Home Resources ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list Once again ADMA's Advisory Committee was well represented in the prestigious CMO50 list, with three named among the top 15 of Australia's most accomplished marketing leaders. Taking top spot was Mim Haysom, Executive General Manager Brand & Marketing at Suncorp, who gets well-deserved recognition for a stellar year of achievements creating huge growth in the business. These included the One House campaign which elevated conversations around home safety in our changing climate, and won a Grand Prix at Cannes. Optus Vice President, Marketing, Mel Hopkins was another leading light taking fourth place after another impressive year marketing achievements at the telco, whilst Susan Coghill, Chief Marketing Officer for Tourism Australia, was at number 11 as she continues to lead the nation’s push to welcome back visitors from overseas. Commenting on the list, ADMA CEO Andrea Martens says: “It is a point of great pride for everyone at ADMA to see these three formidable marketing leaders who help set our strategy in so many ways, recognised in this important list. “It is also great to note how many marketers on this list have put their teams through ADMA training in recent times, which is a real testament to the strength of our educational products and wider offering. These have ranged from our Skills Assessments to various skills-based training programs.. “Ultimately by engaging with the best and brightest in the industry ADMA is able to blaze a path which is benefitting so many Australian companies, which is thrilling.” The CMO50 List is presented by CMO Magazine, and ADMA Advisory Committee member David Morgan was amongst the panel of judges. Check out the full CMO50 2022 list. To find out more about ADMA’s market leading services which are proven to help marketing teams sharpen their craft visit adma.com.au ADMA Advisory Committee members in the CMO50: Number 1: Mim Haysom, Suncorp Number 4: Melissa Hopkins, Optus Number 11: Susan Coghill, Tourism Australia FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. 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Article 16th Nov 2021 Three ways data has changed marketing Data analytics has changed marketing in fundamental ways. It has changed the expectations of and requirements for marketing leaders and, perhaps most importantly, made the customer the driver of much of the innovation in the market.
Article 16th Nov 2021 How to deliver a great customer experience There is a lot of talk and debate about ‘Customer Experience’. What it isn’t, what it is…and more often than not, how a new and easy to install piece of marketing technology will solve all of your CX objectives!
Article 16th Nov 2021 ADMA shares learnings from 2020 and predictions for the future. ADMA reached out to some key leaders in our community to understand where they were at the end of this year.
Article 16th Nov 2021 11 mins Regulating is escalating: what to know about the ACCC Digital Platform Services Inquiry as we end 2020 Australia’s competition regulator, the ACCC, has joined other regulators around the world to reign in Google and Facebook. Here is ADMA’s summary of the latest reports and research released by the ACCC Digital Platforms Inquiry.
Article 16th Nov 2021 20 mins Glossary of Digital Media Terms Download the Glossary of Digital Media Terms
Webinar 15th Nov 2021 3 mins Acronym wars: AI vs ML vs DL We are familiar with artificial intelligence (AI), but do most of us know what machine learning (ML) is? How about deep learning (DL)? Are you familiar with the difference between all three?