Learn the essential elements of Digital Marketing.

ADMA Digital Marketing Certificate (DMC) is a comprehensive and practical digital marketing certificate, taught by industry experts. Understand the digital landscape and develop an actionable digital strategy for your business.

This course will help you answer important digital marketing questions like:

• Which digital channels you should use to connect with your audience?
• How will digital trends, such as voice search, impact your business?
• How do you utilise marketing automation and build a tech-stack?
• What is the impact of measurement and targeting in a cookie-less world?

ADMA’s new Digital Marketing Certificate will teach you how all aspects of digital work together - and how to structure them effectively to have a lasting impact on your business, even in a rapidly changing environment.

• Made for a rapidly evolving industry
• Practical skills you can apply to your job immediately
• Walk away with a robust strategy and plan for your business
• Receive an industry-recognised qualification

The Digital Marketing Certificate can be completed in one of twoways:

• Virtual in-class Evening: 10 evenings, 1 session a week over 10 weeks, 6pm-9pm AEST

View Virtual in-class Course

• Online: self-paced, up to 6 months to complete

  View Online Course

Upcoming In-class dates:

• Sesmester 2 schedule coming soon. Please register your expression of interest on the top right of the page.

Learn to:

The interactive, virtual classroom lessons are run by practicing industry experts and will teach you:

• Steps to creating a robust digital marketing strategy
• How personalization can play a role in your messaging
• Best practice and benchmarks for each digital channel
• How to implement and use data and technology

What the Digital Marketing Certificate course covers:

Your virtual in-class course covers:

• Module 1: Digital landscape and strategic framework
• Module 2: Audience targeting and journey mapping 
• Module 3: Content planning and personalisation
• Module 4: Channels: Paid media, SEM and SEO
• Module 5: Channels: Social media, influencers and email marketing
• Module 6: Platforms: Landing pages, websites and mobile 
• Module 7: Implementation: Data and marketing automation technology
• Module 8: Measurement: Tracking and Google analytics
• Module 9: Optimsation: CRO, testing and conversion models
• Final Week: Peer to peer assessment review

Immersive Peer Review Sessions will see you working closely with your peers – giving and receiving feedback and getting input on your plans from fellow students and lecturers.

Master the essentials of digital marketing and develop an actionable strategy for your business with the help of leading industry experts. Enrol now and earn an industry-recognised certificate.

Your online marketing certification covers:

Alternatively, you can cover the content of this integrated marketing course online, broken down into the following online courses and modules:

Course 1: Digital Marketing Foundations

• Module 1 - Digital landscape
• Module 2 - Digital strategy
• Module 3 - Understanding customers
• Module 4 - Content marketing
• Module 5 - Data foundation and planning

Course 2: Digital Marketing Channels

• Module 1 - Websites
• Module 2 - SEO
• Module 3 - Mobile marketing
• Module 4 - Email marketing
• Module 5 - Digital marketing compliance
• Module 6 - Social media marketing
• Module 7 - Digital paid advertising

Course 3: Digital Marketing Campaign Planning & Management

• Module 1 - Digital marketing management
• Module 2 - Campaign planning
• Module 3 - Conversion and optimisation

Course 4: Privacy and Marketing Compliance

• Module 1 - Content of marketing and advertising
• Module 2 - Data privacy
• Module 3 - General Data Protection Regulations (GDPR)

Who should do this digital marketing course?

• Marketers who have some experience in digital but want to feel more confident in applying it to their business goals
• Digital marketers who may have only one perspective of digital, or who are a specialist in one area of digital, and want to broaden their skill base
• Marketing and advertising professionals who are new to the digital world and are keen to learn how to leverage digital across a broad spectrum of channels
• Small and medium-sized businesses who want to learn more about how digital can help grow their business
• Sales people seeking an understanding of how marketing works

Hear what our past students say about this course

Tracey Hamilton, MyHouse

I found the course the most practical I have ever completed. I was able to integrate learnings weekly into the MyHouse business. This ranged from improving UX on website to retargeting and Adwords.

Mark Sommer, ITW Residential

I now have a solid understanding of Digital Marketing principles

Upon successful completion of the Digital Marketing Certificate course, you will be awarded with an ADMA digital badge as recognition of your commitment to the program. Find out more about ADMA Digital Badges.