Home Resources Privacy Act Reform: An important update for marketers (Sept 2024) Compliance September 2024 Privacy Act Reform: An important update for marketers While this slimmed down Bill does not include many proposals that are most relevant to the marketing industry, ADMA is focused on keeping marketers on track in preparing for full reform which is both needed to bring privacy in line with the digital age and also importantly leads to data driven marketing practices expected from our customers. This resource was published on 13 September 2024. DOWNLOAD THE RESOURCE This resource is available to download by filling in the form. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 02nd Dec 2021 8 min A Selection of 2021 Cases that Marketers Should Know About Even a global pandemic didn’t stop the ACCC, the OAIC and the ACMA from holding organisations accountable for their business practices. The cases are all important to the data-driven marketing and advertising industry. So take note – it’s better to learn from the mistakes of others. Article 01st Dec 2021 15 min Trade promotions toolkit 2021 There are two types of Trade Promotions: Games of Skill and Games of Chance. Both forms of promotions are governed by the legal and regulatory requirements in each state and territory of Australia in which they are being conducted. Download this toolkit to find out what is involved in preparing to conduct a trade promotion. Article 17th Nov 2021 16 mins Explainer: What marketers need to know about the proposed privacy law changes CMO sat down with IAB Australia director of policy and regulatory affairs, Sara Waladan, and CEO, Gai Le Roy, as well as ADMA’s regulatory affairs chief, Sarla Fernando, to gather first impressions. 16th Nov 2021 6 mins September Regulatory Update In its response to the Final Report of Digital Privacy Inquiry, ADMA has argued against changes to Australia’s privacy laws that would make it harder to do business here. Article 16th Nov 2021 Online retail marketplace giants next in regulator’s line of fire The 2021 release of ‘The MFA Guide – EverythiAustralia’s broad ranging Digital Platforms Inquiry - which looks at Google and Facebook’s market power and led to the News Media Bargaining Code furore Article 16th Nov 2021 11 mins Regulating is escalating: what to know about the ACCC Digital Platform Services Inquiry as we end 2020 Australia’s competition regulator, the ACCC, has joined other regulators around the world to reign in Google and Facebook. Here is ADMA’s summary of the latest reports and research released by the ACCC Digital Platforms Inquiry. Load More
Article 02nd Dec 2021 8 min A Selection of 2021 Cases that Marketers Should Know About Even a global pandemic didn’t stop the ACCC, the OAIC and the ACMA from holding organisations accountable for their business practices. The cases are all important to the data-driven marketing and advertising industry. So take note – it’s better to learn from the mistakes of others.
Article 01st Dec 2021 15 min Trade promotions toolkit 2021 There are two types of Trade Promotions: Games of Skill and Games of Chance. Both forms of promotions are governed by the legal and regulatory requirements in each state and territory of Australia in which they are being conducted. Download this toolkit to find out what is involved in preparing to conduct a trade promotion.
Article 17th Nov 2021 16 mins Explainer: What marketers need to know about the proposed privacy law changes CMO sat down with IAB Australia director of policy and regulatory affairs, Sara Waladan, and CEO, Gai Le Roy, as well as ADMA’s regulatory affairs chief, Sarla Fernando, to gather first impressions.
16th Nov 2021 6 mins September Regulatory Update In its response to the Final Report of Digital Privacy Inquiry, ADMA has argued against changes to Australia’s privacy laws that would make it harder to do business here.
Article 16th Nov 2021 Online retail marketplace giants next in regulator’s line of fire The 2021 release of ‘The MFA Guide – EverythiAustralia’s broad ranging Digital Platforms Inquiry - which looks at Google and Facebook’s market power and led to the News Media Bargaining Code furore
Article 16th Nov 2021 11 mins Regulating is escalating: what to know about the ACCC Digital Platform Services Inquiry as we end 2020 Australia’s competition regulator, the ACCC, has joined other regulators around the world to reign in Google and Facebook. Here is ADMA’s summary of the latest reports and research released by the ACCC Digital Platforms Inquiry.