Tim Whitfield stands at the forefront of the fastest moving media industry trend: programmatic media. He’s spent the past thirteen years honing his skills by developing third party ad-servers and campaign stewardship systems and has now helped position Xaxis as a leader in the public programmatic space.
A calculated risk-taker with deep tech industry knowledge, Tim has been the director of operations and managed a large number of enterprise customers. Tim is recognized as a forward thinker in the areas of automation of operations, systems design and infrastructure design.
Tim is the key contributor on the IAB’s Brand Safety Council of Australia which is tackling the problem of Brand Safety and Ad-Fraud in the Australian Market. Ad-Fraud is described as war between good and evil and war that is being fought and won.
Tim holds an engineering degree in optoelectronics from Macquarie University. He is a former developer with 15+ combined years of experience in the media and technology arenas. Tim is a valued speaker on programmatic events and can often be seen hosting a Programmatic 101 lecture at various events.