DIGITAL MARKETING CERTIFICATE Live lectures from leading CMOs Home IQ Education Digital Marketing Digital Marketing Certificate 10 interactive tutorials over 10 weeks in our virtual classroom with on-demand lectures, resources and tools online. instructor Simone Blakers Virtual Classrooms Virtual Classrooms Digital Marketing Certificate Aug Start 9 Aug-12 Oct 2022 09-08-2022 ADMA Member $3,495.00 Per Person pp *including GST Non-Member $4,645.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Digital Marketing Certificate June Start 07 June - 23 August 2022 07-06-2022 ADMA Member $3,495.00 Per Person pp *including GST Non-Member $4,645.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST END OF FINANCIAL YEAR SALEEnter code EARLY25 and save 25%. Book by 27 May. To be the best, learn from the best Invest in Australia’s most sought-after Digital Marketing Certificate with 100% satisfaction rate. Master the end-to-end marketing process and get ROI on your learnings in just 10 weeks. Our highly acclaimed Digital Marketing Certificate is a 10-week instructor-led course developed in collaboration with subject-matter experts to meet the needs of the industry. It is the only course in Australia that will give you access to some of Australia's Top CMOs as guest lecturers. With refreshed content for 2022, be sure to learn the most up-to-date skills that deliver results. In this virtual class, limited to 20 participants, you'll get all the support you need from your instructor, rare insights from top CMO and opportunities to learn from your marketing peers. On successful completion, you'll have Australia's most sought-after certification and a digital marketing plan ready to apply back in your organisation to deliver an ROI on your learning. Download brochure Susan Coghill Chief Marketing Officer Tourism Australia Stuart Tucker Chief Customer Officer hipages Group Trisca Scott-Branagan Chief Marketing Officer Australian Business Growth Fund David Morgan Principal Morgan Next Practice Growth Supercharge your digital marketing success The ADMA Digital Marketing Certificate gives you the edge when it comes to strategic, dynamic and practical digital marketing skills. A 10-week course delivered in our virtual classroom, led by our instructor, Simone Blakers, an experienced digital marketing consultant at LiquidCX Concentrated up-to-date content, elaborated in collaboration with marketing experts to ensure it meets the current needs of the industry, and covering the end-to-end marketing life cycle Gain practical learnings and engage with leading CMOs in weekly live tutorial sessions Develop your own detailed digital marketing plan tailored for your business throughout the course Earn the highly-regarded ADMA Digital Marketing Certificate badge Connect and network with peers and industry leaders; learn from other participants about their digital marketing contexts 100% participants agree the instructors are knowledgeable, and the course content is interesting and relevant. - Digital Marketing Certificate feedback survey, 2021 The must-have Digital Marketing Certificate, firm favourite Australia-wide. While online training completion rates can be as low as 5%, we have designed this course to be interactive and engaging, ensuring you get real ROI on your education investment. You’ll learn to understand the digital marketing landscape with reinvigorated content developed in collaboration with ADMA Partners, who are experts in the field. Get the tools you need to shift from sporadic digital tactics to an integrated and comprehensive digital marketing strategy, enhancing your customer experience and boosting your marketing results. You’ll finish the program with a certificate recognised Australia-wide and come away with an actionable marketing strategy to implement within your business. Those are good reasons for your organisation to support you in this upskilling journey! This is a unique opportunity to be immersed in a small group led by a knowledgeable virtual instructor, with exclusive insights from highly-acclaimed CMOs and peer-to-peer learnings. With each class limited to 20 participants, you are empowered to maximise your individual learning opportunity. This setting ensures you can get your specific questions answered and that you can develop a tailored strategic digital marketing plan. Why be ordinary when you can be exceptional? Hear from our recent alumni "The instructor was professional and knowledgeable. [They] planned the classes very well by stimulating a lot of fun and interesting group exercises. The structure was clear and the homework was reasonable and well explained. Highly recommend!" Jinger (Federal Government Agency), 2021 "I've found the Digital Marketing Certificate invaluable in learning and understanding the digital marketing world in real terms." - Cassie (Local Government), 2021 "Fantastic course - very informative and interesting" Matilda (FMCG), 2021 Who should do the Digital Marketing Certificate? Marketers who have some experience in digital but want to feel more confident in applying it to their business goals and are keen to learn how to leverage digital across a broad spectrum of channels Digital marketers who may have only one perspective of digital marketing or who are a specialist in one area of digital, and want to broaden their skill base Small, medium-sized and corporate businesses who want to learn more about how digital can help grow their business Grow your potential, polish your skills, and proudly display your new Digital Marketing Certificate badge. Marketers who want to integrate digital in their brand strategy rather than use it for sporadic tactics. It’s time to step-up and upskill. Are you ready to invest in your future? Upon completion of 10 weeks of the Digital Marketing Certificate, you will be awarded a Certificate of Completion and can choose to complete the final assessment. Upon completion and passing the non-mandatory final assessment, an ADMA digital badge will be sent as recognition of your commitment to the program. Find out more about ADMA Digital Badges. The outline of our 10-week course that will supercharge your digital marketing understanding and capabilities: Each week, recorded lectures will be available for you to watch on-demand. Tutorials and CMO sessions are on Thursday evenings from 6.00pm - 7.00pm AEST and will not be recorded. Outline by Week Digital: landscape, future trends, and strategic framework Audience: targeting and journey mapping Content Marketing: Personalisation and Paid Display, Programmatic Paid: Search, Owned: Search Paid: Social, Owned Social, Influencer Owned: Email & SMS, Platforms, Landing Pages, Websites and Mobile Implementation: Data and marketing automation technology Measurement: Tracking and Google analytics Optimisation: CRO, testing and conversion models Final Week: Peer-to-peer assessment review Each participant has an opportunity for a 10min 1:1 with the lecturer. Participants can interact directly with the guest CMOs (those sessions are not recorded). Peer to peer learnings is encouraged via virtual workshops and breakout rooms The course is 100% online, with recorded lectures and live interactive tutorials. The lectures are released weekly, and available on-demand in our IQ Learning Lab, and the live interactive tutorials run from 6.00pm - 7.00pm AEST each Thursday. Our expert instructor Simone Blakers is the founder of Liquid CX. A geek at heart, she has a passion for combining emerging technology, data and social media to design experiences that customers love to share. She has led globally awarded digital, CX and social media agencies in both Australia and the UK. Simone has broad sector experience having worked with blue-chip brands in Technology, Retail, FMCG, QSR, Tourism, Automotive and Financial Services. As a consultant Simone now works directly with clients and agencies leading CX Strategy, Marketing Automation and Human Centred Design initiatives. FAQs When does the Digital Marketing Certificate start? The Digital Marketing Certificate is 10 virtual sessions over 10 weeks. The next course will start on Tuesday 7 June 2022. There is a weekly recorded lecture followed by a interactive tutorial. Tutorials are every Thursday 6.00pm - 7.00pm AEST (SYD, CAN, MEL, TAS, QLD) 5.30pm - 6.30pm ACST (NT, SA) 4.00pm - 5.00pm AWST (WA) How long is the course? The course is 10 virtual sessions, over 10 weeks. Pre-recorded lectures are released weekly and available on-demand, with one-hour tutorials each week on Thursday 6.00pm - 7.00pm AEST. All course content will be available for the 10 weeks of your course + 1 month of the last session. What dates do I need to be online for the live tutorials? Thursday, 9 June Thursday, 16 June Thursday, 23 June Thursday, 30 June Thursday, 7 July Thursday, 14 July Thursday, 21 July Thursday, 28 July Thursday, 4 August Thursday, 11 August Live tutorials are not recorded. How do I access it? Students can access the course from anywhere in Australia from their computers from their ADMA IQ Learning Lab Portal. The course is online, with lectures released weekly to be watched on-demand. Live tutorials are not recorded. Find out more about ADMA IQ Learning Lab. Who can participate in the course? Marketers who have some experience in digital but want to feel more confident in applying it to their business goals and are keen to learn how to leverage digital across a broad spectrum of channels. Digital marketers who may have only one perspective of digital, or who are a specialist in one area of digital, and want to broaden their skill base. Small and medium-sized businesses who want to learn more about how digital can help grow their business. Will I receive a certificate or award? At the completion of this course you will receive a Certificate of Completion. The assessment is non-mandatory. If you choose to complete and pass the final assessment, you will receive the ADMA Digital Marketing Digital Badge. Digital badges symbolise your achievements in a way that can be displayed, accessed, verified and shared online. What if I have technical issues? Please email us at [email protected] Can I get reimbursed for this course? Speak with your manager about any professional development allowances you may have, or speak with your accountant to confirm if the course fee is tax-deductible. How much does the Digital Marketing Certificate cost? The standard course fee for Digital Marketing Certificate is $4,645 (inc GST). ADMA members have a discounted rate of $3,495 (inc GST). Speak with your manager or HR representative to check if your organisation is an ADMA member. I can't make the current date. How often do you run this certificate? This course runs four times per year. Please fill out an Expression of Interest to be notified when enrolments for the next Digital Marketing Certificate are available. The next start dates are: 9 August - 12 October 11 October - 15 December
Supercharge your digital marketing success The ADMA Digital Marketing Certificate gives you the edge when it comes to strategic, dynamic and practical digital marketing skills. A 10-week course delivered in our virtual classroom, led by our instructor, Simone Blakers, an experienced digital marketing consultant at LiquidCX Concentrated up-to-date content, elaborated in collaboration with marketing experts to ensure it meets the current needs of the industry, and covering the end-to-end marketing life cycle Gain practical learnings and engage with leading CMOs in weekly live tutorial sessions Develop your own detailed digital marketing plan tailored for your business throughout the course Earn the highly-regarded ADMA Digital Marketing Certificate badge Connect and network with peers and industry leaders; learn from other participants about their digital marketing contexts
"The instructor was professional and knowledgeable. [They] planned the classes very well by stimulating a lot of fun and interesting group exercises. The structure was clear and the homework was reasonable and well explained. Highly recommend!" Jinger (Federal Government Agency), 2021
"I've found the Digital Marketing Certificate invaluable in learning and understanding the digital marketing world in real terms." - Cassie (Local Government), 2021
Upon completion of 10 weeks of the Digital Marketing Certificate, you will be awarded a Certificate of Completion and can choose to complete the final assessment. Upon completion and passing the non-mandatory final assessment, an ADMA digital badge will be sent as recognition of your commitment to the program. Find out more about ADMA Digital Badges.
Outline by Week Digital: landscape, future trends, and strategic framework Audience: targeting and journey mapping Content Marketing: Personalisation and Paid Display, Programmatic Paid: Search, Owned: Search Paid: Social, Owned Social, Influencer Owned: Email & SMS, Platforms, Landing Pages, Websites and Mobile Implementation: Data and marketing automation technology Measurement: Tracking and Google analytics Optimisation: CRO, testing and conversion models Final Week: Peer-to-peer assessment review
Our expert instructor Simone Blakers is the founder of Liquid CX. A geek at heart, she has a passion for combining emerging technology, data and social media to design experiences that customers love to share. She has led globally awarded digital, CX and social media agencies in both Australia and the UK. Simone has broad sector experience having worked with blue-chip brands in Technology, Retail, FMCG, QSR, Tourism, Automotive and Financial Services. As a consultant Simone now works directly with clients and agencies leading CX Strategy, Marketing Automation and Human Centred Design initiatives.