Adam Jacobs Co-Founder, THE ICONIC & Hatch Adam Jacobs is the Co-Founder of THE ICONIC - Australia’s largest online fashion retailer, and the Co-Founder of Hatch - a new venture whose mission is for all people to find meaning in work. Adam is interested in how technology is changing our societies, and aims to build global tech companies that positively influence our future. Adam started his career in strategy consulting with BCG an PwC (in Sydney and Copenhagen) before founding THE ICONIC in 2011 on the premise of customer experience leadership and the power of great teams. Adam studied Philosophy, Marketing and Management at the University of Sydney and Boston University. He is a local Sydney-sider whose interests span compulsive travel, poor guitar playing, and general world curiosity. In 2014, Adam was awarded the Young Executive of the Year, and runner up for Managing Director of the Year, by the CEO Magazine’s annual awards. In 2018, Hatch was selected as a Top 20 Business of Tomorrow by Westpac.