Home Resources ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list Once again ADMA's Advisory Committee was well represented in the prestigious CMO50 list, with three named among the top 15 of Australia's most accomplished marketing leaders. Taking top spot was Mim Haysom, Executive General Manager Brand & Marketing at Suncorp, who gets well-deserved recognition for a stellar year of achievements creating huge growth in the business. These included the One House campaign which elevated conversations around home safety in our changing climate, and won a Grand Prix at Cannes. Optus Vice President, Marketing, Mel Hopkins was another leading light taking fourth place after another impressive year marketing achievements at the telco, whilst Susan Coghill, Chief Marketing Officer for Tourism Australia, was at number 11 as she continues to lead the nation’s push to welcome back visitors from overseas. Commenting on the list, ADMA CEO Andrea Martens says: “It is a point of great pride for everyone at ADMA to see these three formidable marketing leaders who help set our strategy in so many ways, recognised in this important list. “It is also great to note how many marketers on this list have put their teams through ADMA training in recent times, which is a real testament to the strength of our educational products and wider offering. These have ranged from our Skills Assessments to various skills-based training programs.. “Ultimately by engaging with the best and brightest in the industry ADMA is able to blaze a path which is benefitting so many Australian companies, which is thrilling.” The CMO50 List is presented by CMO Magazine, and ADMA Advisory Committee member David Morgan was amongst the panel of judges. Check out the full CMO50 2022 list. To find out more about ADMA’s market leading services which are proven to help marketing teams sharpen their craft visit adma.com.au ADMA Advisory Committee members in the CMO50: Number 1: Mim Haysom, Suncorp Number 4: Melissa Hopkins, Optus Number 11: Susan Coghill, Tourism Australia FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. 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The leadership of our agency, after studying the characteristics of brands that built cult-like followings, wrote a book called The Fix to explain what they discovered. Article 26th Mar 2018 Restoring the decay in trust and truth In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Article 27th Feb 2018 8 mins Only urgency and action will prioritise CX in 2018 The attention we have placed on Customer Experience (or CX) in the last three years has changed the marketing industry, and its professionals, forever. This experience-led approach demands a new mindset from those trying to navigate the channels and technologies that underpin today’s consumer behaviour. Article 16th Feb 2018 6 mins Long-term vs short-term marketing campaigns Short-termism is one of the biggest traps CEOs and CMOs have fallen into in the digital age. It produces strategies that deliver results that satisfy the half-yearly reporting cycle rather than the long-term. Article 13th Feb 2018 15 mins Analysts with soft skills in high demand, says IAPA research Businesses continue to harness the power of data to derive insights and inform strategies. This has increased demand for analytics professionals at both entry and managerial levels and pushed up salaries, according to the newly released IAPA Skills & Salary Survey 2017. Load More
Article 22nd May 2018 Why you need engagement-driven marketing in the digital era In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
Article 09th Apr 2018 How does a brand become a “cult” brand? The leadership of our agency, after studying the characteristics of brands that built cult-like followings, wrote a book called The Fix to explain what they discovered.
Article 26th Mar 2018 Restoring the decay in trust and truth In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
Article 27th Feb 2018 8 mins Only urgency and action will prioritise CX in 2018 The attention we have placed on Customer Experience (or CX) in the last three years has changed the marketing industry, and its professionals, forever. This experience-led approach demands a new mindset from those trying to navigate the channels and technologies that underpin today’s consumer behaviour.
Article 16th Feb 2018 6 mins Long-term vs short-term marketing campaigns Short-termism is one of the biggest traps CEOs and CMOs have fallen into in the digital age. It produces strategies that deliver results that satisfy the half-yearly reporting cycle rather than the long-term.
Article 13th Feb 2018 15 mins Analysts with soft skills in high demand, says IAPA research Businesses continue to harness the power of data to derive insights and inform strategies. This has increased demand for analytics professionals at both entry and managerial levels and pushed up salaries, according to the newly released IAPA Skills & Salary Survey 2017.