Home Resources Explaining the Gartner Hype Cycle Campaign Integration Explaining the Gartner Hype Cycle In a fast-paced environment, hype plays a huge role in technological innovation, and the potential that can come from it. We've seen the rise and falls of NFTs, machine learning and even regulating the Cloud. So with emerging technologies and innovations, how can we ensure product viability? The Gartner Hype Cycle visualises the perceived value of a new technology trend or innovation, assisting your understanding of the product life cycle. As a marketer, understanding innovation lifecycles is the first step to getting insight into the opportunities and challenges that may arise. Simone Blakers is the subject matter expert who facilitates Digital Marketing Certificate. This video is an excerpt from one of her lectures. The 10-week course runs twice per semester and is available online through ADMA's IQ Learning Lab. It is a blend of on-demand lectures and tutorials that you unpack each week with Simone and during weekly tutorials which features some of Australia's top CMOs. Register now. What is the Gartner Hype Cycle? Video Transcript Simone Blakers: So let's start by exploring Gartner's Hype Cycle for Digital Marketing in 2021. Now if you've never seen it before, the Gartner Model maps new technologies across a variety of niches using this innovation curve. It starts with what is triggering for that technology, and that creates a lot of hype - we see this in the industry news, we hear about it in conferences. And the application of the newfound technology peaks with inflated expectations. Then comes the fall of reality as it slides into the trough of disillusionment. Many marketers have adopted it but are finding it's not really delivering on the promise that it's made to believe. Then, we find it coming out of the trough and climbing the slope of enlightenment. This is when businesses are having success with it - the technologies are understood and the skills and capabilities can be found in the market. And it's effectively abled to be applied into a business setting. Finally it plateaus into the daily reality of our jobs as marketers. 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Article 10th May 2023 7 mins Top 7 digital skills for marketers in 2023 Digital marketing is increasingly layered in its complexity. As it continues to evolve rapidly, marketers must try to keep up by continually developing their knowledge and capabilities.
Article 23rd Feb 2023 10 mins The evolution of the meta-verse A reason for the recent investment in the Metaverse by Nike, Gucci, BMW, Vans, Stella Artois and Wendy’s is the fear they will join the list of past companies slow to adopt disruptive technologies.
Article 30th Jan 2023 8 mins 5 reasons to level up your digital marketing skills – today A new year brings new possibilities. So if you’re thinking about taking your marketing career to the next level, developing digital marketing skills might be the way to go.
Article 30th Jan 2023 8 mins 4 digital trends that will make waves in marketing in 2023 As we put the shock of 2022 behind us, let’s reflect on how far we’ve come in digital marketing – and where we’re headed.
Article 30th Jan 2023 6 mins New Year, new skills: Why it’s a good time to upskill in digital marketing If you want to start the New Year with new knowledge that will set you up for the future, consider giving your digital marketing skills a boost.
Article 10th Nov 2022 9 mins Toyota: Members Spotlight Tim Rich, Head of Marketing at Toyota Finance Australia, speaks to ADMA about marketing in a constantly evolving digital environment, and how transparency is an opportunity for marketers to 'really help customers'.