Home October Newsletter 2024 From SXSW success to data privacy, and the impact of AI on personalisation - October has been jam packed. October saw the highly anticipated return of SXSX Sydney and ADMA once again hosted a series of engaging and interactive panels covering trending topics like privacy, dark patterns and what the future marketer of 2030 looks like. If you missed out on our sold-out sessions, you can catch up on the insights here. October is also cyber security awareness month, so our next privacy series instalment explores the distinct difference between data privacy and data security. With AI continuing to dominate as a hot topic, we chatted to Ryan Bodger from Now We Collide for his insights on how AI is affecting personalisation. Then, Paul Sinkinson, Managing Director (ANZ) at Analytic Partners, shares his insights on how an obsession with real-time measurement kills campaigns and ROI. We also caught up with Katie Malone, Marketing Director of P&O Cruises, for our ADMA Spotlight where she shared how she’s driving the growth of Australia’s largest cruise business and bridging the gap between brand and performance marketing. We’re also introduced to the MarTech Mavericks, an Optimizely initiative aimed to address the diversity and gender bias in the technology industry. It’s a bumper edition with something for everyone. 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ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 02nd Jun 2022 4 mins Explaining the Difference Between CRM and DMP In developing personalised advertising, the world of CRM and DMP allows for creative solutions to a digital and data driven space. So what are they and how are they different? Article 02nd Jun 2022 4 mins Explaining Smart Content Although it may not seem like it, smart content is becoming increasingly important for marketers in the digital age. Watch Simone Blakers from ADMA's Digital Marketing Certificate explain the importance of smart content for marketers. Article 26th May 2022 4 mins Explaining NFTs Non-Fungible Token, also known as NFTs, are the new craze. It allows us to have ownership of unique art, collectibles and so much more - how can you use this in a fast-paced digital environment? Article 26th May 2022 6 mins Explaining the Gartner Hype Cycle As a marketer, understanding innovation lifecycles is the first step to getting insight into the opportunities and challenges that may arise. We've seen the rise and falls of NFTs, machine learning and even regulating the Cloud. So with emerging technologies and innovations, how can we ensure product viability? Article 10th May 2022 6 mins Three Ways to put Customer Management Tools into Practice Understanding customer management processes, tools and frameworks is incredibly important. But, as marketing expert David Morgan puts it, you don’t learn tennis by studying a manual. Article 09th May 2022 6 mins Kathmandu: Members Spotlight There are few companies more aspirational than Kathmandu. Eva Barrett, the business's Chief Customer Officer, explains why knowing the consumer at every stage of their journey is key to her success. Load More
ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more
The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more
How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more
Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more
ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more
Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more
Article 02nd Jun 2022 4 mins Explaining the Difference Between CRM and DMP In developing personalised advertising, the world of CRM and DMP allows for creative solutions to a digital and data driven space. So what are they and how are they different?
Article 02nd Jun 2022 4 mins Explaining Smart Content Although it may not seem like it, smart content is becoming increasingly important for marketers in the digital age. Watch Simone Blakers from ADMA's Digital Marketing Certificate explain the importance of smart content for marketers.
Article 26th May 2022 4 mins Explaining NFTs Non-Fungible Token, also known as NFTs, are the new craze. It allows us to have ownership of unique art, collectibles and so much more - how can you use this in a fast-paced digital environment?
Article 26th May 2022 6 mins Explaining the Gartner Hype Cycle As a marketer, understanding innovation lifecycles is the first step to getting insight into the opportunities and challenges that may arise. We've seen the rise and falls of NFTs, machine learning and even regulating the Cloud. So with emerging technologies and innovations, how can we ensure product viability?
Article 10th May 2022 6 mins Three Ways to put Customer Management Tools into Practice Understanding customer management processes, tools and frameworks is incredibly important. But, as marketing expert David Morgan puts it, you don’t learn tennis by studying a manual.
Article 09th May 2022 6 mins Kathmandu: Members Spotlight There are few companies more aspirational than Kathmandu. Eva Barrett, the business's Chief Customer Officer, explains why knowing the consumer at every stage of their journey is key to her success.