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ADMA'S MOST POPULAR
COURSES OF FY25

ADMA reveals the most popular courses
of FY2025 showcasing some of the
areas that marketers are focusing on.

Australia's largest marketing and advertising association

brands
represented

online and live
courses

marketing
community

LEARN MORE ABOUT ADMA

09th May 2022 6 min

When the World Zigs, Marketers Zag

As the world opens up post-COVID, the way we work continues to change, as do our customers' habits and the way we interact with them.

09th May 2022 6 mins

The CMO’s guide to the Great Marketing Education

So, you've heard about the Great Resignation, but what about the Great Marketing Education? What marketing skills do your team need to upskill to thrive in 2022?

08th May 2022 4 mins

Shifting shapes: What's a T-shaped marketer and how do you become one?

It seems the industry has been talking about the changing face of marketing forever. And while the fundamentals haven’t changed much (even back then we were focused on the customer and leveraging data), today the marketing landscape couldn’t be more different than six decades ago.

08th May 2022 10 mins

7 Critical Steps to Creating Personalised Content

Digital natives will dominate the consumer pool and for marketers, this means preparing for a shift in behaviour and expectations - and a need for highly personalised content. Australian Business Growth Fund CMO, Trisca Scott-Branagan shares how you can get there.

03rd May 2022 12 min

Spam Toolkit: Direct Marketing and the Laws Around Spam

Free download: ADMA's SPAM Toolkit

02nd May 2022 10 mins

Navigating a Constantly Changing Privacy and Data Regulatory Landscape

The compliance and privacy landscape constantly changes. A snapshot of key global events that have led up to the ongoing discussions about Data Privacy law reform in Australia - included in ADMA's presentation at the iMedia Modern Media Summit in March 2022.

Courses across the digital landscape

What would you like to learn?

Customer Experience

Marketing Technology

Compliance

Campaign Integration

Insights

Learnings

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03rd Jun 2025 5 mins

Australia’s Productivity Commission: An overview for marketers

In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry.

07th May 2025 8 mins

The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared?

The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities.

24th Apr 2025 15 mins

The Weakest Link Series: The Platform

When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies.

27th Mar 2025 8 mins

How marketers can collaborate with legal in the great privacy overhaul

With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought.

27th Mar 2025 9 mins

The Weakest Link Series: The Consumer

The role the consumer plays in the data privacy chain is a pivotal one. In this article, we explore three key weaknesses consumers have when it comes to data practices. That is, data ignorance, privacy policy neglect, and password practices. We will then assess how each of these weaknesses has data privacy ramifications and discuss how to best remedy these areas for improvement.

27th Mar 2025 14 mins

The Privacy Series: The Scams Prevention Framework

With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers.

27th Mar 2025 14 mins

Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard

In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group.

29th Jan 2025

Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar

The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.

13th Sep 2024 15 mins

Privacy Act Reform: An important update for marketers (Sept 2024)

This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today.

09th Sep 2024

Understanding the Spam Act in 2024 and beyond webinar

Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.

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DIGITAL MARKETING
CERTIFICATE

ADMA'S MOST POPULAR
COURSES OF FY25

ADMA EOFY SALE

Welcome to ADMA

Australia's largest marketing and advertising association

brands
represented

online and live
courses

marketing
community

FROM
THE
CEO

SPAM TOOLKIT

Courses across the digital landscape

What would you like to learn?

Become an ADMA member

Explore our latest Regulatory & Compliance resources

Find out first, stay connected

Become a member and enjoy:

DIGITAL MARKETING CERTIFICATE

ADMA'S MOST POPULAR COURSES OF FY25

ADMA EOFY SALE

Welcome to ADMA

Australia's largest marketing and advertising association

brands represented

online and live courses

marketing community

FROM THE CEO

SPAM TOOLKIT

Courses across the digital landscape

What would you like to learn?

Become an ADMA member

Explore our latest Regulatory & Compliance resources

Find out first, stay connected

DIGITAL MARKETING
CERTIFICATE

ADMA'S MOST POPULAR
COURSES OF FY25

brands
represented

online and live
courses

marketing
community

FROM
THE
CEO