2016 Winners

Click here to see winners' case studies

 

Ambient or Experiential

  • Winner: Traffik (with Pulse Communications)  |  eBay Virtual Reality Department Store  |  eBay
  • Highly Commended: TBWA Melbourne  |  GAYNZ  |  ANZ Australia

Apps

  • Winner: Mobiddiction  |  Wild About Whales  |  NSW National Parks & Wildlife Service
  • Highly Commended: CHE Proximity  |  Black Mirror  |  CHE Proximity

Art Direction

  • Winner: Society  |  Stoneleigh No.50: The Instagrammable House  |  Pernod Ricard / Stoneleigh Wine

Best Use of Search

  • Winner: Match  |  Always On Regional NSW Search Engine Marketing  |  Destination NSW
  • Highly Commended: Bohemia Group  |  Becoming Simple By Adding Complexity  |  Steadfast Insurance
  • Highly Commended: Sparro  |  Always On Search Engine Optimisation Program  |  Destination NSW

Branded Content

  • Winner: Clemenger BBDO Melbourne  |  The Boys  |  Bonds / Pacific Brands Underwear Group
  • Highly Commended: TBWA\Sydney  |  Uncrushable  |  M.J. Bale

Broadcast: TV, Cinema, Radio

  • Winner: TBWA Melbourne  |  ANZ's Continued Push for an Equal Future  |  ANZ Australia
  • Highly Commended: Clemenger BBDO Melbourne  |  The Boys  |  Bonds / Pacific Brand Underwear Group

Copywriting

  • Winner: WiTH Collective  |  Optus Olympics  |  Optus
  • Highly Commended: TKT Sydney  |  SoupTube  |  Campbell's Soup Australia

Customer Acquisition Campaign

  • Winner: TBWA\Sydney  |  RaboDirect Shonky Savers  |  RaboDirect
  • Highly Commended: MercerBell  |  Pirates of the High Fees  |  World First

Customer Retention/Loyalty Campaign

  • Highly Commended: CHE Proximity, CX agency Lavender   |  Telstra Business Check In  |  Telstra Business CRM
  • Highly Commended: Clemenger BBDO Melbourne  |  Repurchase Reminder Lucky Dip  |  Mercedes-Benz Australia (A Daimler Company)

Data Analytics & Planning

  • Winner: Ogilvy Australia  |  90 Ways to Say '$1 Chips'  |  KFC Australia
  • Highly Commended: WiTH Collective & Fairfax Media  |  Fairfax Media Independent News for Independent Thinkers  |  Fairfax Media

Data Strategy

  • Winner: CHE Proximity, CX agency Lavender  |  Telstra Business Check In  |  Telstra Business CRM

Data Visualisation

  • Winner: Wunderman-Bienalto  |  Interactive Buildings: Planning law, in 3D  |  NSW Planning & Environment
  • Highly Commended: Isobar  |  UMOOD  |  Uniqlo

Data-Driven Mail

  • Winner: Clemenger BBDO Melbourne  |  GLC Hologram  |  Mercedez-Benz

Digital & Social Advertising

  • Winner: TRACK - DDB GROUP (in collaboration with MediaCom and FB)  |  GET CASH  |  Westpac
  • Highly Commended: Clemenger BBDO Melbourne  |  The Boys  |  Bonds / Pacific Brands Underwear Group

Digital: Website & Microsites

  • Highly Commended: Adrenalin  |  UNSW International Responsive Website  |  UNSW International
  • Highly Commended: Hard Hat Digital  |  Deakin Explore  |  Deakin University

E-commerce Website & Marketing

  • Winner: AFFINITY  |  Sleep is Back  |  Love To Dream (LTD)
  • Highly Commended: Hard Hat Digital and Shopify Ninja  |  Deakin University Merchandise Website  |  Deakin University

Email Marketing

  • Highly Commended: MercerBell  |  How Foxtel Turned Email into Entertainment  |  Foxtel
  • Highly Commended: MercerBell  |  How Data Turned Toyota from Car-Focused to Customer-First

Integrated Campaign

  • Winner: BMF  |  Supermarket Switch Challenge  |  ALDI
  • Highly Commended: TBWA Melbourne  |  ANZ's Continued Push for an Equal Future  |  ANZ Australia
  • Highly Commended: Lawrence Creative Strategy  |  Feels Like Home  |  Qantas Airways Limited

Integrated Campaign - Small Budget

  • Winner: Havas Media Australia  |  Re-Pie-Cling  |  Goodman Fielder - Pampas
  • Highly Commended: WWF-Australia  |  Safe Passage for Sea Creatures  |  WWF-Australia

Media Campaign

  • Winner: TKT Sydney  |  SoupTube  |  Campbell's Soup Australia
  • Highly Commended: TBWA Melbourne  |  GAYNZ  |  ANZ Australia

Mobile Marketing

       No campaigns were awarded in this category.

Most Effective Use of Content

  • Winner: Showpony Advertising  |  Hands Off Our Ambos  |  SA Health
  • Highly Commended: Columbus Agency  |  A Campaign 65 Million Years in the Makring - Jurassic World: The Exhibition  |  Museum Victoria

Not-for-profit

  • Winner: BMF  |  Stop it at the Start  |  Australian Government - Department of Social Services
  • Highly Commended: The Works  |  The Fading Symphony  |  MND Australia
  • Highly Commended: Showpony Advertising  |  Hands Off Our Ambos  |  SA Health
  • Highly Commended: The Works  |  The Ultimate Death Scene  |  Sea Shepherd

Out-of-home

  • Winner: Clemenger BBDO Melbourne  |  The Boys  |  Bonds / Pacific Brands Underwear Group
  • Highly Commended: WiTH Collective & Fairfax Media  |  Fairfax Media Independent News for Independent Thinkers  |  Fairfax Media

PR Campaign

  • Winner: TBWA Melbourne  |  ANZ's Continued Push for an Equal Future  |  ANZ Australia
  • Highly Commended: TBWA\Sydney  |  Uncrushable  | M.J. Bale
  • Highly Commended: BMF  |  Stop it at the Start  |  Australian Government - Department of Social Services

Social Media Campaign

  • Winner: Showpony Advertising  |  Hands Off Our Ambos  |  SA Health
  • Highly Commended: Clemenger BBDO Melbourne  |  The Boys  |  Bonds / Pacific Brands Underwear Group
  • Highly Commended: Leo Burnett Melbourne  |  Preserved Memories  |  SPC Ardmona
  • Highly Commended: SapientNitro  |  Three Seconds that Revolutionised Retail  |  Target Australia

Use of New Technologies

  • Highly Commended: Isobar  |  UMOOD  | Uniqlo
  • Highly Commended: Optus  |  Cash by Optus  |  Optus

UX, Interface & Navigation Design

  • Winnner: Isobar  |  Banker Desktop  |  ANZ
  • Highly Commended: Yump  |  Thankyou Track Your Impact  |  Thankyou

 

Excellence Awards

30Below Young Marketer of the Year

  • Winner: Maureen Teague  |  HIF

30Below Young Creative of the Year

  • Winner: Melissa Hawkett  |  303 MullenLowe

Marketer of the Year

  • Winner: Brendon Cook  |  oOh! Media

Creative of the Year

  • Winner: Steve Coll  |  WiTH Collective

Jon Clark Award for most outstanding contribution to the industry

  • Winner: Luke Brown  |  AFFINITY

Hall of Fame

  • Winner: Neil Lawrence

Pinnacle Awards

Innovation Award

       No campaign was awarded in this category.

Most Courageous Client

  • Winner: Clemenger BBDO Melbourne  |  The Boys  |  Bonds / Pacific Brands Underwear Group

Best Customer Experience

  • Winner: Isobar  |  Banker Desktop  |  ANZ

Grand Prix

  • Winner: Clemenger BBDO Melbourne  |  The Boys  |  Bonds / Pacific Brands Underwear Group