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In a series with ADMA, Mediaweek spoke with Kate Young – the head of customer centricity and capability at ANZ – about their partnership with ADMA and the importance of upskilling for marketers and business leaders.
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Last month’s election results were a call for meaningful change. And for brands, this means an increased focus on environmental, social and governance (ESG) practices.
The ADMA Education Working Group is made up of a group of highly respected senior marketing experts that come from all the key industry pillars reflective of the ADMA membership.
The Australian Competition and Consumer Commission is the leading regulatory overseeing important regulatory changes and developments in Australia. It's vital to stay up to date with changes in the regulatory environment, read about them here.
Legislation and the work of regulatory bodies like ACMA, ACCC and the OAIC are always evolving over time. Sometimes it’s technology that leaps ahead and forces changes that lawmakers haven’t considered before. Other times, consumer needs or industry expectations have evolved to force us to consider different regulations.
It can be easy to get carried away with sales promises, headlines and great customer offers but Australian laws and regulators come down hard on misleading and deceptive conduct and claims. It's best to steer clear of deceptive and misleading conduct, read on how you can.
