ADMA EOFY SALE Marketers need to be proactive and ensure that professional development is top of mind when entering FY26. Apply code EOFY25 to save 30% on marketing courses and certificates. SAVE 30% NOW CUSTOMER EXPERIENCE CERTIFICATE Equip yourself with the knowledge and skills to develop and lead CX programs across your business. Starts 3 June ADMA'S MOST POPULAR COURSES OF FY25 ADMA reveals the most popular courses of FY2025 showcasing some of the areas that marketers are focusing on. READ MORE Welcome to ADMA Australia's largest marketing and advertising association brands represented online and live courses marketing community LEARN MORE ABOUT ADMA Article 06th May 2023 8 mins Privacy Act Review Report Submission Summary The recent Privacy Act Review Report was a watershed moment for privacy in Australia and an important inflection point for data-driven marketing. ADMA as the peak body for data-driven marketers was heavily involved in the consultation with the regulatory bodies and provided a lengthy submission. Article 04th May 2023 16 mins Regulatory Update: What marketers need to know 4th April 2023 The Government will appoint a standalone Privacy Commissioner to deal with the growing threats to data security and the increasing volume and complexity of privacy issues. Announced yesterday by Australia’s Attorney General, Mark Dreyfus, the appointment of the standalone Privacy Commissioner role will see the current Australian Information Commissioner, Ms Angeline Falk, retain the Information Commissioner and head of the OAIC role. Article 04th May 2023 14 mins Are these five Martech mistakes holding you back? Martech integration is a growing challenge for organisations – and it’s holding them back from creating the right customer experiences. Here are five common mistakes to avoid to ensure your tech stack works for you. Article 01st May 2023 10 mins What is Customer Experience (CX) and why does it matter? Brands today have a tough gig. Countless external factors are influencing customers, from inflation to climate change. To top it off, customers have never had more choice – all while the cost of switching brands has never been lower. It is important to understand how a customer perceives a brand - so what is customer experience? 18th Apr 2023 Submission in response to the Privacy Act Review Report 2022 | ADMA's response Earlier this year, the Attorney General's Department released its review of the Privacy Act. This review outlined 116 proposals - many of which ADMA supports, there are some that could fundamentally change the data-driven marketing and advertising industry as a whole. ADMA’s submission outlines positions that our members from across the data-driven marketing industry have expressed to us. To read ADMA's submission, click here. Blog FROM THE CEO 27th Mar 2023 6 min Marketers, speaking up is important in privacy debates Speak now, or forever hold your peace… That’s not exactly true, but there is a deadline to respond to the Privacy Act Review Report. ADMA has been hearing from the data-driven marketing and advertising industry and there seems to be a general consensus on what we should be concerned about. Load More Courses across the digital landscape What would you like to learn? Customer Experience Marketing Technology Compliance Campaign Integration Insights Learnings VIEW COURSE CALENDAR Become an ADMA member Join ADMA today to ensure you and your company are prepared for the marketing of the future and enjoy these great benefits. Get connected with the members of the largest marketing association in the Asia Pacific Get exclusive offers and access to our flagship events, webinars, whitepapers and resources. Get significant discounts to IQ courses and an education framework that puts you on the path to success SEE MEMBER BENEFITS Explore our latest Regulatory & Compliance resources Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities. 24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies. Article 27th Mar 2025 8 mins How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought. Article 27th Mar 2025 9 mins The Weakest Link Series: The Consumer The role the consumer plays in the data privacy chain is a pivotal one. In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall through their own roles. Article 27th Mar 2025 14 mins The Privacy Series: The Scams Prevention Framework With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers. Article 27th Mar 2025 16 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group. Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations. Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today. Webinar 09th Sep 2024 Understanding the Spam Act in 2024 and beyond webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations. Article 28th Aug 2024 6 mins The Privacy Series: The Fair and Reasonable Test explained This month in The Privacy Series, we are delving into the introduction of an overarching ‘Fair and Reasonable’ test by the Government as part of the imminent overhaul of the Privacy Act. This type of overarching test in relation to privacy will not just be an Australian first, but a worldwide first too – making it a pioneering piece in this legislative reform.
Article 06th May 2023 8 mins Privacy Act Review Report Submission Summary The recent Privacy Act Review Report was a watershed moment for privacy in Australia and an important inflection point for data-driven marketing. ADMA as the peak body for data-driven marketers was heavily involved in the consultation with the regulatory bodies and provided a lengthy submission.
Article 04th May 2023 16 mins Regulatory Update: What marketers need to know 4th April 2023 The Government will appoint a standalone Privacy Commissioner to deal with the growing threats to data security and the increasing volume and complexity of privacy issues. Announced yesterday by Australia’s Attorney General, Mark Dreyfus, the appointment of the standalone Privacy Commissioner role will see the current Australian Information Commissioner, Ms Angeline Falk, retain the Information Commissioner and head of the OAIC role.
Article 04th May 2023 14 mins Are these five Martech mistakes holding you back? Martech integration is a growing challenge for organisations – and it’s holding them back from creating the right customer experiences. Here are five common mistakes to avoid to ensure your tech stack works for you.
Article 01st May 2023 10 mins What is Customer Experience (CX) and why does it matter? Brands today have a tough gig. Countless external factors are influencing customers, from inflation to climate change. To top it off, customers have never had more choice – all while the cost of switching brands has never been lower. It is important to understand how a customer perceives a brand - so what is customer experience?
18th Apr 2023 Submission in response to the Privacy Act Review Report 2022 | ADMA's response Earlier this year, the Attorney General's Department released its review of the Privacy Act. This review outlined 116 proposals - many of which ADMA supports, there are some that could fundamentally change the data-driven marketing and advertising industry as a whole. ADMA’s submission outlines positions that our members from across the data-driven marketing industry have expressed to us. To read ADMA's submission, click here.
Blog FROM THE CEO 27th Mar 2023 6 min Marketers, speaking up is important in privacy debates Speak now, or forever hold your peace… That’s not exactly true, but there is a deadline to respond to the Privacy Act Review Report. ADMA has been hearing from the data-driven marketing and advertising industry and there seems to be a general consensus on what we should be concerned about.
Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities.
24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies.
Article 27th Mar 2025 8 mins How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought.
Article 27th Mar 2025 9 mins The Weakest Link Series: The Consumer The role the consumer plays in the data privacy chain is a pivotal one. In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall through their own roles.
Article 27th Mar 2025 14 mins The Privacy Series: The Scams Prevention Framework With the number of scams or attempted scams targeting Australians on a daily basis, in February 2025 the Australian Government took action and passed the Scams Prevention Framework Bill (2024). In this latest edition of the Privacy Series, we will explore the new Scam Prevention Framework and what impact it will have on marketers.
Article 27th Mar 2025 16 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group.
Webinar 29th Jan 2025 Privacy Briefing: Critical privacy and enforcement issues CMO's need to understand Webinar The ADMA Regulatory and Advocacy team provided an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session included some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today.
Webinar 09th Sep 2024 Understanding the Spam Act in 2024 and beyond webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
Article 28th Aug 2024 6 mins The Privacy Series: The Fair and Reasonable Test explained This month in The Privacy Series, we are delving into the introduction of an overarching ‘Fair and Reasonable’ test by the Government as part of the imminent overhaul of the Privacy Act. This type of overarching test in relation to privacy will not just be an Australian first, but a worldwide first too – making it a pioneering piece in this legislative reform.