Click here to see winners' case studies
Ambient or Experiential
- Winner: Traffik (with Pulse Communications) | eBay Virtual Reality Department Store | eBay
- Highly Commended: TBWA Melbourne | GAYNZ | ANZ Australia
Apps
- Winner: Mobiddiction | Wild About Whales | NSW National Parks & Wildlife Service
- Highly Commended: CHE Proximity | Black Mirror | CHE Proximity
Art Direction
- Winner: Society | Stoneleigh No.50: The Instagrammable House | Pernod Ricard / Stoneleigh Wine
Best Use of Search
- Winner: Match | Always On Regional NSW Search Engine Marketing | Destination NSW
- Highly Commended: Bohemia Group | Becoming Simple By Adding Complexity | Steadfast Insurance
- Highly Commended: Sparro | Always On Search Engine Optimisation Program | Destination NSW
Branded Content
- Winner: Clemenger BBDO Melbourne | The Boys | Bonds / Pacific Brands Underwear Group
- Highly Commended: TBWA\Sydney | Uncrushable | M.J. Bale
Broadcast: TV, Cinema, Radio
- Winner: TBWA Melbourne | ANZ's Continued Push for an Equal Future | ANZ Australia
- Highly Commended: Clemenger BBDO Melbourne | The Boys | Bonds / Pacific Brand Underwear Group
Copywriting
- Winner: WiTH Collective | Optus Olympics | Optus
- Highly Commended: TKT Sydney | SoupTube | Campbell's Soup Australia
Customer Acquisition Campaign
- Winner: TBWA\Sydney | RaboDirect Shonky Savers | RaboDirect
- Highly Commended: MercerBell | Pirates of the High Fees | World First
Customer Retention/Loyalty Campaign
- Highly Commended: CHE Proximity, CX agency Lavender | Telstra Business Check In | Telstra Business CRM
- Highly Commended: Clemenger BBDO Melbourne | Repurchase Reminder Lucky Dip | Mercedes-Benz Australia (A Daimler Company)
Data Analytics & Planning
- Winner: Ogilvy Australia | 90 Ways to Say '$1 Chips' | KFC Australia
- Highly Commended: WiTH Collective & Fairfax Media | Fairfax Media Independent News for Independent Thinkers | Fairfax Media
Data Strategy
- Winner: CHE Proximity, CX agency Lavender | Telstra Business Check In | Telstra Business CRM
Data Visualisation
- Winner: Wunderman-Bienalto | Interactive Buildings: Planning law, in 3D | NSW Planning & Environment
- Highly Commended: Isobar | UMOOD | Uniqlo
Data-Driven Mail
- Winner: Clemenger BBDO Melbourne | GLC Hologram | Mercedez-Benz
Digital & Social Advertising
- Winner: TRACK - DDB GROUP (in collaboration with MediaCom and FB) | GET CASH | Westpac
- Highly Commended: Clemenger BBDO Melbourne | The Boys | Bonds / Pacific Brands Underwear Group
Digital: Website & Microsites
- Highly Commended: Adrenalin | UNSW International Responsive Website | UNSW International
- Highly Commended: Hard Hat Digital | Deakin Explore | Deakin University
E-commerce Website & Marketing
- Winner: AFFINITY | Sleep is Back | Love To Dream (LTD)
- Highly Commended: Hard Hat Digital and Shopify Ninja | Deakin University Merchandise Website | Deakin University
Email Marketing
- Highly Commended: MercerBell | How Foxtel Turned Email into Entertainment | Foxtel
- Highly Commended: MercerBell | How Data Turned Toyota from Car-Focused to Customer-First
Integrated Campaign
- Winner: BMF | Supermarket Switch Challenge | ALDI
- Highly Commended: TBWA Melbourne | ANZ's Continued Push for an Equal Future | ANZ Australia
- Highly Commended: Lawrence Creative Strategy | Feels Like Home | Qantas Airways Limited
Integrated Campaign - Small Budget
- Winner: Havas Media Australia | Re-Pie-Cling | Goodman Fielder - Pampas
- Highly Commended: WWF-Australia | Safe Passage for Sea Creatures | WWF-Australia
Media Campaign
- Winner: TKT Sydney | SoupTube | Campbell's Soup Australia
- Highly Commended: TBWA Melbourne | GAYNZ | ANZ Australia
Mobile Marketing
No campaigns were awarded in this category.
Most Effective Use of Content
- Winner: Showpony Advertising | Hands Off Our Ambos | SA Health
- Highly Commended: Columbus Agency | A Campaign 65 Million Years in the Makring - Jurassic World: The Exhibition | Museum Victoria
Not-for-profit
- Winner: BMF | Stop it at the Start | Australian Government - Department of Social Services
- Highly Commended: The Works | The Fading Symphony | MND Australia
- Highly Commended: Showpony Advertising | Hands Off Our Ambos | SA Health
- Highly Commended: The Works | The Ultimate Death Scene | Sea Shepherd
Out-of-home
- Winner: Clemenger BBDO Melbourne | The Boys | Bonds / Pacific Brands Underwear Group
- Highly Commended: WiTH Collective & Fairfax Media | Fairfax Media Independent News for Independent Thinkers | Fairfax Media
PR Campaign
- Winner: TBWA Melbourne | ANZ's Continued Push for an Equal Future | ANZ Australia
- Highly Commended: TBWA\Sydney | Uncrushable | M.J. Bale
- Highly Commended: BMF | Stop it at the Start | Australian Government - Department of Social Services
Social Media Campaign
- Winner: Showpony Advertising | Hands Off Our Ambos | SA Health
- Highly Commended: Clemenger BBDO Melbourne | The Boys | Bonds / Pacific Brands Underwear Group
- Highly Commended: Leo Burnett Melbourne | Preserved Memories | SPC Ardmona
- Highly Commended: SapientNitro | Three Seconds that Revolutionised Retail | Target Australia
Use of New Technologies
- Highly Commended: Isobar | UMOOD | Uniqlo
- Highly Commended: Optus | Cash by Optus | Optus
UX, Interface & Navigation Design
- Winnner: Isobar | Banker Desktop | ANZ
- Highly Commended: Yump | Thankyou Track Your Impact | Thankyou
Excellence Awards
30Below Young Marketer of the Year
- Winner: Maureen Teague | HIF
30Below Young Creative of the Year
- Winner: Melissa Hawkett | 303 MullenLowe
Marketer of the Year
- Winner: Brendon Cook | oOh! Media
Creative of the Year
- Winner: Steve Coll | WiTH Collective
Jon Clark Award for most outstanding contribution to the industry
- Winner: Luke Brown | AFFINITY
Hall of Fame
- Winner: Neil Lawrence
Pinnacle Awards
Innovation Award
No campaign was awarded in this category.
Most Courageous Client
- Winner: Clemenger BBDO Melbourne | The Boys | Bonds / Pacific Brands Underwear Group
Best Customer Experience
- Winner: Isobar | Banker Desktop | ANZ
Grand Prix
- Winner: Clemenger BBDO Melbourne | The Boys | Bonds / Pacific Brands Underwear Group
