Apple CEO’s privacy pivot and why it matters to your business Home Resources Apple CEO’s newest privacy pivot is something all businesses should think about Compliance CEO Tim Cook's call to IAPP’s Global Privacy Summit for tougher privacy protections should have all data-driven marketers’ strategising towards their own privacy-first marketing ecosystem Apple CEO Tim Cook’s address to IAPP’s Global Privacy Summit signals yet another shift towards a more principled and tightly regulated digital marketing ecosystem. “We believe that privacy is a fundamental human right. One that is central to our vision of a world where technology enriches people's lives,” Cook told the summit, signalling the hardware giant will go harder to block advertisers, app-makers and other big tech platforms from tracking and targeting Apple users. Last April, Apple allowed its users to opt out of iOS tracking, shaking up the programmatic advertising ecosystem and soon after this Google announced its own move demanding apps in Google Play reveal how securely they store and handle data. Apple’s AppTrackingTransparency (ATT) framework clamped down on apps using software development kits (SDKs) that combine developer data with third-party user data for ad targeting (which sent Facebook reeling). “From scams and social engineering attacks to massive data breaches and targeted disinformation, the dangers we face do more than compromise our data - they compromise our freedom to be human,” Cook told IAPP in April 2022. Cook also called on American legislators to amend their plans to force Apple’s app store to stop ‘sideloading’ their apps to continue to protect user’s ability to opt out of tracking, something American regulators criticised him for. Privacy will continue to impact businesses in Australia and around the world Whether you see Cook’s words as lip service, sanctimony or even hypocrisy, it signals one thing - more head scratching as marketers, CEOs and businesses adapt to the whims of big tech’s business and social goals. Under Europe’s harsh GDPR regime, Google is in trouble for the way it is processing data inside one of the world’s most widely used tools, Google Analytics, potentially paving the way for changes to the free analytics platform many businesses rely on. Elon Musk has just bought Twitter in a massive $US44 billion privatisation deal that raises questions around how big platforms will protect user information. While hardware and technology companies will always have business pressures and regulators breathing down their necks, it’s important other businesses of all sizes understand the platforms or tools they rely on today as part of their marketing mix could easily change tomorrow. Privacy Week: time to start your own privacy-first strategy? With changing regulations across the globe - including Australia - around privacy, data security and the ‘harms’ associated with technology, particularly for children, all businesses need to ensure they are navigating towards: Privacy-first marketing plans Securing first party data in a compliant manner Understanding their obligations to prevent misinformation Taking serious action to prevent and act on data breaches As Privacy Week kicks off in Australia this week, it’s a good time to remember that citizens are increasingly waking up to their privacy rights. While the drafting of Australia’s own Online Privacy Bill is yet to be finalised - and the review of our local Privacy Act continues - businesses, especially data-led marketers need to be prepared for change ahead in 2022. There is also a review of whether changes should be made to Australia’s Consumer Law to further protect Australians from large tech platforms. “Digital platforms have business models that seek to exploit all the data they have on you. We need laws to prevent the misuse of this data, either by preventing so called ‘dark patterns’ that get you to act against your best interests, or requiring steps to prevent scams, or allowing appropriate dispute resolution,” former ACCC chief Rod Sims told the media in March 2022. And citizens are increasingly waking up to their right to privacy – even John Oliver’s late night comedy show took to educating their audience on the importance of better understanding data brokers and the risk exposure. While his take was humorous, the underlying message was clear: compliance is not only important, it is imminent. So what is your business doing to implement a privacy-first approach to protect users, customers and staff as well as adapt to the multitude of regulatory changes on the horizon both in Australia and overseas? What does regulation pressure and tech business changes mean for marketers? Most marketers understand the complex ecosystem of websites, apps, social media companies, data brokers, and ad tech firms tracking users online and offline, harvesting their personal data. Many CEOs are only beginning to understand how this data is pieced together, shared, aggregated, and used in real-time auctions, fueling the advertising and marketing industry, as well as many companies' overall revenues. But are the right conversations being had around the boardroom table? Is there enough investment in privacy, cybersecurity and data protection at your business? Australia’s competition regulator, the ACCC, has found Apple, through Apple iOS, has significant market power in the supply of mobile OS, holding around 50% of the market in Australia. Last year, it was reported only 10% of Australian users wanted to be tracked, disrupting low-cost Facebook advertising for thousands of businesses across the world. This year so far is signalling even greater changes to how platforms, big tech and regulators will squeeze even more change out of an ecosystem already exhausted by the pace of change. With local and global changes to regulate digital privacy, all marketers - whether they are bricks and mortar, services or product businesses - must grapple with how privacy-first ecosystems and regulation will change their business in the year, three years and five years ahead. Privacy Awareness Week is the perfect time to book in your refresher of the basics around Privacy FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Compliance PRIVACY AND COMPLIANCE FOR MARKETERS Popular! Leading Privacy and Compliance for Marketers Manage your marketing within the boundaries of privacy and compliance and get up to speed with current marketing content laws. Compliance SPAM LAW AND ELECTRONIC COMMUNICATIONS Foundational Spam Law and Electronic Communications This short course covers spam – that is, the rules governing the sending of commercial electronic messages. Compliance TELEMARKETING Foundational Telemarketing This short course covers the rules applying to telemarketing under the Do Not Call Register Act and related standards. Compliance AVOIDING MISLEADING OR DECEPTIVE CONDUCT Foundational Avoiding Misleading or Deceptive Conduct This short course covers the rules that apply to businesses regarding misleading and deceptive conduct under the Australian Consumer Law (ACL). Compliance UPDATES TO THE PRIVACY ACT FOCUSING ON MARKETERS AND ADVERTISERS Foundational This short course is designed to give marketers and advertisers a practical understanding of their obligations under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, specifically as it applies to their work. Compliance REGULATORY SHORT COURSES BUNDLE ADMA has launched the fourth regulatory short course Updates to the Privacy Act focusing on Marketers and Advertisers, along with a new bundling option to purchase all four short courses for the price of three! These ADMA regulatory short courses are designed to keep marketers informed about all the regulatory matters that impact their day-to-day activities. Understand what laws are at play and how they are applied in the real world. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 17th Jul 2025 7 mins No CMO is an island: Why collaboration is more important than ever to marketing leadership In an increasingly complex landscape, the role of the CMO is expanding fast. Andrea Martens, CEO of ADMA, unpacks how collaboration, capability and clarity are redefining what it means to lead in marketing today. Article 25th Jun 2025 9 minutes The Privacy Series: Data breach response plan To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at data breach response plans. Article 25th Jun 2025 7 mins The Weakest Link Series: The Government Despite being viewed as the privacy watchdog, the Government is not immune from contributing weaknesses to the data privacy chain. In this article, we explore three core weaknesses the Government contributes to the data privacy chain, being regulatory lag, unclear regulatory expectations, and limited privacy education and resources. Article 25th Jun 2025 7 minutes Privacy Awareness Week 2025: From Awareness to Action This year’s Privacy Awareness Week (PAW) continued to fuel the national privacy conversation, driving it from surface-level awareness to deeper, systemic action. The week was a flurry of activity by all supporters. Read all about it in this article. Article 12th Jun 2025 5 mins Privacy Awareness Week: Why it matters and why ADMA is a proud supporter Privacy Awareness Week (PAW), running from Monday 16 June to Sunday 22 June 2025, is so important. With the theme ‘Privacy – it’s everyone’s business’, this annual initiative led by the Office of the Australian Information Commissioner (OAIC) is a timely reminder that privacy isn't just a compliance checkbox. It is a commitment to trust and transparency. Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry. Load More
Compliance PRIVACY AND COMPLIANCE FOR MARKETERS Popular! Leading Privacy and Compliance for Marketers Manage your marketing within the boundaries of privacy and compliance and get up to speed with current marketing content laws.
Compliance SPAM LAW AND ELECTRONIC COMMUNICATIONS Foundational Spam Law and Electronic Communications This short course covers spam – that is, the rules governing the sending of commercial electronic messages.
Compliance TELEMARKETING Foundational Telemarketing This short course covers the rules applying to telemarketing under the Do Not Call Register Act and related standards.
Compliance AVOIDING MISLEADING OR DECEPTIVE CONDUCT Foundational Avoiding Misleading or Deceptive Conduct This short course covers the rules that apply to businesses regarding misleading and deceptive conduct under the Australian Consumer Law (ACL).
Compliance UPDATES TO THE PRIVACY ACT FOCUSING ON MARKETERS AND ADVERTISERS Foundational This short course is designed to give marketers and advertisers a practical understanding of their obligations under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, specifically as it applies to their work.
Compliance REGULATORY SHORT COURSES BUNDLE ADMA has launched the fourth regulatory short course Updates to the Privacy Act focusing on Marketers and Advertisers, along with a new bundling option to purchase all four short courses for the price of three! These ADMA regulatory short courses are designed to keep marketers informed about all the regulatory matters that impact their day-to-day activities. Understand what laws are at play and how they are applied in the real world.
Article 17th Jul 2025 7 mins No CMO is an island: Why collaboration is more important than ever to marketing leadership In an increasingly complex landscape, the role of the CMO is expanding fast. Andrea Martens, CEO of ADMA, unpacks how collaboration, capability and clarity are redefining what it means to lead in marketing today.
Article 25th Jun 2025 9 minutes The Privacy Series: Data breach response plan To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at data breach response plans.
Article 25th Jun 2025 7 mins The Weakest Link Series: The Government Despite being viewed as the privacy watchdog, the Government is not immune from contributing weaknesses to the data privacy chain. In this article, we explore three core weaknesses the Government contributes to the data privacy chain, being regulatory lag, unclear regulatory expectations, and limited privacy education and resources.
Article 25th Jun 2025 7 minutes Privacy Awareness Week 2025: From Awareness to Action This year’s Privacy Awareness Week (PAW) continued to fuel the national privacy conversation, driving it from surface-level awareness to deeper, systemic action. The week was a flurry of activity by all supporters. Read all about it in this article.
Article 12th Jun 2025 5 mins Privacy Awareness Week: Why it matters and why ADMA is a proud supporter Privacy Awareness Week (PAW), running from Monday 16 June to Sunday 22 June 2025, is so important. With the theme ‘Privacy – it’s everyone’s business’, this annual initiative led by the Office of the Australian Information Commissioner (OAIC) is a timely reminder that privacy isn't just a compliance checkbox. It is a commitment to trust and transparency.
Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry.