Steve is an executive in the sports industry with a 20+ year career at Nike leading high profile business growth most recently as the Global VP and GM for the running category, launching industry-changing products and partnerships and directing global brand campaigns such as the Beijing 2008 and London 2012 Olympics campaigns and the 2014 Soccer World Cup in Europe. Steve is currently a Brand Strategy Consultant helping brands and businessed re-think their strategy to write their next growth chapter.
- Nike+ launch: Partnership with Apple to create the 1st digitally enabled sports community.
- Lead the global brand campaigns for both the Beijing 2008 and London 2012 Nike Olympic initiatives.
- VP of marketing for Nike Europe, leading the 2014 Soccer World Cup efforts.
- Global Running GM/VP, leading the Breaking 2 campaigns and launching industry changing product innovation.