Home October Newsletter 2024 From SXSW success to data privacy, and the impact of AI on personalisation - October has been jam packed. October saw the highly anticipated return of SXSX Sydney and ADMA once again hosted a series of engaging and interactive panels covering trending topics like privacy, dark patterns and what the future marketer of 2030 looks like. If you missed out on our sold-out sessions, you can catch up on the insights here. October is also cyber security awareness month, so our next privacy series instalment explores the distinct difference between data privacy and data security. With AI continuing to dominate as a hot topic, we chatted to Ryan Bodger from Now We Collide for his insights on how AI is affecting personalisation. Then, Paul Sinkinson, Managing Director (ANZ) at Analytic Partners, shares his insights on how an obsession with real-time measurement kills campaigns and ROI. We also caught up with Katie Malone, Marketing Director of P&O Cruises, for our ADMA Spotlight where she shared how she’s driving the growth of Australia’s largest cruise business and bridging the gap between brand and performance marketing. We’re also introduced to the MarTech Mavericks, an Optimizely initiative aimed to address the diversity and gender bias in the technology industry. It’s a bumper edition with something for everyone. 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ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 24th Apr 2025 14 mins Follow the map: How customer journey mapping can transform your CX When you take the time to map out your customer’s experience – from first impression to long-term loyalty – you gain powerful insights into what they really want, where they’re getting stuck and how you can better serve them. In this article, we explore customer journey mapping: why it matters and how to get it right – one touchpoint at a time. Article 15th Apr 2025 4 mins Striking the Balance of Privacy and Security in the Retail Sector Can retailers truly achieve both privacy and security? At Retail Risk 2025, Privacy Commissioner Carly Kind says yes and explains why doing so is now a business imperative. Here’s what retailers need to know. Member-only 15th Apr 2025 CMO Crib Sheets ADMA’s CMO Crib Sheets are quick, practical summaries of the latest regulatory, privacy, and policy developments impacting marketers. Designed for senior marketing leaders, each sheet distills complex updates into easy-to-digest insights to help you stay informed, compliant, and ahead of change. Member-only CMO Crib Sheet - Tracking Pixels and Privacy Obligations 10th Apr 2025 5 mins CMO Crib Sheet - Tracking Pixels and Privacy Obligations The OAIC’s latest guidance outlines how organisations using tracking pixels must ensure compliance with the Australian Privacy Principles (APPs). While not banned, these tools raise significant privacy concerns, particularly around sensitive data, consent, and targeted advertising. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - Scams Prevention Framework 10th Apr 2025 7 mins CMO Crib Sheet - Scams Prevention Framework The new Scams Prevention Framework introduces sector-wide obligations to combat scams targeting Australians, with marketing teams in regulated sectors playing a key role. Marketers will need to work closely with compliance teams to ensure data practices, customer interactions, and digital operations meet these new legal expectations. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - Overview of Privacy Reform and Enforcement 10th Apr 2025 14 mins CMO Crib Sheet - Overview of Privacy Reform and Enforcement The CMO Crib Sheet outlines where privacy reform stands as of March 2025, unpacking key regulatory changes already in place and what’s to come. It also highlights how recent enforcement actions are shaping interpretation of the law, particularly around facial recognition, data scraping, and AI. This is a members-only resource - log in with your member account to view. Load More
ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to ‘power skills’ and looking at those insidious dark patterns. If you missed it, don’t fear, here is a recap of the key highlights. Read more
The Privacy Series: Data security vs data privacy To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Read more
How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Read more
Obsessed with real-time measurement? Say goodbye to your ROI Market Mix Modelling (MMM) is enjoying its moment in the sun, but there are implications to its newfound popularity. Paul Sinkinson, managing director (ANZ) at Analytic Partners, highlights how the need for speed is overshadowing MMM’s true benefit – improving a business’ ROI. Read more
ADMA Spotlight: Katie Malone, Marketing Director of P&O Cruises In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she's bridging the gap between brand and performance marketing and how se once orchestrated a Formula One stunt atop the Burj Al Arab. Read more
Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Read more
Article 24th Apr 2025 14 mins Follow the map: How customer journey mapping can transform your CX When you take the time to map out your customer’s experience – from first impression to long-term loyalty – you gain powerful insights into what they really want, where they’re getting stuck and how you can better serve them. In this article, we explore customer journey mapping: why it matters and how to get it right – one touchpoint at a time.
Article 15th Apr 2025 4 mins Striking the Balance of Privacy and Security in the Retail Sector Can retailers truly achieve both privacy and security? At Retail Risk 2025, Privacy Commissioner Carly Kind says yes and explains why doing so is now a business imperative. Here’s what retailers need to know.
Member-only 15th Apr 2025 CMO Crib Sheets ADMA’s CMO Crib Sheets are quick, practical summaries of the latest regulatory, privacy, and policy developments impacting marketers. Designed for senior marketing leaders, each sheet distills complex updates into easy-to-digest insights to help you stay informed, compliant, and ahead of change.
Member-only CMO Crib Sheet - Tracking Pixels and Privacy Obligations 10th Apr 2025 5 mins CMO Crib Sheet - Tracking Pixels and Privacy Obligations The OAIC’s latest guidance outlines how organisations using tracking pixels must ensure compliance with the Australian Privacy Principles (APPs). While not banned, these tools raise significant privacy concerns, particularly around sensitive data, consent, and targeted advertising. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - Scams Prevention Framework 10th Apr 2025 7 mins CMO Crib Sheet - Scams Prevention Framework The new Scams Prevention Framework introduces sector-wide obligations to combat scams targeting Australians, with marketing teams in regulated sectors playing a key role. Marketers will need to work closely with compliance teams to ensure data practices, customer interactions, and digital operations meet these new legal expectations. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - Overview of Privacy Reform and Enforcement 10th Apr 2025 14 mins CMO Crib Sheet - Overview of Privacy Reform and Enforcement The CMO Crib Sheet outlines where privacy reform stands as of March 2025, unpacking key regulatory changes already in place and what’s to come. It also highlights how recent enforcement actions are shaping interpretation of the law, particularly around facial recognition, data scraping, and AI. This is a members-only resource - log in with your member account to view.