. ACCESS EARLY BIRD PRICING NOW DIGITAL MARKETING CERTIFICATE Master digital marketing. Learn from industry leaders and explore practical case studies. Starts 30 July ADMA'S MOST POPULAR COURSES OF FY25 ADMA reveals the most popular courses of FY2025 showcasing some of the areas that marketers are focusing on. READ MORE ADMA EOFY SALE Apply code EOFY25 to save 30% on marketing courses and certificates. SAVE 30% NOW Welcome to ADMA Australia's largest marketing and advertising association brands represented online and live courses marketing community LEARN MORE ABOUT ADMA Webinar 07th Apr 2022 Tue 10th May 2022 Webinar: 3 Ways to Build Extraordinary Brands in Digital Watch now > This webinar is for marketers ready to ditch the sporadic tactical approaches and get strategic by embracing the challenge of creating emotional connections with customers via digital channels. Blog FROM THE CEO 07th Apr 2022 5 min Navigating a new world: marketing industry's growth from uncertainty Uncertainty has opened up a whole new world, and brands have needed to show their strength and adaptability more than ever. Article 06th Apr 2022 5 min 4 big insights from ADMA’s Global Forum Last week we welcomed over 500 in-person and virtual delegates to our Global Forum in Sydney to canvas the latest trends in data-driven marketing and advertising. A recap of the major themes that emerged from the conference. Article 06th Apr 2022 4 min Meet ADMA's Regulatory & Advocacy Working Group Made up of some of the industry’s most respected compliance experts and leaders, the ARAWG support ADMA with their experience and perspective on issues the marketing industry face. The advice and recommendations they provide helps build consensus about our position on regulatory issues that impact the industry. Webinar Webinar: Loyalty Programs 05th Apr 2022 48 min Watch the webinar: Loyalty Programs: A New Delta for Data with Philip Shelper Loyalty & Reward Co CEO Philip Shelper reveals how to utilise loyalty programs to generate valuable zero and first-party data, engage customers in ever-more meaningful experiences and build brand, sales and retention. Article 04th Apr 2022 7 mins The five transformational shifts in marketing you need to know Evolving technology and new customer habits are creating significant shifts in the marketing landscape. Be prepared for what's ahead and give yourself an unfair advantage today! Load More Courses across the digital landscape What would you like to learn? Customer Experience Marketing Technology Compliance Campaign Integration Insights Learnings VIEW COURSE CALENDAR Become an ADMA member Join ADMA today to ensure you and your company are prepared for the marketing of the future and enjoy these great benefits. Get connected with the members of the largest marketing association in the Asia Pacific Get exclusive offers and access to our flagship events, webinars, whitepapers and resources. Get significant discounts to IQ courses and an education framework that puts you on the path to success SEE MEMBER BENEFITS Explore our latest Regulatory & Compliance resources Article 03rd Jun 2025 5 minutes Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry. Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities. Article 24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies. Article 27th Mar 2025 8 mins How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought. Article 27th Mar 2025 9 mins The Weakest Link Series: The Consumer The role the consumer plays in the data privacy chain is a pivotal one. In this article, we explore three key weaknesses consumers have when it comes to data practices. That is, data ignorance, privacy policy neglect, and password practices. We will then assess how each of these weaknesses has data privacy ramifications and discuss how to best remedy these areas for improvement. Article 27th Mar 2025 14 mins The Privacy Series: The Scams Prevention Framework With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers. Article 27th Mar 2025 14 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group. Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations. Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today. Webinar 09th Sep 2024 Understanding the Spam Act in 2024 and beyond webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
Webinar 07th Apr 2022 Tue 10th May 2022 Webinar: 3 Ways to Build Extraordinary Brands in Digital Watch now > This webinar is for marketers ready to ditch the sporadic tactical approaches and get strategic by embracing the challenge of creating emotional connections with customers via digital channels.
Blog FROM THE CEO 07th Apr 2022 5 min Navigating a new world: marketing industry's growth from uncertainty Uncertainty has opened up a whole new world, and brands have needed to show their strength and adaptability more than ever.
Article 06th Apr 2022 5 min 4 big insights from ADMA’s Global Forum Last week we welcomed over 500 in-person and virtual delegates to our Global Forum in Sydney to canvas the latest trends in data-driven marketing and advertising. A recap of the major themes that emerged from the conference.
Article 06th Apr 2022 4 min Meet ADMA's Regulatory & Advocacy Working Group Made up of some of the industry’s most respected compliance experts and leaders, the ARAWG support ADMA with their experience and perspective on issues the marketing industry face. The advice and recommendations they provide helps build consensus about our position on regulatory issues that impact the industry.
Webinar Webinar: Loyalty Programs 05th Apr 2022 48 min Watch the webinar: Loyalty Programs: A New Delta for Data with Philip Shelper Loyalty & Reward Co CEO Philip Shelper reveals how to utilise loyalty programs to generate valuable zero and first-party data, engage customers in ever-more meaningful experiences and build brand, sales and retention.
Article 04th Apr 2022 7 mins The five transformational shifts in marketing you need to know Evolving technology and new customer habits are creating significant shifts in the marketing landscape. Be prepared for what's ahead and give yourself an unfair advantage today!
Article 03rd Jun 2025 5 minutes Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry.
Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities.
Article 24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies.
Article 27th Mar 2025 8 mins How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought.
Article 27th Mar 2025 9 mins The Weakest Link Series: The Consumer The role the consumer plays in the data privacy chain is a pivotal one. In this article, we explore three key weaknesses consumers have when it comes to data practices. That is, data ignorance, privacy policy neglect, and password practices. We will then assess how each of these weaknesses has data privacy ramifications and discuss how to best remedy these areas for improvement.
Article 27th Mar 2025 14 mins The Privacy Series: The Scams Prevention Framework With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers.
Article 27th Mar 2025 14 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group.
Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today.
Webinar 09th Sep 2024 Understanding the Spam Act in 2024 and beyond webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.