Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 26th Sep 2022 7 mins WooliesX: Members Spotlight Simon Wickson from WooliesX, and member of ADMA's Regulatory Working Group talks loyalty programs, the importance of great mentors and why embracing change is worthwhile for those in our industry. Article 19th Sep 2022 5 mins Latitude recent case study: A good reminder to understand when the SPAM Act applies CEM is a substantive tool of directive marketing, so how can you ensure your business complies with regulatory SPAM requirements? Article 16th Sep 2022 8 mins Privacy regulation: Things to know while we wait for Australian reforms As the United States is set to pass a new bipartisan federal privacy bill, UM Worldwide’s Chief Privacy Officer Arielle Garcia spoke to ADMA about what marketers need to know. 29th Aug 2022 7 mins Advertising Week: APAC Trends Report 2022 Find out what you missed out on during 2022 Advertising Week's APAC. Article 29th Aug 2022 6 mins Avoiding obsolescence: A marketer's guide Technology can feel like it's moving faster than the speed of light these days - and it's incumbent on us to keep up. Alex Hayes, Principal at Clear Hayes, explains why upskilling and tapping into industry knowledge are the best tactics to stay ahead of the game. Load More
Blog FROM THE CEO 26th Sep 2022 5 mins How to successfully navigate the flexible work future The rise of the four day work week and flexible work has been lauded by many in our industry. Our CEO, Andrea Martens provides her view on how to drive business success while creating a flexible workplace.
Article 26th Sep 2022 7 mins WooliesX: Members Spotlight Simon Wickson from WooliesX, and member of ADMA's Regulatory Working Group talks loyalty programs, the importance of great mentors and why embracing change is worthwhile for those in our industry.
Article 19th Sep 2022 5 mins Latitude recent case study: A good reminder to understand when the SPAM Act applies CEM is a substantive tool of directive marketing, so how can you ensure your business complies with regulatory SPAM requirements?
Article 16th Sep 2022 8 mins Privacy regulation: Things to know while we wait for Australian reforms As the United States is set to pass a new bipartisan federal privacy bill, UM Worldwide’s Chief Privacy Officer Arielle Garcia spoke to ADMA about what marketers need to know.
29th Aug 2022 7 mins Advertising Week: APAC Trends Report 2022 Find out what you missed out on during 2022 Advertising Week's APAC.
Article 29th Aug 2022 6 mins Avoiding obsolescence: A marketer's guide Technology can feel like it's moving faster than the speed of light these days - and it's incumbent on us to keep up. Alex Hayes, Principal at Clear Hayes, explains why upskilling and tapping into industry knowledge are the best tactics to stay ahead of the game.