Home Resources ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list Once again ADMA's Advisory Committee was well represented in the prestigious CMO50 list, with three named among the top 15 of Australia's most accomplished marketing leaders. Taking top spot was Mim Haysom, Executive General Manager Brand & Marketing at Suncorp, who gets well-deserved recognition for a stellar year of achievements creating huge growth in the business. These included the One House campaign which elevated conversations around home safety in our changing climate, and won a Grand Prix at Cannes. Optus Vice President, Marketing, Mel Hopkins was another leading light taking fourth place after another impressive year marketing achievements at the telco, whilst Susan Coghill, Chief Marketing Officer for Tourism Australia, was at number 11 as she continues to lead the nation’s push to welcome back visitors from overseas. Commenting on the list, ADMA CEO Andrea Martens says: “It is a point of great pride for everyone at ADMA to see these three formidable marketing leaders who help set our strategy in so many ways, recognised in this important list. “It is also great to note how many marketers on this list have put their teams through ADMA training in recent times, which is a real testament to the strength of our educational products and wider offering. These have ranged from our Skills Assessments to various skills-based training programs.. “Ultimately by engaging with the best and brightest in the industry ADMA is able to blaze a path which is benefitting so many Australian companies, which is thrilling.” The CMO50 List is presented by CMO Magazine, and ADMA Advisory Committee member David Morgan was amongst the panel of judges. Check out the full CMO50 2022 list. To find out more about ADMA’s market leading services which are proven to help marketing teams sharpen their craft visit adma.com.au ADMA Advisory Committee members in the CMO50: Number 1: Mim Haysom, Suncorp Number 4: Melissa Hopkins, Optus Number 11: Susan Coghill, Tourism Australia FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. 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Article 16th Feb 2017 10 mins How to stay competitive in the fast paced world of digital marketing I have been an avid reader of the New Scientist for over 20 years. It’s part of my weekend ritual to enjoy a cup of strong black coffee and immerse myself in what is happening in the world of physics, biology and of course, technology. Article 15th Feb 2017 4 mins Privacy, metadata and the new landscape In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Article 17th Jan 2017 7 mins How to: Ensure your unsubscribe facility works To ensure that consumers are protected by, and marketers comply with the Spam Act 2003, every commercial electronic message sent in Australia must contain an unsubscribe facility. Article 04th Oct 2016 10 mins The Privacy Act - Spam Read an overview of the Spam Act and learn about types of consent, identity and unsubscribe facilities. Article 02nd Aug 2016 The fine line between being a designer and a marketer As designers, we’re more than just the human representation of Photoshop and Illustrator. We’re more than the typefaces and layouts in our designs. We ideate, calculate and communicate. We are also, by a fine line, marketers. Load More
Article 22nd Feb 2017 7 mins 7 lessons on staff training any business can benefit from It’s no secret that for any organisation, making sure employees’ skills are constantly up-to-date with the industry’s best practices and technology, is top of mind for not only the HR department but also senior management.
Article 16th Feb 2017 10 mins How to stay competitive in the fast paced world of digital marketing I have been an avid reader of the New Scientist for over 20 years. It’s part of my weekend ritual to enjoy a cup of strong black coffee and immerse myself in what is happening in the world of physics, biology and of course, technology.
Article 15th Feb 2017 4 mins Privacy, metadata and the new landscape In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
Article 17th Jan 2017 7 mins How to: Ensure your unsubscribe facility works To ensure that consumers are protected by, and marketers comply with the Spam Act 2003, every commercial electronic message sent in Australia must contain an unsubscribe facility.
Article 04th Oct 2016 10 mins The Privacy Act - Spam Read an overview of the Spam Act and learn about types of consent, identity and unsubscribe facilities.
Article 02nd Aug 2016 The fine line between being a designer and a marketer As designers, we’re more than just the human representation of Photoshop and Illustrator. We’re more than the typefaces and layouts in our designs. We ideate, calculate and communicate. We are also, by a fine line, marketers.