Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Webinar 17th May 2023 6 mins Best Practice in Customer Experience Webinar Modern marketers are now looking to move beyond multi-channel marketing into a truly omnichannel experience across all customers. To be successful you need to equip yourself with the knowledge and skills to develop and lead CX programs across your business. Register now. 11th May 2023 Privacy Act Review - Summary and PET Download Thank you for attending the Privacy Act Review - Where it is At and Why it Matters to Marketers webinar. Below are the resources from the webinar. Article 10th May 2023 7 mins Top 7 digital skills for marketers in 2023 Digital marketing is increasingly layered in its complexity. As it continues to evolve rapidly, marketers must try to keep up by continually developing their knowledge and capabilities. Article 06th May 2023 8 mins Privacy Act Review Report Submission Summary The recent Privacy Act Review Report was a watershed moment for privacy in Australia and an important inflection point for data-driven marketing. ADMA as the peak body for data-driven marketers was heavily involved in the consultation with the regulatory bodies and provided a lengthy submission. Article 04th May 2023 16 mins Regulatory Update: What marketers need to know 4th April 2023 The Government will appoint a standalone Privacy Commissioner to deal with the growing threats to data security and the increasing volume and complexity of privacy issues. Announced yesterday by Australia’s Attorney General, Mark Dreyfus, the appointment of the standalone Privacy Commissioner role will see the current Australian Information Commissioner, Ms Angeline Falk, retain the Information Commissioner and head of the OAIC role. Load More
Article 17th May 2023 9 mins Getting your Martech right is a business imperative With over 10,000 Martech tools and platforms on offer, how do you know what’s right for you? It all starts with a clear framework. In an environment that’s constantly changing, marketers need to think about how they can set the organisation up to cope with the ongoing change.
Webinar 17th May 2023 6 mins Best Practice in Customer Experience Webinar Modern marketers are now looking to move beyond multi-channel marketing into a truly omnichannel experience across all customers. To be successful you need to equip yourself with the knowledge and skills to develop and lead CX programs across your business. Register now.
11th May 2023 Privacy Act Review - Summary and PET Download Thank you for attending the Privacy Act Review - Where it is At and Why it Matters to Marketers webinar. Below are the resources from the webinar.
Article 10th May 2023 7 mins Top 7 digital skills for marketers in 2023 Digital marketing is increasingly layered in its complexity. As it continues to evolve rapidly, marketers must try to keep up by continually developing their knowledge and capabilities.
Article 06th May 2023 8 mins Privacy Act Review Report Submission Summary The recent Privacy Act Review Report was a watershed moment for privacy in Australia and an important inflection point for data-driven marketing. ADMA as the peak body for data-driven marketers was heavily involved in the consultation with the regulatory bodies and provided a lengthy submission.
Article 04th May 2023 16 mins Regulatory Update: What marketers need to know 4th April 2023 The Government will appoint a standalone Privacy Commissioner to deal with the growing threats to data security and the increasing volume and complexity of privacy issues. Announced yesterday by Australia’s Attorney General, Mark Dreyfus, the appointment of the standalone Privacy Commissioner role will see the current Australian Information Commissioner, Ms Angeline Falk, retain the Information Commissioner and head of the OAIC role.