a lot to consider. Article 25th Oct 2022 4 mins Stronger penalties under the privacy act Attorney General Mark Dreyfus announced that he would table the Privacy Legislation Amendment (Enforcement and Other Measures) Bill 2022 in Parliament later this week. 24th Oct 2022 10 mins Navigating a Constantly Changing Privacy and Data Regulatory Landscape General The compliance and privacy landscape constantly changes. A snapshot of key global events that have led up to the ongoing discussions about Data Privacy law reform in Australia - included in ADMA's presentation at the iMedia Modern Media Summit in March 2022. Load More
ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more
The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more
How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more
Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more
ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more
Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more
Article 07th Nov 2022 4 mins ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list Once again ADMA’s Advisory Committee was well represented in the prestigious CMO50 2022 list, with three named among the top 15 of Australia’s most accomplished marketing leaders.
Blog FROM THE CEO 07th Nov 2022 6 mins Everyone is looking to 2023, but it isn't going to get easier We're at that part of the year where everyone seems to switch into survival mode in the marketing industry. The sentiment is always 'if I can just get through to December, then we'll start again in the New Year'. But by the time we're in 2023, it might be too late.
Webinar 03rd Nov 2022 Best Practice in Customer Journey Mapping Webinar "The journey a customer goes through when solving a problem" is how Mike defines the customer journey. Deep-dive into your customer journey and ensure it is the best fit to deliver strategic marketing goals.
Tool-kit 27th Oct 2022 CMO's guide to the 7 data governance essentials you need to know right now All businesses are under the microscope when it comes to data governance and regulatory compliance, no matter how big or small. From how you manage your customer data, to the right wat to consumer when running a competition - there's a lot to consider.
Article 25th Oct 2022 4 mins Stronger penalties under the privacy act Attorney General Mark Dreyfus announced that he would table the Privacy Legislation Amendment (Enforcement and Other Measures) Bill 2022 in Parliament later this week.
24th Oct 2022 10 mins Navigating a Constantly Changing Privacy and Data Regulatory Landscape General The compliance and privacy landscape constantly changes. A snapshot of key global events that have led up to the ongoing discussions about Data Privacy law reform in Australia - included in ADMA's presentation at the iMedia Modern Media Summit in March 2022.