Home Febuary Newsletter 2024 Febuary Newsletter 2024: Challenges for marketers in 2024, what's the best way to upskill at your job? And recognising the talent in our industry 2024 continues to be a year of constant change - it's nothing marketers are unfamiliar with and critically important for us to stay informed. Our ADMA, CEO, Andrea Martens recently appeared on Nine’s new media podcast, ‘Talking Media’ to discuss Privacy Act implications, the demise of cookies, and AI uncertainty. You can click through and listen to the podcast below. Read more about the challenges marketers are facing in today's data-defined landscape; on-the-job learning vs facilitated training and in celebration of 2024's International Women's Day, nominate a woman in marketing that deserves to be recognised. Collectively we can all #InspireInclusion. In the month of Valentines', we also look into our love for marketing and appreciate those who make the marketing magic happen. 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Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more With International Women’s Day just around the corner we are looking to celebrate all the amazing women in marketing. If you have a colleague, mentor or former marketer you worked with that you would like to nominate now is your chance. Visit here to submit your nomination and we will be in touch with them and feature them on our website (and possibly even on our social channels) making sure everyone knows just what a superstar they are. Nominate a star 2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 28th Aug 2023 9 mins Keeping audiences engaged: How Transhuman’s Amanda Johnstone sees AI helping marketers Australian AI expert and internationally respected technologist, Amanda Johnstone, gives us an inside look at the insights and emerging technologies fuelling her keynote at ADMA Global Forum Article 28th Aug 2023 8 mins Why Mark Ritson wants to talk about the inseparable link between brand and data Mini MBA of Marketing founder and former marketing professor, Mark Ritson, reveals the impetus behind his locknote presentation at this year’s ADMA Global Forum. Data might well be on the lips of every modern marketer, but using data for brand positioning and strategy remains a gap Mark Ritson sees across the industry today. Article 28th Aug 2023 Protecting your best asset: Why Frank Body's Jess Hatzis is so keen on brand marketing Frank Body co-founder and CMO, Jess Hatzis, has spent her entire career pursuing innovative, cost-effective ways to undertake brand building that flows through to other performance and metric-drive channels. So it’s not surprisingly the topic she’s eager to talk with ADMA Global Forum attendees. Article 10th Aug 2023 10 More dynamic speakers revealed as ADMA looks to help you elevate your marketing game From generative AI to marketing adaptability, ADMA’s latest Global Forum speakers are ready to help you elevate your marketing game. Article 09th Aug 2023 9 mins OAIC Privacy Survey 2023 There has been a sharp increase in the number of Australians who feel data breaches are the biggest privacy risk they face today, according to a major survey released today by the OAIC. The Australian Community Attitudes to Privacy Survey (ACAPS) 2023 provides a comprehensive view of Australians’ privacy attitudes and experiences and how recent events have impacted them. Article 20th Jul 2023 How to use automation and machine learning to put your customers first With the rise of personalisation, consumer expectations have evolved. According to research by McKinsey, 72% of consumers expect businesses to recognise them as individuals and know their interests. To cope, brands need to harness the power of automation and machine learning. Load More
Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more
On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more
2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more
For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more
Article 28th Aug 2023 9 mins Keeping audiences engaged: How Transhuman’s Amanda Johnstone sees AI helping marketers Australian AI expert and internationally respected technologist, Amanda Johnstone, gives us an inside look at the insights and emerging technologies fuelling her keynote at ADMA Global Forum
Article 28th Aug 2023 8 mins Why Mark Ritson wants to talk about the inseparable link between brand and data Mini MBA of Marketing founder and former marketing professor, Mark Ritson, reveals the impetus behind his locknote presentation at this year’s ADMA Global Forum. Data might well be on the lips of every modern marketer, but using data for brand positioning and strategy remains a gap Mark Ritson sees across the industry today.
Article 28th Aug 2023 Protecting your best asset: Why Frank Body's Jess Hatzis is so keen on brand marketing Frank Body co-founder and CMO, Jess Hatzis, has spent her entire career pursuing innovative, cost-effective ways to undertake brand building that flows through to other performance and metric-drive channels. So it’s not surprisingly the topic she’s eager to talk with ADMA Global Forum attendees.
Article 10th Aug 2023 10 More dynamic speakers revealed as ADMA looks to help you elevate your marketing game From generative AI to marketing adaptability, ADMA’s latest Global Forum speakers are ready to help you elevate your marketing game.
Article 09th Aug 2023 9 mins OAIC Privacy Survey 2023 There has been a sharp increase in the number of Australians who feel data breaches are the biggest privacy risk they face today, according to a major survey released today by the OAIC. The Australian Community Attitudes to Privacy Survey (ACAPS) 2023 provides a comprehensive view of Australians’ privacy attitudes and experiences and how recent events have impacted them.
Article 20th Jul 2023 How to use automation and machine learning to put your customers first With the rise of personalisation, consumer expectations have evolved. According to research by McKinsey, 72% of consumers expect businesses to recognise them as individuals and know their interests. To cope, brands need to harness the power of automation and machine learning.