Home Resources ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list Once again ADMA's Advisory Committee was well represented in the prestigious CMO50 list, with three named among the top 15 of Australia's most accomplished marketing leaders. Taking top spot was Mim Haysom, Executive General Manager Brand & Marketing at Suncorp, who gets well-deserved recognition for a stellar year of achievements creating huge growth in the business. These included the One House campaign which elevated conversations around home safety in our changing climate, and won a Grand Prix at Cannes. Optus Vice President, Marketing, Mel Hopkins was another leading light taking fourth place after another impressive year marketing achievements at the telco, whilst Susan Coghill, Chief Marketing Officer for Tourism Australia, was at number 11 as she continues to lead the nation’s push to welcome back visitors from overseas. Commenting on the list, ADMA CEO Andrea Martens says: “It is a point of great pride for everyone at ADMA to see these three formidable marketing leaders who help set our strategy in so many ways, recognised in this important list. “It is also great to note how many marketers on this list have put their teams through ADMA training in recent times, which is a real testament to the strength of our educational products and wider offering. These have ranged from our Skills Assessments to various skills-based training programs.. “Ultimately by engaging with the best and brightest in the industry ADMA is able to blaze a path which is benefitting so many Australian companies, which is thrilling.” The CMO50 List is presented by CMO Magazine, and ADMA Advisory Committee member David Morgan was amongst the panel of judges. Check out the full CMO50 2022 list. To find out more about ADMA’s market leading services which are proven to help marketing teams sharpen their craft visit adma.com.au ADMA Advisory Committee members in the CMO50: Number 1: Mim Haysom, Suncorp Number 4: Melissa Hopkins, Optus Number 11: Susan Coghill, Tourism Australia FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. 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Article 08th Oct 2025 8 mins Prepare now for the SMS sender ID Register Australia is fighting back against SMS scams with the new SMS Sender ID Register. Learn what it means for brands and consumers, key implementation dates, and how your business can prepare now to protect customers, build trust, and avoid message disruptions.
Article 07th Oct 2025 6 mins Organisational AI Checklist Discover the Organisational AI Checklist to prepare your workforce for successful AI adoption. Learn how to build technical readiness, close skill gaps, foster employee trust, and align leadership with strategy to unlock AI’s full potential.
Article 25th Sep 2025 9 mins Regulatory Spotlight: Simon Wickson on consent, compliance and consumer trust In this edition of ADMA’s Regulatory Spotlight, Simon Wickson, former Head of Strategy and Data at Woolworths Group, shares lessons from navigating regulatory scrutiny, the looming impact of Privacy Act reforms and why marketers must rethink how they use customer data.
Article 25th Sep 2025 12 mins Five big things from the ADMA Global Forum This year’s ADMA Global Forum was a festival of big thinking and practical insight, bringing together some of the sharpest minds in marketing to tackle the forces reshaping our industry. From AI and capability to privacy reform and creativity, here’s a snapshot of some of the biggest ideas and bold perspectives shared on stage.
Article 25th Sep 2025 9 mins AI is great, but when it comes to marketing, trust is better Recent uses of AI to create models and creators have led everyday consumers to question whether they can believe anything they see any more. Here Dr Sage Kelly, ADMA’s Regulatory & Policy Manager, who has researched consumer relationships with chatbots, asks whether the AI juice is worth the squeeze if you risk losing hard-won trust.
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