5 lessons for marketers in growth strategy: Marketo Whitepaper

In the ADMA Think Tank, leaders from across Australia’s corporate landscape debate modern attitudes to growth and the role marketing plays as a company growth engine. With a renewed emphasis on growth and it's having significant ramifications on the role of marketing. You only have to observe a few trends to see that organisations are rather obsessed with discovering new growth opportunities. 

Historically, marketers have had four levers at their disposal, all of which are instrumental to growth; product, price, promotion and place. In addition, growing emphasis on customer engagement and experience management. Yet it's clear many marketers haven't truly grasped that growth mantle as they fight to demonstrate their value.

With that in mind, ADMA brought together nine individuals covering all aspects of growth to debate what growth means in a broader business context, share first-hand growth experiences, and what it'll take to restore marketing as a company growth engine. 

Download the whitepaper