Home Resources ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list Once again ADMA's Advisory Committee was well represented in the prestigious CMO50 list, with three named among the top 15 of Australia's most accomplished marketing leaders. Taking top spot was Mim Haysom, Executive General Manager Brand & Marketing at Suncorp, who gets well-deserved recognition for a stellar year of achievements creating huge growth in the business. These included the One House campaign which elevated conversations around home safety in our changing climate, and won a Grand Prix at Cannes. Optus Vice President, Marketing, Mel Hopkins was another leading light taking fourth place after another impressive year marketing achievements at the telco, whilst Susan Coghill, Chief Marketing Officer for Tourism Australia, was at number 11 as she continues to lead the nation’s push to welcome back visitors from overseas. Commenting on the list, ADMA CEO Andrea Martens says: “It is a point of great pride for everyone at ADMA to see these three formidable marketing leaders who help set our strategy in so many ways, recognised in this important list. “It is also great to note how many marketers on this list have put their teams through ADMA training in recent times, which is a real testament to the strength of our educational products and wider offering. These have ranged from our Skills Assessments to various skills-based training programs.. “Ultimately by engaging with the best and brightest in the industry ADMA is able to blaze a path which is benefitting so many Australian companies, which is thrilling.” The CMO50 List is presented by CMO Magazine, and ADMA Advisory Committee member David Morgan was amongst the panel of judges. Check out the full CMO50 2022 list. To find out more about ADMA’s market leading services which are proven to help marketing teams sharpen their craft visit adma.com.au ADMA Advisory Committee members in the CMO50: Number 1: Mim Haysom, Suncorp Number 4: Melissa Hopkins, Optus Number 11: Susan Coghill, Tourism Australia FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. 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Article 29th Sep 2020 4 mins Same Same, but Different: How B2B and B2C Marketing Skills Stack Up While many of the principles are similar, there is no questioning business-to-business (B2B) marketing and business-to-consumer (B2C) marketing are two very different beasts. 21st Sep 2020 5 mins Crunching The Numbers: The Data Skills That Matter for Marketers But despite this fact, there is evidence to suggest data is not a top priority when it comes to skill development for marketers. Article 21st Sep 2020 7 mins 3Rs of the Next Digital Decade As we enter a new year and with CES now behind us, I have been reflecting on what trends in digital and technology will shape the decade ahead. After some thought, I landed on 3 Rs -- Rights, Responsibility, and Regulation -- as what will define the future of our industry. Article 09th Sep 2020 6 mins Marketing Skills: What’s hot and what’s not in 2020 With the industry evolving at a rapid pace, a marketer would be forgiven for not knowing what the in-demand skills are in 2020. Is creativity still valued? Are we still talking about AI? What about data analytics? Article 07th Sep 2020 3 mins Help, my data’s swallowing me whole. Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. Load More
Article 09th Nov 2020 5 mins Social media in a socially distant world Since March 2020, social media has become more important in our lives than ever before. Most of us use it to stay up to date with news and events, connect with family and friends; it’s how we fill up our spare time.
Article 29th Sep 2020 4 mins Same Same, but Different: How B2B and B2C Marketing Skills Stack Up While many of the principles are similar, there is no questioning business-to-business (B2B) marketing and business-to-consumer (B2C) marketing are two very different beasts.
21st Sep 2020 5 mins Crunching The Numbers: The Data Skills That Matter for Marketers But despite this fact, there is evidence to suggest data is not a top priority when it comes to skill development for marketers.
Article 21st Sep 2020 7 mins 3Rs of the Next Digital Decade As we enter a new year and with CES now behind us, I have been reflecting on what trends in digital and technology will shape the decade ahead. After some thought, I landed on 3 Rs -- Rights, Responsibility, and Regulation -- as what will define the future of our industry.
Article 09th Sep 2020 6 mins Marketing Skills: What’s hot and what’s not in 2020 With the industry evolving at a rapid pace, a marketer would be forgiven for not knowing what the in-demand skills are in 2020. Is creativity still valued? Are we still talking about AI? What about data analytics?
Article 07th Sep 2020 3 mins Help, my data’s swallowing me whole. Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.