A seasoned marketing professional with more than 20 years of global blue-chip marketing experience, Mark Lollback assumed the role of GroupM Australia & New Zealand CEO in April 2016. GroupM is Australia’s biggest media investment group with more than $3bn in billings.
Mark is the only CEO of a media agency group who was a client, bringing a fresh perspective to the role. His career as a marketing leader spans four continents, a number of categories and a proven track record in delivering results.
Prior to joining GroupM he was the first ever Chief Marketing Officer for McDonald’s Australia & New Zealand, where he spearheaded a transformation program that included the ‘Create Your Taste’ customisable burger menu, the launch of the ‘Track my Maccas’ app and the extension of McCafé into drive through. Also under his watch, McDonald’s funded the McDonald’s Gets Grilled documentary, which aired on the Seven Network and rated among the top 5 most-watched shows of the night.
Mark previously held marketing roles at ANZ Banking Group, Pepsi Lipton International New York, Unilever China and Birds Eye Foods UK.
When not at work, Mark likes to spend time with his wife and children around their home in the Northern Beaches, and indulge his passion for sailing on Sydney Harbour and Pittwater.