Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Each of these weaknesses has ramifications for both data privacy and for organisations, so we will discuss how to best remedy these areas for improvement. Article 12th Feb 2025 International Women's Day 2025 We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors, and former marketers have been featured on our website to share their love for marketing. Check out what our nominees had to say here. Article 30th Jan 2025 14 mins Adaptability, AI, and building trust: Joanna Robinson, CMO of THE ICONIC, on thriving in retail marketing In our first ADMA CMO Spotlight of the year, we chat with Joanna Robinson, CMO of THE ICONIC, about her global career journey, how AI is reshaping marketing, and why staying agile is more critical than ever. Article 30th Jan 2025 9 mins Spotlight on Regulation: Navigating Change With ADMA’s New Regulatory Affairs Head In the first in our new series profiling the people working on Australia’s regulatory changes we talk to ADMA’s newest recruit, Sarah Waladan, who joined in January as the Head of Regulatory and Advocacy. She unpacks her priorities for the role, delves into a few career highlights and explains why upskilling is critical to ensure businesses manage legal risk, in the future marketing landscape Article 30th Jan 2025 8 mins Beyond the algorithm: 9 must-have soft skills to succeed in an AI-driven world AI is changing the game - but it can't do it all. Here, we uncover the 9 skills marketers need to stay indispensable in the AI-powered world. Article 30th Jan 2025 9 mins Five common marketing mistakes to avoid in 2025 In 2025, marketers will need to continue navigating an increasingly complex industry landscape. From AI to regulatory reform and everything in between, there is no slowing down the change hurtling towards the industry. That’s why there is no time to waste on mistakes that can easily be prevented. Instead, familiarise yourself with these five common marketing mistakes and learn how to avoid them as we approach a new year. Load More
Article 27th Feb 2025 10 mins The Weakest Link Series: The Marketer In this article, we explore three key weaknesses marketers have when it comes to data practices. That is, collecting excess data, not obtaining the correct consent, and limited formal compliance training. Each of these weaknesses has ramifications for both data privacy and for organisations, so we will discuss how to best remedy these areas for improvement.
Article 12th Feb 2025 International Women's Day 2025 We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors, and former marketers have been featured on our website to share their love for marketing. Check out what our nominees had to say here.
Article 30th Jan 2025 14 mins Adaptability, AI, and building trust: Joanna Robinson, CMO of THE ICONIC, on thriving in retail marketing In our first ADMA CMO Spotlight of the year, we chat with Joanna Robinson, CMO of THE ICONIC, about her global career journey, how AI is reshaping marketing, and why staying agile is more critical than ever.
Article 30th Jan 2025 9 mins Spotlight on Regulation: Navigating Change With ADMA’s New Regulatory Affairs Head In the first in our new series profiling the people working on Australia’s regulatory changes we talk to ADMA’s newest recruit, Sarah Waladan, who joined in January as the Head of Regulatory and Advocacy. She unpacks her priorities for the role, delves into a few career highlights and explains why upskilling is critical to ensure businesses manage legal risk, in the future marketing landscape
Article 30th Jan 2025 8 mins Beyond the algorithm: 9 must-have soft skills to succeed in an AI-driven world AI is changing the game - but it can't do it all. Here, we uncover the 9 skills marketers need to stay indispensable in the AI-powered world.
Article 30th Jan 2025 9 mins Five common marketing mistakes to avoid in 2025 In 2025, marketers will need to continue navigating an increasingly complex industry landscape. From AI to regulatory reform and everything in between, there is no slowing down the change hurtling towards the industry. That’s why there is no time to waste on mistakes that can easily be prevented. Instead, familiarise yourself with these five common marketing mistakes and learn how to avoid them as we approach a new year.