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Integrated Campaign
ANZ takes a bite out of the big apple | TBWA\Melbourne | ANZKnow What to Know | TBWA\Melbourne | ANZThe Hearing Test In Disguise | CHE Proximity | CochlearYou've gotta have a team | BMF | Football Federation AustraliaOutthink Melanoma | Ogilvy Australia | IBMSnickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate AustraliaAAMI SmartPlates | Ogilvy Australia | Suncorp/AAMIMeet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria
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Integrated Campaign - Small Budget
Be The Bill | Cummins&Partners Sydney | Go Gentle AustraliaWASTY | OzHarvest | OzHarvestThe OzHarvest Market | OzHarvest | OzHarvestHendrick's Unusually Australian Cucumber | CX agency Lavender | William Grant & Sons
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Long Term Loyalty Program
AIA Vitality: Rewarding Healthier Habits | CHE Proximity | AIA Insurance AustraliaSilver Lining Rewards | Incremental Marketing | Silver ChefProving there is such thing as a free ride | CX agency Lavender | Westpac Banking Group
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Customer Acquisition Campaign
Meet the Tinkletons | BMF | ALDI AustraliaCelebrate the Now | The Hallway | ANZThe Hearing Test In Disguise | CHE Proximity | CochlearThe Australian Financial Review - The Daily Habit Of Successful People | Fairfax Media | Fairfax MediaProspan 'Don't Ignore a Cough' | AFFINITY | Flordis / SFI HealthSGIO and SGIC Car Insurance - Don't Ignore the Obvious | M&C SAATCHI | IAG - SGIO and SGICYou Can Do Better | CHE Proximity | Latitude Financial ServicesProving there is such thing as a free ride | CX agency Lavender | Westpac Banking Group
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Customer Retention Campaign
Jazzy Generator | WiTH Collective | Virgin MobileRewarding Choice | Lifelounge | Guild Insurance
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PR Campaign
You've gotta have a team | BMF | Football Federation AustraliaOutthink Melanoma | Ogilvy Australia | IBMThe OzHarvest Market | OzHarvest | OzHarvestAAMI SmartPlates | Ogilvy Australia | Suncorp/AAMIMeet Graham | Clemenger BBDO Melbourne | Transport Accident Commission
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Social Media Campaign
You've gotta have a team | BMF | Football Federation AustraliaBe The Bill | Cummins&Partners Sydney | Go Gentle AustraliaSnickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate AustraliaVCTV by Vodka Cruiser | Vizeum and The Story Lab | Vodka Cruiser
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Media Campaign
The Hearing Test In Disguise | CHE Proximity | CochlearThe Australian Financial Review - The Daily Habit Of Successful People | Fairfax Media | Fairfax MediaSnickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate AustraliaMade Possible By Melbourne | McCann Melbourne | University of Melbourne
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Not-for-profit
Be The Bill | Cummins&Partners Sydney | Go Gentle AustraliaMovember "Suicide Notes Talk Too Late" | Cummins&Partners | Movember FoundationWASTY | OzHarvest | OzHarvestThe OzHarvest Market | OzHarvest | OzHarvestA Table To End Hunger | McCann Sydney | The Hunger ProjectGoing, going, gone. | Ogilvy Australia | The Wayside Chapel/Coca-Cola South Pacific
Campaign Awards
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Websites and Microsites
Hold On Australia: the big campaign tackling Australia's wee problem | Wunderman-Bienalto | Astellas AustraliaThe Hearing Test In Disguise | CHE Proximity | CochlearSnickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate AustraliaMeet Graham | Clemenger BBDO Melbourne | Transport Accident Commission VictoriaThe Cusp partnership with Westpac | Junkee Media | Westpac
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Digital & Social Advertising
The Xmas Preppers | CHE Proximity | Coles Liquor / First Choice LiquorProspan 'Don't Ignore a Cough' | AFFINITY | Flordis / SFI HealthYou've gotta have a team | BMF | Football Federation AustraliaRight Here Waiting For You | CHE Proximity | HotelsCombinedOutthink Melanoma | Ogilvy Australia | IBMSnickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate AustraliaThe Billion Point Giveaway | CHE Proximity | Velocity Frequent FlyerHendrick's Unusually Australian Cucumber | CX agency Lavender | William Grant & Sons
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Broadcast: TV, Cinema, Radio
Meet the Tinkletons | BMF | ALDI AustraliaThe Hearing Test In Disguise | CHE Proximity | CochlearRight Here Waiting For You | CHE Proximity | HotelsCombined
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Mobile Marketing
The Wentworth Rat | The Works Sydney | FoxtelDonut Rush App | Retail Food Group | Donut KingSnickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate AustraliaAAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI
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Out-of-home
Where next? | Ogilvy Australia | American ExpressCelebrate the Now | The Hallway | ANZStop the Germ Swap | Ogilvy Australia | Ego PharmaceuticalsMade Possible By Melbourne | McCann Melbourne | University of Melbourne
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Data Driven Mail
Finding the 100 | LIDA Australia | Lexus AustraliaHome Loan Check In | Clemenger BBDO Melbourne | National Australia Bank (NAB)
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Email Marketing
Be The Bill | Cummins&Partners Sydney | Go Gentle AustraliaWelcome Experience | DDB | Volkswagen Group AustraliaStealing Santa strategy to create an email personalisation revolution | Woolworths Rewards | Woolworths Rewards
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Ambient or Experiential
Catwalk to Cart | Clemenger BBDO Melbourne | MyerThe OzHarvest Market | OzHarvest | OzHarvestSMARTWiG | Bashful | The Star SydneyMeet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria
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Best Use of Search
GAUDI | CX agency Lavender | American ExpressUsain Bolt meets Google Vogon | The Works Sydney | OptusGrow Up | Online Circle Digital | Mercedes-BenzSupercharged Spring Carnival | Atomic 212 | TABCorp
Channel Awards
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Most Effective Use of Content
You've gotta have a team | BMF | Football Federation AustraliaThe Billion Point Giveaway | CHE Proximity | Velocity Frequent FlyerBill Schplitter | TBWA\Melbourne | Origin EnergyGirls Make Your Move | Dentsu Aegis Network | Australian Government- Department of HealthRoads We Ride | Society Social | NSW Government
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Branded Content
Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission VictoriaThe Hearing Test In Disguise | CHE Proximity | CochlearThe Billion Point Giveaway | CHE Proximity | Velocity Frequent FlyerBorn This Way | Edge | NulonHendrick's Unusually Australian Cucumber | CX agency Lavender | William Grant & SonsCar Wars | The Royals | Deakin UniversityPfizer Quit Nagging | WiTH Collective | Pfizer
Content Awards
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Art Direction
Meet the Tinkletons | BMF | ALDI AustraliaHopes End | Interweave Group | Angove Family WinemakersThis Australian Life | BMF | TALMeet Graham | Clemenger BBDO Melbourne | Transport Accident Commission VictoriaHendrick's Unusually Australian Cucumber | CX agency Lavender | William Grant & Sons
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Copywriting
Meet the Tinkletons | BMF | ALDI AustraliaHow we inspired weekday homebodies to Thursday like they Friday. | The Brand Agency (Perth) | City of PerthThe Wentworth Rat | The Works SydneyHendrick's Unusually Australian Cucumber | CX agency Lavender | William Grant & Sons
Craft & Technique Awards
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E-commerce Website & Marketing
The Xmas Preppers | CHE Proximity | Coles Liquor / First Choice LiquorGrill'd to Perfection | Evolution 7 | Grill'dSix Second Sale | Clemenger BBDO Melbourne | Myer
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Social Commerce
The Xmas Preppers | CHE Proximity | Coles Liquor / First Choice LiquorCognitive Collection | Ogilvy Australia | IBMSnickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate Australia#MyGiftForMum | CX agency Lavender | Stockland
E-Commerce Awards
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Data Strategy
Finding the 100 | LIDA AustraliaThe Hearing Test In Disguise | CHE Proximity | CochlearThe Australian Financial Review - The Daily Habit Of Successful People | Fairfax Media | Fairfax MediaProspan 'Don't Ignore a Cough' | AFFINITY | Flordis / SFI HealthRight Here Waiting For You | CHE Proximity | HotelsCombinedFeel smug this winter | Havas Media Australia | Primary HealthAAMI SmartPlates | Ogilvy Australia | Suncorp/AAMISupercharged Spring Carnival | Atomic 212 | TABCorp
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Data Analytics and Planning
Finding the 100 | LIDA AustraliaProspan 'Don't Ignore a Cough' | AFFINITY | Flordis / SFI HealthLet's Skip Town Together | Destination Marketing Store | Mudgee Region TourismAAMI SmartPlates | Ogilvy Australia | Suncorp/AAMISupercharged Spring Carnival | Atomic 212 | TABCorpMeet Graham | Clemenger BBDO Melbourne | Transport Accident Commission VictoriaStealing Santa strategy to create an email personalisation revolution | Woolworths Rewards | Woolworths Rewards
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Data Visualisation
Direct Response - Direct Reporting - Direct Results | Annalect and OMD | Coles Financial ServicesDeakin ATAR Calculator | Deakin University | Deakin UniversityOutthink Melanoma | Ogilvy Australia | IBMmyMLA | Isobar | Meat & Livestock AustraliaAAMI SmartPlates | Ogilvy Australia | Suncorp/AAMIMeet Graham | Clemenger BBDO Melbourne | Transport Accident Commission VictoriaVisa Persona Playbook | Apparent | Visa
Data Awards
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UX
Australian War Memorial Website | WiTH Collective | Australian War MemorialThe Hearing Test In Disguise | CHE Proximity | CochlearSnickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate AustraliaStudio Ninja | Yump | Studio NinjaAAMI SmartPlates | Ogilvy Australia | Suncorp/AAMISupercars Official App | Adrenalin | SupercarsUNSW International Website | Adrenalin | UNSW International
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Use of New Technologies
The Wentworth Rat | The Works Sydney | FoxtelThe Future is AI Tailored Marketing | Metigy | MetigyCatwalk to Cart | Clemenger BBDO Melbourne | MyerAAMI SmartPlates | Ogilvy Australia | Suncorp/AAMIMeet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria
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Apps
SharkSmart Program | Mobiddiction | Department of Primary Industries NSWDonut Rush App | Retail Food Group | Donut KingAAMI SmartPlates | Ogilvy Australia | Suncorp/AAMISupercars Official App | Adrenalin | Supercars