2017 AC&E Awards Finalists

The AC&E Gala Dinner is in Sydney on 26 October, book your tickets here.

    Campaign Awards

  • Integrated Campaign
    ANZ takes a bite out of the big apple | TBWA\Melbourne | ANZ
    Know What to Know | TBWA\Melbourne | ANZ
    The Hearing Test In Disguise | CHE Proximity | Cochlear
    You've gotta have a team | BMF | Football Federation Australia
    Outthink Melanoma | Ogilvy Australia | IBM
    Snickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate Australia
    AAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria
  • Integrated Campaign - Small Budget
    Be The Bill | Cummins&Partners Sydney | Go Gentle Australia
    WASTY | OzHarvest | OzHarvest
    The OzHarvest Market | OzHarvest | OzHarvest
    Hendrick's Unusually Australian Cucumber | CX agency Lavender | William Grant & Sons
  • Long Term Loyalty Program
    AIA Vitality: Rewarding Healthier Habits | CHE Proximity | AIA Insurance Australia
    Silver Lining Rewards | Incremental Marketing | Silver Chef
    Proving there is such thing as a free ride | CX agency Lavender | Westpac Banking Group
  • Customer Acquisition Campaign
    Meet the Tinkletons | BMF | ALDI Australia
    Celebrate the Now | The Hallway | ANZ
    The Hearing Test In Disguise | CHE Proximity | Cochlear
    The Australian Financial Review - The Daily Habit Of Successful People | Fairfax Media | Fairfax Media
    Prospan 'Don't Ignore a Cough' | AFFINITY | Flordis / SFI Health
    SGIO and SGIC Car Insurance - Don't Ignore the Obvious | M&C SAATCHI | IAG - SGIO and SGIC
    You Can Do Better | CHE Proximity | Latitude Financial Services
    Proving there is such thing as a free ride | CX agency Lavender | Westpac Banking Group
  • Customer Retention Campaign
    Jazzy Generator | WiTH Collective | Virgin Mobile
    Rewarding Choice | Lifelounge | Guild Insurance
  • PR Campaign
    You've gotta have a team | BMF | Football Federation Australia
    Outthink Melanoma | Ogilvy Australia | IBM
    The OzHarvest Market | OzHarvest | OzHarvest
    AAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission
  • Social Media Campaign
    You've gotta have a team | BMF | Football Federation Australia
    Be The Bill | Cummins&Partners Sydney | Go Gentle Australia
    Snickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate Australia
    VCTV by Vodka Cruiser | Vizeum and The Story Lab | Vodka Cruiser
  • Media Campaign
    The Hearing Test In Disguise | CHE Proximity | Cochlear
    The Australian Financial Review - The Daily Habit Of Successful People | Fairfax Media | Fairfax Media
    Snickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate Australia
    Made Possible By Melbourne | McCann Melbourne | University of Melbourne
  • Not-for-profit
    Be The Bill | Cummins&Partners Sydney | Go Gentle Australia
    Movember "Suicide Notes Talk Too Late" | Cummins&Partners | Movember Foundation
    WASTY | OzHarvest | OzHarvest
    The OzHarvest Market | OzHarvest | OzHarvest
    A Table To End Hunger | McCann Sydney | The Hunger Project
    Going, going, gone. | Ogilvy Australia | The Wayside Chapel/Coca-Cola South Pacific

    Channel Awards

  • Websites and Microsites
    Hold On Australia: the big campaign tackling Australia's wee problem | Wunderman-Bienalto | Astellas Australia
    The Hearing Test In Disguise | CHE Proximity | Cochlear
    Snickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate Australia
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria
    The Cusp partnership with Westpac | Junkee Media | Westpac
  • Digital & Social Advertising
    The Xmas Preppers | CHE Proximity | Coles Liquor / First Choice Liquor
    Prospan 'Don't Ignore a Cough' | AFFINITY | Flordis / SFI Health
    You've gotta have a team | BMF | Football Federation Australia
    Right Here Waiting For You | CHE Proximity | HotelsCombined
    Outthink Melanoma | Ogilvy Australia | IBM
    Snickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate Australia
    The Billion Point Giveaway | CHE Proximity | Velocity Frequent Flyer
    Hendrick's Unusually Australian Cucumber | CX agency Lavender | William Grant & Sons
  • Broadcast: TV, Cinema, Radio
    Meet the Tinkletons | BMF | ALDI Australia
    The Hearing Test In Disguise | CHE Proximity | Cochlear
    Right Here Waiting For You | CHE Proximity | HotelsCombined
  • Mobile Marketing
    The Wentworth Rat | The Works Sydney | Foxtel
    Donut Rush App | Retail Food Group | Donut King
    Snickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate Australia
    AAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI
  • Out-of-home
    Where next? | Ogilvy Australia | American Express
    Celebrate the Now | The Hallway | ANZ
    Stop the Germ Swap | Ogilvy Australia | Ego Pharmaceuticals
    Made Possible By Melbourne | McCann Melbourne | University of Melbourne
  • Data Driven Mail
    Finding the 100 | LIDA Australia | Lexus Australia
    Home Loan Check In | Clemenger BBDO Melbourne | National Australia Bank (NAB)
  • Email Marketing
    Be The Bill | Cummins&Partners Sydney | Go Gentle Australia
    Welcome Experience | DDB | Volkswagen Group Australia
    Stealing Santa strategy to create an email personalisation revolution | Woolworths Rewards | Woolworths Rewards
  • Ambient or Experiential
    Catwalk to Cart | Clemenger BBDO Melbourne | Myer
    The OzHarvest Market | OzHarvest | OzHarvest
    SMARTWiG | Bashful | The Star Sydney
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria
  • Best Use of Search
    GAUDI | CX agency Lavender | American Express
    Usain Bolt meets Google Vogon | The Works Sydney | Optus
    Grow Up | Online Circle Digital | Mercedes-Benz
    Supercharged Spring Carnival | Atomic 212 | TABCorp

    Content Awards

  • Most Effective Use of Content
    You've gotta have a team | BMF | Football Federation Australia
    The Billion Point Giveaway | CHE Proximity | Velocity Frequent Flyer
    Bill Schplitter | TBWA\Melbourne | Origin Energy
    Girls Make Your Move | Dentsu Aegis Network | Australian Government- Department of Health
    Roads We Ride | Society Social | NSW Government
  • Branded Content
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria
    The Hearing Test In Disguise | CHE Proximity | Cochlear
    The Billion Point Giveaway | CHE Proximity | Velocity Frequent Flyer
    Born This Way | Edge | Nulon
    Hendrick's Unusually Australian Cucumber | CX agency Lavender | William Grant & Sons
    Car Wars | The Royals | Deakin University
    Pfizer Quit Nagging | WiTH Collective | Pfizer

    Craft & Technique Awards

  • Art Direction
    Meet the Tinkletons | BMF | ALDI Australia
    Hopes End | Interweave Group | Angove Family Winemakers
    This Australian Life | BMF | TAL
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria
    Hendrick's Unusually Australian Cucumber | CX agency Lavender | William Grant & Sons
  • Copywriting
    Meet the Tinkletons | BMF | ALDI Australia
    How we inspired weekday homebodies to Thursday like they Friday. | The Brand Agency (Perth) | City of Perth
    The Wentworth Rat | The Works Sydney
    Hendrick's Unusually Australian Cucumber | CX agency Lavender | William Grant & Sons

    E-Commerce Awards

  • E-commerce Website & Marketing
    The Xmas Preppers | CHE Proximity | Coles Liquor / First Choice Liquor
    Grill'd to Perfection | Evolution 7 | Grill'd
    Six Second Sale | Clemenger BBDO Melbourne | Myer
  • Social Commerce
    The Xmas Preppers | CHE Proximity | Coles Liquor / First Choice Liquor
    Cognitive Collection | Ogilvy Australia | IBM
    Snickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate Australia
    #MyGiftForMum | CX agency Lavender | Stockland

    Data Awards

  • Data Strategy
    Finding the 100 | LIDA Australia
    The Hearing Test In Disguise | CHE Proximity | Cochlear
    The Australian Financial Review - The Daily Habit Of Successful People | Fairfax Media | Fairfax Media
    Prospan 'Don't Ignore a Cough' | AFFINITY | Flordis / SFI Health
    Right Here Waiting For You | CHE Proximity | HotelsCombined
    Feel smug this winter | Havas Media Australia | Primary Health
    AAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI
    Supercharged Spring Carnival | Atomic 212 | TABCorp
  • Data Analytics and Planning
    Finding the 100 | LIDA Australia
    Prospan 'Don't Ignore a Cough' | AFFINITY | Flordis / SFI Health
    Let's Skip Town Together | Destination Marketing Store | Mudgee Region Tourism
    AAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI
    Supercharged Spring Carnival | Atomic 212 | TABCorp
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria
    Stealing Santa strategy to create an email personalisation revolution | Woolworths Rewards | Woolworths Rewards
  • Data Visualisation
    Direct Response - Direct Reporting - Direct Results | Annalect and OMD | Coles Financial Services
    Deakin ATAR Calculator | Deakin University | Deakin University
    Outthink Melanoma | Ogilvy Australia | IBM
    myMLA | Isobar | Meat & Livestock Australia
    AAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria
    Visa Persona Playbook | Apparent | Visa

    Technology Awards

  • UX
    Australian War Memorial Website | WiTH Collective | Australian War Memorial
    The Hearing Test In Disguise | CHE Proximity | Cochlear
    Snickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate Australia
    Studio Ninja | Yump | Studio Ninja
    AAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI
    Supercars Official App | Adrenalin | Supercars
    UNSW International Website | Adrenalin | UNSW International
  • Use of New Technologies
    The Wentworth Rat | The Works Sydney | Foxtel
    The Future is AI Tailored Marketing | Metigy | Metigy
    Catwalk to Cart | Clemenger BBDO Melbourne | Myer
    AAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria
  • Apps
    SharkSmart Program | Mobiddiction | Department of Primary Industries NSW
    Donut Rush App | Retail Food Group | Donut King
    AAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI
    Supercars Official App | Adrenalin | Supercars

See the Young Marketer & Young Creative finalists below:

YMYC Finalists

The AC&E Gala Dinner is at Luna Park Sydney on 26 October.
Tickets start from $325, with tables of 10 at $3,150 for ADMA members.

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