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From creating content, buying sponsored posts, and cross-media integration, it's difficult to understand and leverage the right tool in marketing on digital platforms. Presented by Andrea Martens, Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals.

A new year brings new possibilities. So if you’re thinking about taking your marketing career to the next level, developing digital marketing skills might be the way to go.

As we put the shock of 2022 behind us, let’s reflect on how far we’ve come in digital marketing – and where we’re headed.

If you want to start the New Year with new knowledge that will set you up for the future, consider giving your digital marketing skills a boost.

Longer days and warmer weather mean a much needed break for most of the industry over the summer break. But while you are taking some much needed R&R, how can you ensure you’re staying sharp and are ready to hit the ground running?

Google Analytics is a vital tool for building campaigns in today’s marketing landscape. But now it’s time to get ready for its successor – GA4.