
The Government's Response to the Privacy Act Report Oct 2023
ADMA has consistently advocated for the need to modernise Australia’s privacy laws to better reflect the landscape in which it operates - one that is more technologically advanced and global than it was at the time of the Privacy Act's initial drafting. The changes are needed, but so is an approach that ensures that the laws remain effective in the future.
Late September marked a major step forward in the process with the Attorney General releasing its response to the 116 proposal that were outlined in the Privacy Act Review Report.
Here is an overview designed to bring Australian marketers up-to-speed, inform the industry on ADMA’s involvement through the process, and give you valuable information on what you need to know and how to get involved in the steps to come.
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Proposals for revision of the Privacy Act 1988 have been eagerly awaited since the Government stated its commitment to strengthening privacy protections and requiring social media providers and entities trading in personal information to develop a code of practice.

The biggest focus on Privacy in Australia for 2021 has been the comprehensive review of Australia’s privacy regime. The review is being conducted by the Australian Attorney-General’s Department.

In its AdTech Report, the ACCC concluded that Google is dominant across the Ad Tech supply chain and that this creates significant problems for competition, advertisers, publishers (and ultimately, consumers).


Even a global pandemic didn’t stop the ACCC, the OAIC and the ACMA from holding organisations accountable for their business practices. The cases are all important to the data-driven marketing and advertising industry. So take note – it’s better to learn from the mistakes of others.

There are two types of Trade Promotions: Games of Skill and Games of Chance. Both forms of promotions are governed by the legal and regulatory requirements in each state and territory of Australia in which they are being conducted. Download this toolkit to find out what is involved in preparing to conduct a trade promotion.