Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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And what better way to kick start the New Year than with inspiring content, recommended by journalists and ADMA instructors Jane Nicholls and Natalie Filatoff. Article 21st Dec 2020 Want a career in the loyalty industry? Here’s what you need to know The loyalty marketing industry is incredibly well patronised (the average Australian belongs to 4.1 loyalty programs) and extremely lucrative (hundreds of billions of points/miles are earned and redeemed each year). Article 25th Nov 2020 5 mins What will Australia’s privacy laws look like after an overhaul? In an age where smart devices and apps are tracking our every move, privacy is an ever-changing concept. ADMA explains the federal government's privacy law review which may change Australian legislation in 2021. 20th Nov 2020 Oaic Privacy Survey The more we go online - to work, play, study, socialise and shop - the more we’ve come to care about our privacy and the security of our personal data. Article 19th Nov 2020 8 mins Consumer Data Right update: the devil is in the detail From noble idea to implementation during a pandemic, the Consumer Data Right legislation rollout across banking offers lessons to the data-driven marketing industry. 10th Nov 2020 15 mins ACCC steps up digital regulation in 2020 - here’s what ADMA members need to know Australia’s consumer and competition regulator(ACCC) expanded its remit across digital and data practices during 2020, offering data-driven marketers insight into the evolving privacy, consent and data-handling landscape ahead in 2021. Load More
Article 22nd Dec 2020 Reading about writing: The marketer’s summer guide Here at last. The summer break that we all need now more than ever. The chance to unwind and focus on new opportunities 2021 might bring. And what better way to kick start the New Year than with inspiring content, recommended by journalists and ADMA instructors Jane Nicholls and Natalie Filatoff.
Article 21st Dec 2020 Want a career in the loyalty industry? Here’s what you need to know The loyalty marketing industry is incredibly well patronised (the average Australian belongs to 4.1 loyalty programs) and extremely lucrative (hundreds of billions of points/miles are earned and redeemed each year).
Article 25th Nov 2020 5 mins What will Australia’s privacy laws look like after an overhaul? In an age where smart devices and apps are tracking our every move, privacy is an ever-changing concept. ADMA explains the federal government's privacy law review which may change Australian legislation in 2021.
20th Nov 2020 Oaic Privacy Survey The more we go online - to work, play, study, socialise and shop - the more we’ve come to care about our privacy and the security of our personal data.
Article 19th Nov 2020 8 mins Consumer Data Right update: the devil is in the detail From noble idea to implementation during a pandemic, the Consumer Data Right legislation rollout across banking offers lessons to the data-driven marketing industry.
10th Nov 2020 15 mins ACCC steps up digital regulation in 2020 - here’s what ADMA members need to know Australia’s consumer and competition regulator(ACCC) expanded its remit across digital and data practices during 2020, offering data-driven marketers insight into the evolving privacy, consent and data-handling landscape ahead in 2021.