BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 25th Oct 2021 4 mins ADMA Advisory Committee members make up five of the top 15 in the CMO50 Taking top honours in tonight’s CMO50 were several members of the ADMA Advisory Committee - accounting for the top four places, five in the top 15 and the inaugural Marketer’s Champion award. Article 12th Oct 2021 3 mins Behavioural Economics expert urges marketers to “act now” Market conditions are ripe for discerning brands to take advantage of a shift in consumer habits and expectations. But CMOs must first understand the behaviours that are driving consumer decisions. Article 30th Sep 2021 10 mins 6 new ways the ACCC wants to tackle Google power The release of the Final Report in the Digital Advertising Services Inquiry has stated that 27% of digital ad revenues are kept by ad tech providers, prompting the ACCC to bare its teeth locally and internationally to agitate for greater regulation. Blog FROM THE CEO 21st Sep 2021 4 min Let’s talk about Behavioural Science I often talk about the pace at which customer behaviour and expectations have changed over the years – something that has exponentially increased through the pandemic. Article 08th Sep 2021 CMO Lunch & Learn: Mind the Gap Takeaways Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. Blog FROM THE CEO 26th Aug 2021 3 min Change is constant so what's key to staying ahead of the next change We’re told consumer behaviour has changed but key insights still remain true. Many of us embraced the change to working from home but now yearn for a coffee meeting, the social chat in the office corridor or a team standup where you actually stand up! Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 25th Oct 2021 4 mins ADMA Advisory Committee members make up five of the top 15 in the CMO50 Taking top honours in tonight’s CMO50 were several members of the ADMA Advisory Committee - accounting for the top four places, five in the top 15 and the inaugural Marketer’s Champion award.
Article 12th Oct 2021 3 mins Behavioural Economics expert urges marketers to “act now” Market conditions are ripe for discerning brands to take advantage of a shift in consumer habits and expectations. But CMOs must first understand the behaviours that are driving consumer decisions.
Article 30th Sep 2021 10 mins 6 new ways the ACCC wants to tackle Google power The release of the Final Report in the Digital Advertising Services Inquiry has stated that 27% of digital ad revenues are kept by ad tech providers, prompting the ACCC to bare its teeth locally and internationally to agitate for greater regulation.
Blog FROM THE CEO 21st Sep 2021 4 min Let’s talk about Behavioural Science I often talk about the pace at which customer behaviour and expectations have changed over the years – something that has exponentially increased through the pandemic.
Article 08th Sep 2021 CMO Lunch & Learn: Mind the Gap Takeaways Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
Blog FROM THE CEO 26th Aug 2021 3 min Change is constant so what's key to staying ahead of the next change We’re told consumer behaviour has changed but key insights still remain true. Many of us embraced the change to working from home but now yearn for a coffee meeting, the social chat in the office corridor or a team standup where you actually stand up!