Information and Toolkits to keep you up to date
We help marketers keep up with what’s going on with new and developing laws, inquiries and reports into our industry. ADMA has both member-only and publicly available content to help marketers comply with Australian and international regulations.
Our work includes news stories, content, webinars, masterclasses and training courses to keep the data-driven marketing community up to date with compliance issues. Our regulatory working group advocates on behalf of data-driven marketers to governments and regulators like the OAIC or ACCC. Whether it’s topics like privacy, data handling, running trade promotions, best practices for making claims when advertising or marketing or understanding changing technology, we’re the industry body that keeps you informed.
As always, it’s prudent to seek legal advice for your specific business, industry and marketing project. The best brands and businesses go beyond what is legal to do what is right.
Proposals for revision of the Privacy Act 1988 have been eagerly awaited since the Government stated its commitment to strengthening privacy protections and requiring social media providers and entities trading in personal information to develop a code of practice.
The biggest focus on Privacy in Australia for 2021 has been the comprehensive review of Australia’s privacy regime. The review is being conducted by the Australian Attorney-General’s Department.
In its AdTech Report, the ACCC concluded that Google is dominant across the Ad Tech supply chain and that this creates significant problems for competition, advertisers, publishers (and ultimately, consumers).
Even a global pandemic didn’t stop the ACCC, the OAIC and the ACMA from holding organisations accountable for their business practices. The cases are all important to the data-driven marketing and advertising industry. So take note – it’s better to learn from the mistakes of others.
There are two types of Trade Promotions: Games of Skill and Games of Chance. Both forms of promotions are governed by the legal and regulatory requirements in each state and territory of Australia in which they are being conducted. Download this toolkit to find out what is involved in preparing to conduct a trade promotion.
