Timeline: A Constantly Changing Privacy and Data Regulatory Landscape Home Resources Navigating a Constantly Changing Privacy and Data Regulatory Landscape General Compliance The following Timelines were included in ADMA’s presentation at the iMedia Modern Media Summit in March 2022. The Timelines include a snapshot of some key global events that have contributed to how data privacy regulation in certain regions has developed and led to key changes/moves by the global platforms. While these all contribute to the ongoing discussions about Data Privacy law reform in Australia, it is by no way a comprehensive reflection of all privacy events. VIEW THE TIMELINE This is an ADMA Member resource. You will need to be logged into your account with your work email address to access the content. 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Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry. Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities. Article 24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies. Article 27th Mar 2025 8 mins How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought. Article 27th Mar 2025 9 mins The Weakest Link Series: The Consumer The role the consumer plays in the data privacy chain is a pivotal one. In this article, we explore three key weaknesses consumers have when it comes to data practices. That is, data ignorance, privacy policy neglect, and password practices. We will then assess how each of these weaknesses has data privacy ramifications and discuss how to best remedy these areas for improvement. Article 27th Mar 2025 14 mins The Privacy Series: The Scams Prevention Framework With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers. Article 27th Mar 2025 14 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group. Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations. Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today. Webinar 09th Sep 2024 Understanding the Spam Act in 2024 and beyond webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry.
Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities.
Article 24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies.
Article 27th Mar 2025 8 mins How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought.
Article 27th Mar 2025 9 mins The Weakest Link Series: The Consumer The role the consumer plays in the data privacy chain is a pivotal one. In this article, we explore three key weaknesses consumers have when it comes to data practices. That is, data ignorance, privacy policy neglect, and password practices. We will then assess how each of these weaknesses has data privacy ramifications and discuss how to best remedy these areas for improvement.
Article 27th Mar 2025 14 mins The Privacy Series: The Scams Prevention Framework With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers.
Article 27th Mar 2025 14 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group.
Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today.
Webinar 09th Sep 2024 Understanding the Spam Act in 2024 and beyond webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.